10 Alternative RSS Readers If You Still Miss Google Reader

Mid to early 2010 was the heyday of RSS feeds like Google Reader. It felt like they were all using it.

Then, in 2013, Google Reader was turned off and its popularity declined.

Shrunk, but not entirely gone. Google Trends data shows a massive decline since RSS peaked around 2005. However, interest has been fairly stable since around 2015:

Google Reader popularity of RSS

What does that tell us?

Although RSS feeds are no longer the resource they used to need, there is still a dedicated base of users who are unwilling to say goodbye.

If you are one of them, you may still be looking for the perfect alternative to your beloved Google Reader. Here are some options as well as some practical tips to help you improve your content marketing strategy.

What was Google Reader?

Google Reader was an RSS reader. RSS, which stands for "Really Easy Syndication," is an XML-based format used to distribute and share online content. Users can subscribe to newsfeeds from their favorite website and receive updates every time they post new content.

Google launched Google Reader in 2005 and quickly built a loyal following because it was simple, efficient, and free. However, as online habits changed, usage decreased and prompted the search giant to shut down Google Reader for good as early as July 2013.

10 Alternative RSS Readers To Google Reader

While Google didn't see the value in RSS readers anymore, a lot of people still find them useful. If you're reading this article, you are probably one of them. So here are ten Google Reader alternatives to try.


  • Price from: Free
  • Best for: Cut through the noise

RSS readers can fall victim to their own effectiveness. Let's say you want to curate the latest news on a topic like blockchain or a keyword like Microsoft. Soon you will have more relevant content than you could ever read.

Feedly is about delivering a cluttered RSS experience. The free tier lets you track up to 100 sources, from news sites to YouTube channels. But the real value comes from his AI assistant Leo.

Google Reader Alternatives Feedly

Leo allows users to define what content is most relevant to them. You can prioritize by keywords, trends, topics, related articles and even critical software vulnerabilities. Then, teach Leo what's useful to you by tuning his recommendations up or down.


  • Price from: Free
  • Best for: Save the content you love for the long term

Inoreader has one feature that sets it apart from all other Google Reader alternatives: the ability to create long-term content archives.

Inoreader Google Reader alternative

Most RSS readers only store content for a short time. With Inoreader, however, time-limited archives aren't a thing. The content that has already been read is saved permanently so that you can access it at any time.

With Inoreader you can categorize your feeds into folders and add tags to individual articles to prevent things from becoming unmanageable.

Bloglovin '

  • Price from: Free
  • Best for: Lifestyle content curation

Unlike most Google Reader alternatives, Bloglovin focuses on a single niche: lifestyle content. That means everything from fashion and beauty to travel and interior design. The colorful, image-heavy surface is more like a social media site than an RSS reader.

Google Reader alternatives Bloglovin

Similar to Pinterest, Bloglovin lets you curate content on the lifestyle topics and themes that are most helpful to you. So if you are planning a wedding or a large DIY project, you can start a new collection and add relevant content to it.

Flow reader

  • Price from: Free
  • Best for: Combination of RSS and social feeds

Flowreader is an easy-to-use tool that acts as a one-stop shop for content from all of your favorite websites, as well as your favorite accounts on Twitter, YouTube, Reddit and Pinterest. You will save a lot of time navigating between multiple websites to access the content you want to see the most.

Because Flowreader publishes content in chronological order, you can effectively bypass Twitter's recommendation algorithm. This means you can read Tweets in the order they were posted.

Feed reader

  • Price from: Free
  • Best for: Do the basics

Feedreader isn't overly complex. it just works. This web-based RSS reader allows you to subscribe to your favorite feeds and star items to view later. Your subscriptions can be categorized for easier navigation. A number of keyboard shortcuts make it easy to expand articles, star items, or update results.


  • Price from: Free
  • Best for: Filter what you don't like

It may not have the fanciest interface, but NewsBlur is deceptively nifty. On the one hand, you can access the full text from any source directly in the RSS reader, which keeps your browser clean and clear. With the free product tier, you can subscribe to up to 64 feeds.

Google Reader Alternatives NewsBlur

The most interesting feature of NewsBlur is the filtering. Select a piece of content and let the app know what you like or dislike about it, including:

  • Key phrases in the heading or in the copy of the text
  • The author
  • The publication
  • The categories that are relevant to this content

Take some time to choose your settings and NewsBlur will become an extremely helpful tool for accessing only the types of content you find most valuable.


  • Price from: Free
  • Best for: Advanced filtering

While Feedspot has all of the features you'd expect from a Google Reader alternative, it goes a step further with its advanced filtering functionality. This enables you to:

  • Search all of the feeds you follow including blogs, news sites, RSS feeds, YouTube channels, and social sites
  • Filter results from one or more specific feeds
  • Search phrases only within the title
  • Search for exact phrase matches

All of this makes it easy to find the content you most want to see right now on the websites and platforms that are most relevant to you.

The old reader

  • Price from: Free
  • Best for: Find referrals from people you trust

Google Reader Alternatives The old reader

The Old Reader works best in groups. Connect to your Facebook or Google account to follow people on your network who also use The Old Reader. Then you can view the content they recommend. That way, you'll never miss any piece of content that you find useful or interesting.


  • Price from: Free
  • Best for: RSS on the go

Feeder has Chrome, Firefox, Safari, and Yandex extensions that make it easy for you to view your RSS feeds on the desktop. Perhaps the most useful feature, however, is the dedicated Android and iOS apps that allow you to see all the headlines of your favorite pages, as well as an easy view of all the content on mobile devices. Ideal when you absolutely need to stay up to date but away from your computer.


  • Price from: Free
  • Best for: Social media monitoring

While Netvibes works great as a traditional RSS reader, its real strength lies in its ability to automate interactions between multiple platforms, apps and devices. Think of it as the Zapier's RSS reader.

How does it work in practice?

Netvibes can currently be integrated with 43 apps, including Gmail, Google Drive, LinkedIn and Twitter. It also does a lot of things from monitoring stocks to keeping track of your health. From a marketing perspective, the biggest “win” is the social media monitoring tool.

Instead of presenting you with a feed of new social posts from people you follow, you can dig deeper with Netvibes. For example, you can create a feed for @mentions of your brand on Twitter or a feed for a specific hashtag.

This is an easy way to stay up to date with what others are saying about you or to keep up with topics relevant to your business.

Use of RSS readers for your content marketing

Google Reader alternatives aren't just about finding content. They can also be an important part of your content marketing efforts.

Create your own RSS feed

They have a blog or resource hub and they produce great content. However, you are struggling to get people back to your website.

Setting up your own RSS feed can be of great help. That way, subscribers will see all of your latest content every time they access their favorite RSS reader. This is a great way to grow your content, and the best part is that it is completely passive. Once you've implemented your RSS feed, it does all of the hard work.

Make sure to force readers to subscribe to your feed by incorporating clear call-to-action (CTAs) into your content. Also, consider adding an RSS button to your Content Hub landing page:

Stay up to date on industry news and thought leadership

Do your audience come to you for the latest news that is affecting your industry? Then an RSS reader can ensure that you are always one of the first to hear about new developments and important announcements.

Let's say you are in the marketing niche. You want to stay in the know so you can act on it quickly by creating your own content. Add the following account types to your favorite Google Reader alternative:

  • The Twitter accounts of thought leaders like Rand Fishkin, Jeff Bullas, and Mari Smith (and me!)
  • Marketing blogs and social feeds from big industry players like Google and Facebook
  • Industry news sites like NeilPatel.com, Search Engine Journal, and Digiday
  • Your biggest competitor's blogs (also worth being aware of the content they are creating)

Segment all of these feeds into categories so that you can easily search through them. Then, get into the habit of spending five minutes reading the latest news at the start of each day or during your lunch or coffee break.

Curate your own newsletter

Why do people subscribe to newsletters? According to a study, around three-quarters of people subscribe to learn more about topics they find interesting or to keep up to date with what's on their favorite websites.

Google Reader for using RSS feeds in content marketing

With that in mind, you can quickly and easily create your own newsletter with the biggest developments in your industry by simply curating all the top content pulled by your RSS reader.

Add a few CTAs to sign up for prominent spots on your website and you have the opportunity to build a mailing list and generate a range of leads with little effort.

Inspire your content creation

Sure, I create a lot of content, but sometimes I even get writer's block! If you're struggling to find new topics to add to your blog, podcast, or YouTube channel, your RSS reader can help.

Check out what other people in your niche are discussing. Be aware of trends, breaking news, or topics that you are passionate about and have an opinion on them. And already there is all the content inspiration you need.


RSS feeds may have gone out of style in the past few years, but that doesn't mean they're not worth your time. While everyone else gets their news from the crowded, algorithm-driven world of social media, you can use an Google Reader alternative to cut down all the noise and find the most relevant content.

This means you will never miss important news again. Use my tips to advance your content marketing plans or even help you with lead generation. What do i dislike

What is your preferred Google Reader alternative and why?


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