Developing Google advertising ideas is a challenge. However, it pays to have a solid strategy in place.
With around 3.5 billion searches a day, Google gives you an incredible opportunity to reach the right audience. Of course, you have to know what you are doing first.
If you've been looking for ways to get the most out of your Google advertising campaigns, this article is for you.
Before we get into strategy, let's first understand what Google Ads are. Google Ads (formerly known as Google AdWords) is an advertising platform for PPC ads. With the right strategy, you can increase qualified traffic, connect with your target customers, and increase sales.
One of the best aspects of the platform is that you can stay within your ad budget by setting your ads to stay within a certain daily, weekly, or monthly limit. You can also pause or stop the ads at any time.
Sometimes in marketing it can be a challenge to keep an eye on the budget. This flexibility gives you complete control over your budget.
If you are still unsure of how effective the platform is, these numbers may help you clarify:
- 58 percent of millennials say they bought a product from an online or social media ad.
- 63 percent of users clicked on a Google ad.
- 43 percent of users bought a product after going online and seeing the ad.
It's clear that Google Ads can work wonders for your business and bottom line.
The only questions now are: With so many marketers using the platform, how do you stand out from this virtual crowd? How do you create the right Google Ads that get you in front of the right audience at the right time?
Let's find out!
Tips for generating Google advertising ideas
There are many components that are required to generate and run successful Google advertising campaigns. Here are some tips to get you on the right track:
Keyword research is an essential element of your campaign. If you don't understand this part properly, it will be difficult to get the results you want.
We'll talk more about keyword research for Google Ads below. For now, however, it's important to generate some keyword ideas. To get started, you can use a tool like Ubersuggest.
It's a free keyword research tool that allows you to generate keyword ideas and see some of your competitors and the keywords they are using.
Predictions are an integral part of marketing. Before starting a campaign, you need to have an idea of what your success may (or may not) be like.
Of course, the best way to predict this is through data.
Google Ads has a Keyword Planner that you can use to get forecasts for the keywords you have chosen. This planner can provide you with important information, such as: For example, the number of clicks your ad receives each day, the average cost of those clicks, the number of impressions, the click-through rate (CTR), and much more.
With this information, you can create a solid Google advertising campaign.
Keyword research and trend forecasting are just a few important steps to get started. Now let's get down to the details, strategies, and anything that can help make your campaign a success.
Top 10 Google Advertising Ideas
It's time to get down to the good things: What Google advertising ideas can help you meet your goals?
1. Write a good headline
John Caples once wrote: “If the headline is bad, the copy will not be read. And a copy that is not read does not sell any goods. "
There's no denying the impact a strong headline can have on your audience. That, of course, is what convinces people to click on the ad!
Here are some basic guidelines for writing strong headlines:
- Understand your audience. Who are you talking to?
- Enter your main keyword.
- Fix an issue your audience is facing.
- Highlight the greatest benefit in the headline.
- Don't overcomplicate things. Keep things simple.
- Don't be afraid to add some humor.
Creating a headline can be one of the challenging parts of the campaign. Sometimes you just don't know where or how to start. Follow a strategy like Melanie Duncan's 4U Formula to create useful, urgent, unique, and highly specific headings to get you started.
2. Think about the user's intention Before diving into google advertising ideas
When we search for keywords, we usually focus on the numbers. How much search volume is this keyword getting per month? What is the cost per click (CPC)? What about the paid difficulty?
While all of these numbers are essential to consider, the most important element of any keyword strategy should be user intent.
Why? Because user intent (sometimes called "search intent") gives you the "why" behind the keyword.
Why did your audience search for that particular keyword? Did you try to buy something or were you just trying to get more information about it?
Understanding your audience's intentions can help you figure out which keywords are best for higher ROI.
There are four different types of user intent:
- Information: In this case, a user wants more information on a topic. For example: "How many calories are there in a donut?"
- Navigation: In this case, a user wants to visit a specific web page. For example, if you want to go to the Neil Patel blog, type that into your Google search bar.
- Commercially: This is the case when a user wants to research a specific product or service. This user is likely to make a purchase in the near future but is currently in the research phase. For example "New iPhone Specifications" or "iPhone vs. Samsung".
- Transaction: This is the case when a user wants to take action, e.g. B. Buy a product. For example "iPhone Charger" or "Cheapest Flights from LA to Chicago".
Understanding the user's intent will help you choose the right keywords. When someone is looking for the number of calories in a donut, they want related content. If your product is a calorie calculator this is great! They'll likely go to the calorie calculator because it will help them meet what they are looking for at this point in time.
Paying attention to user intent can help you rank higher and get more clicks as you give your audience what they want.
3. Advertise limited offer sales
Of course, any offer with a ticking clock will encourage your audience to act faster and buy the product or service. This is why selling limited offers works so well.
In short, a limited offer sale is any deal, discount, or reward you offer to consumers who make a purchase during a certain period of time.
Black Friday sales are a great example of this. Every year, Black Friday sales seem to hit a new record and consumers are spending more and more.
This is because consumers know that they will have to wait a long time before they can get the product again at the discounted price. Therefore, they are encouraged to complete the purchase quickly.
If you have seasonal sales for one of your products for your Google ad campaign, you can create ads around those sales and run them when you start selling.
4. Track and use Google advertising data to iterate
One of the most important elements of a successful advertising campaign is your KPIs.
Depending on your ad goals, you can track a lot of key metrics, including:
- Number of clicks
- Exchange rate
By tracking your KPIs, you will know whether or not you are on the right track to meet your goals.
For example, if you find that you are getting great clicks on your ads but your CTR is on the bottom page, it could mean that your headline and keywords are getting you in front of your target audience. However, something about the display is not connecting.
It could be the copy. This could be the cost of the product or service. The headline may not be related to the offer in the actual ad.
In any case, now is the time to look into and adjust what you need.
5. Choose the right campaign type for your Google ad
You can use one of five different types of Google advertising campaigns for your Google advertising ideas.
Browse ad campaigns
These ads appear at the top of Search Engine Results Pages (SERPs).
For example, if someone searches for "kindergarten furniture," the results will look like this:
Creating Search Ads is great as we pointed out earlier: the platform receives over 3.5 billion searches every day! This is the perfect place as many people (including your audience) are already looking for the products that you sell.
Video advertising campaigns
Video ads appear before, after, and sometimes between YouTube videos. Research has shown how effective video has become over the past few years. Creating a video ad campaign that is different from a text ad can help you get noticed and grab your market's attention.
View ad campaigns
Display ads are a way to market your product or service to a particular social media platform, website, or other digital channel.
The best way to do this is to find the website or brand that best relates to your audience. Display ads are great as it is a win-win for both you and the website or digital platform owner.
The website owner receives an agreed commission (usually based on clicks or impressions), and you have the option to advertise in front of an audience that connects with your brand.
App advertising campaigns
If you have an ad, Google App Campaigns might be the right choice. Here you can promote your mobile app via Google Play, the Google Search Network, the Google Display Network, YouTube and many more channels.
For app campaigns, you can run ads that encourage your target market to install your app on their devices. If the app has a new upgrade or version, you can encourage it to take a specific action.
Shopping advertising campaigns
Finally, there are Google Shopping advertising campaigns. These ads contain the images and prices of your product and can be served through the Google Merchant Center.
You fill in information about the product and Google uses that information to create your ad.
Shopping ads make sense when you are trying to market a specific product, but not necessarily your brand as a whole.
These are all examples of the different types of Google Ad campaigns. As you can see, it is important to understand your product and your market. This will help you determine which campaign best suits your needs.
6. Perfect your landing page
You've done all the hard work to create a great headline, find the right keywords, and bid on it.
While these steps can lead to clicks, so important is what happens after your market clicks. As you know, they still have to shop for the product or service that you are selling.
Your landing page is important as this is what your user will see as soon as they click on your ad. Ask yourself if the landing page clearly addresses your market's weaknesses. Does it not only solve the engaging, but also the challenges of your audience?
There are many elements to creating the perfect landing page, including using testimonials, the right images, and shorter forms, to name a few.
Here are some examples of great landing pages to get inspired:
Using the examples above, you will find that the landing pages are all simple and clear, and the copy and graphics immediately grab your attention. These are crucial elements of a successful landing page.
7. Make your Google ads specific
We mentioned earlier the importance of understanding user intent in keyword research as it will help you find the right keywords.
Now we want to emphasize the importance of specificity. Your keywords shouldn't be too broad as this could result in Google placing your ad in front of the wrong market.
This would of course lead to fewer conversions.
For example, "kindergarten furniture" might seem like a good keyword at first, but you can do better by becoming more specific.
Strive for clarity and specificity in your keywords. How about instead of: "Kindergarten furniture":
- "Kindergarten furniture for boys"
- "Kindergarten furniture for girls"
- "Kindergarten Furniture in Florida"
It can take a while to find the right keywords, but that's fine. Remember to keep checking which keywords are getting the most clicks and which are not. This can help you understand what to focus on and what to add, remove, or tweak to get the high conversions you want.
8. Target your Google ads
When trying to come up with the right Google advertising ideas, keep in mind that there are three types of keyword matches: exact, phrase, and general matches.
Compared to the other keyword match types, the exact match is extremely specific. If you've used this type of match, users will initially only be able to see your ad if they've entered the same keyword phrase. Since then, Google has made some changes so your ads may still match even if your user doesn't enter the exact keyword phrase. For this purpose, matching can be done using plural forms, synonyms, or various variations of the keyword you have chosen.
Using the exact match type is great because users who enter your specific keyword are more likely to convert.
Your ad will show for a phrase match when a user enters your key phrase in the exact order. However, there can be other words before and after the phrase. This gives you the opportunity to increase the traffic.
However, if the key phrase is too broad it can mean that many clicks are not converted because the phrase was not specific enough.
Broad match reaches more people because your ad will show if someone enters a word of your key phrase in out of order. As with phrase matches, you might get a lot of traffic and clicks on your ads. However, since these are not specific enough, fewer conversions may be achieved.
As you can see, all three sentences have advantages and disadvantages. To get the most out of your Google ad campaign, use a combination of all three so that you get lots of traffic and conversions.
9. Optimize your Google Ads for Cell Phones
As you create your ads and come up with creative Google advertising ideas, keep in mind that many people use their mobile devices for searches.
Research shows that 61 percent of visits to Google in the US are from mobile devices. Most people use their phones for searches, and it makes sense to keep an eye on these users.
Optimizing your ads for mobile includes:
- Choice of responsive landing page designs
- Compress images
- Make sure the loading speed is fast
These little details can have a huge impact on how your ads will show to your target audience and how high your overall conversion rate is.
10. Make your Google ads available in other languages
It depends on the nature of your business. However, if you have an international audience or are in a multilingual field, consider making your ads available in different languages to suit your audience who may not speak or understand English very well.
This may seem like a small detail, but don't forget that the language is powerful and helps us communicate and connect. If you have a non-English speaking audience that you want to reach, you can bridge the gap by making the Google ads available in their languages.
It takes a lot of time to generate great Google advertising ideas. While the process may be tedious, it's definitely worth seeing more clicks and conversions.
The tips above can help you find the right path. However, don't forget to A / B test your ads to see what your audience is responding to.
Do you have any other Google ad ideas that you swear by?
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