TikTok is now a full-fledged marketing machine for companies. Therefore we asked the experts to share their most important TikTok marketing tips!
From finding your niche to capturing your content, you'll get the best tips from content creators you've seen enormously Success on the platform.
Learn more in this guide TikTok marketing tips from an incredible all-star cast of TikTok stars from our TikTok for brand workshop.
TikTok Marketing Tips: Expert advice from TikTok professionals
With more than 1.5 billion downloads TikTok has taken the world by storm worldwide.
And whether educational videos or fun dance routines are your thing, there is a room for your brand or company to shape TikTok.
TikTok is a place where brands, companies and influencers can have fun, be their authentic self and try something new. And there is probably an audience that is perfect for your brand.
So how can you ensure that your TikTok strategy gets the best results for your business? Listen to the experts.
We talked to an amazing array of TikTok professionals to get all of their top tips and best practices for viralizing the app, including:
⭐ Seth Obrien, Beauty influencer
⭐ Chriselle Lim, Co-founder and CMO at bümo
⭐ Nichole Ciotti, Co-founder of Storyluxe
⭐ Nathan Allebach, Creative lead Steak um
⭐ Sawyer Hartman, Filmmaker & vlogger
Can't wait to learn more? Here are 10 TikTok marketing tips from experts:
- Be quick on the trends
- Choose a niche
- Prepare and practice
- Immerse yourself in the app
- To tell a story
- Post often
- Be the first
- do not give up
- Be authentic
- Have fun with it
Would you like to use TikTok for your brand or company? Hear these TikTok marketing tips and more from experts in our free 1 hour TikTok for brand workshop.
TikTok Marketing Tip No. 1: Be quick in the trends
If you've spent time with TikTok – even a few minutes – you've noticed that TikTok is all about that Trends.
Some trends come from nowhere, others are tied to current events. Beauty Influencer and TikTok Star, Seth Obriensays speed is one of the best ways to see your content on TikTok.
@sethobrienfull face of makeup over a face mask ## makeup ♬ Say it (instrumental version) (originally done by Doja Cat) – Elliot Van Coup
Seth, who has over 3 million TikTok followers, recommends his approach to record and upload the same day.
"Since trends can come and go as quickly as one day, it is important to keep up to date with the trends in order to keep your content fresh and refreshing."
This process is not as time consuming as it seems. Because instead of thinking of a completely new concept every day, Seth gets most of his ideas by leafing through his FYP and Explore pages.
@sethobriendo I look like a soccer player ♬ original sound – moeed.raheel
And the best thing about jumping on the trends? Users search and view the content below Trend hashtags – How to reach a new audience in no time!
Would you like to keep up with the TikTok trends? Learn more about the rise of TikTok trends and how to get involved Blog entry.
TikTok Marketing Tip 2: Choose a niche
TikTok is more than just dance moves and cute animal videos. There is a niche for everyone and Chriselle Lim, Co-founder and CMO at bümois here to prove it!
@chrisellelimMY DAUGHTER STYLES ME PART 1! Do you want to see how the look developed? ## LittleBitFancy ## mother daughter ## momlife ## outfit ## style ♬ original sound – chrisellelim
The fashion-obsessed mother of 2 says that regardless of your brand and theme, there is an audience for everything on TikTok.
"That is the power of TikTok – to find a niche group of people."
For example, if you want to reach parents, create content that resonates with them or offers them added value.
Chriselle shares content for parents who want to teach their children about social issues and concepts with the slogan: "Helps small minds to learn big things."
@bumoparentNot shy of these conversations and storytelling is the first step in raising anti-racist children. ## blacklivesmatter ## Justiceforgeorgefloyd ## Children ♬ Childish Gambino – This is America / Post Malone – Congratulations – carneyval_
Through consistent sharing Niche content, Your desired audience will find it at some point – especially if you use the right discovery techniques. Once you've connected with your audience, you can build a strong community that goes beyond the app.
"Meet people where they are and you will find that you will see more growth in your business than just TikTok.
"When my TikTok took off, my Instagram suddenly grew again."
When it comes to finding your niche, spend time scrolling and searching TikTok. Take a look at what your competitors are doing in this area and see where there is a gap in the market where you can stand out.
TikTok Marketing Tip 3: Prepare and practice
A popular trend at TikTok is transition videos that are so popular that there are hundreds, if not thousands, of videos by TikTok users showing others how to nail the transition effect.
They are so satisfying and interesting to look at – it's no surprise that they are so popular!
@ nichole.ciotti What day is your mood ?! I think I'm Thursday 🖤 ## tiktokfashion ## whattowear ## Favoritefit ♬ Dripeesha Todrick Hall – kristarobertso
If you want to nail transitions, Nichole Ciotti, Co-founder of Storyluxetells us that it's all about preparation and practice.
With over 500,000 followers on TikTok, Nichole is one of the original influencers to adopt the outfit transition trend. Her "Today's Outfit Ideas" videos inspired a whole new wave of fashionable content on TikTok.
@ nichole.ciottiUtility pants + crop top + chunky sneaks! ## tiktokfashion ## whattowear ## favorfitfit ♬ original sound – nichole.ciotti
"You want to move as little as possible in the frame for flawless transitions," explains Nicole.
Rather than relying on your eyes to keep everything consistent, Nichole suggests using duct tape to mark where you stand.
"If you use the tape trick, you can leave the frame, do what you need to do, and return to exactly the same place."
TikTok Marketing Tip No. 4: Immerse yourself in the app
If you are serious about TikTok in your marketing strategy, Nathan Allebach, Creative Lead at Steak buzzrecommends diving into the world of TikTok.
"It is important to find out who is popular, why they are popular, what people say, and what people are actually interested in," he explains.
The best way to dive in? Scroll through your For You page every day, follow the popular developers, listen to all the trend sounds and search the Explore page regularly.
You say it takes 10,000 hours (or ten years) to become an expert or master in something. But don't worry, it doesn't take long for TikTok to get the hang of it.
After being immersed in TikTok for a few weeks, you will soon get a better understanding of what it's about.
“The more time you spend with the app, the more it becomes second nature for you. You will soon understand why certain things work and why certain things don't, ”Nathan says.
TikTok Marketing Tip # 5: Tell A Story
According to Sawyer Hartman, Filmmaker and vlogger, the key to TikTok – and any social media platform – is storytelling.
@ sawyerhartmanTired of taking boring photos? Here's a professional lighting tip to take more dynamic photos! ￼ ## photomagic ## stayhomephotochallenge ♬ Bella ciao – HUGEL Remix Extended – El Profesor
One of the best ways to tell a story and get your audience's attention is by strategically using text overlays.
Not sure where to start?
“First, I use the text to identify a problem or get attention. I usually respond immediately to people's fears and concerns. And then I solve the problem step by step, ”explains Sawyer.
Regardless of what type of video you create, the text in your video should always help tell a story.
"Imagine your perfect viewer sitting and watching your video with the sound off. What text can you enter and what story can you tell to convince him to turn on the sound?"
@ sawyerhartman￼My favorite photo tip in the world! DON'T LET IT FLOP P ## photomagic ## photography every day ## photography101 ## bestfandom ## work disorders ## fyp ♬ Level Up – Ciara
Adding text is an effective way to stop scrollers in their tracks, and is also great for viewers with hearing impairments.
TikTok Marketing Tip # 6: Post Frequently
If all of our TikTok experts have a constant, they will all be published on TikTok at least once a day. Chriselle often publishes up to 5 videos a day.
And the best thing about TikTok is that you can get creative with your content strategy. It is a great platform to test new ideas and see what works for your company.
Once you've found a format that resonates with your audience, you can replicate it further to build on your success. Nathan follow this strategy for Steak buzz Page:
"It takes a lot of trial and error to figure out what makes people laugh," he explains.
Regular posting will likely help improve your performance with that TikTok algorithm, also.
Experiment with your content strategy, be brave with new formats and publish as often as possible as soon as you have found your formula for success!
TikTok Marketing Tip No. 7: Be the first
While so much about TikTok jump on the trends If you find ideas on the For You page, you can also try new things and create original concepts.
It's a great strategy to get inspiration from the For You site, but you don't have to be tied to what's already happening out there.
People want to see new and exciting content, and it's often the most innovative brands that see the greatest success in the app.
And you don't always have to start from scratch. It can be just as valuable to give an existing trend a unique touch.
Follow Sawyer's advice: "You don't have to reinvent the wheel. If you're not sure where to start, you can pick up on the trend and add something no one has seen before."
TikTok Marketing Tip # 8: Don't Give Up
If there is a mirror mantra that can be extracted from all TikTok marketing tips by experts, this is: don't give up.
TikTok can be stressful, especially if you try to use it to grow your brand or business. While only one video is required to go viral, don't be discouraged if it doesn't happen immediately.
Take it from our TikTok experts – it's not easy!
Nathan uploaded 10 videos to SteakUmm's TikTok before a video got steam. And even after this viral video, it took another 40 to follow.
@ steakummi I'm so sorry ## charlidamelio ## foryou ## dance ## fail ## cringey ## work ♬ mr. Saxobeat – Tooturntteebird
“A lot was only learned at the beginning. There was a lot of experimentation, ”he explains.
@ steakummthere is only 1 real choice, so ## yuh ♬ 7 rings y u h – mikey_the_husky8
Experiment with everything at the beginning When do you post on TikTok? What sounds you use, what kind of videos you upload and what style your videos are.
TikTok Marketing Tip # 9: Be Authentic
Authentic may be a buzzword for social media, but it sounds right in the case of TikTok, especially if you're just starting out on the app.
At TikTok, authenticity comes before aesthetics – so don't be afraid of it Try something new and let your personality shine!
@chrisellelimA little family stupidity to put a smile on your face ## family time ## children ## parents ♬ Go Go Go Who's next? – Hip Hop Harry
When Chriselle started posting to TikTok, she found that she expresses herself on TikTok more than on any other social platform.
"TikTok encouraged me to be more authentic to myself and just have fun with it."
When Nichole started posting content on TikTok, she also knew that she wanted to stay true to who she was.
“If your brand is authentic to you by nature, it will make the transition to a new platform a lot easier. You don't have to think about new things, you can just stay true to yourself, ”she explains.
@ nichole.ciottiLove this outfit rn ## interiorlooks ## tiktokfashion ## whattowear ## fashion ♬ original sound – nichole.ciotti
TikTok Marketing Tip No. 10: Have fun with it
TikTok is all about fun – and for so many of our TikTok experts, the answer to their success at TikTok was simple: Have fun with your content.
@sethobrienrainbow brows ## make-up ♬ GOOBA – 6ix9ine
When Seth started creating content on TikTok, he quickly realized that fun was the key to success.
“There was a point where I focused on the number of views and preferences. I finally decided I would start having fun with it. After doing this shift, my videos got a lot better. I had so much fun. I really recommend just having fun with your content. "
If you enjoy creating content, your viewers are likely to enjoy it.
So there you have it! The top 10 TikTok marketing tips from the TikTok experts themselves.
And if you're looking for even more tips, visit our free TikTok workshop below!
Are you ready to improve your TikTok strategy? Take part in our 10-day TikTok challenge to strengthen your brand!
Jessica is a creative problem solver and content writer. She loves to talk about everything related to social media marketing, except on Monday night when she's watching The Bachelor. Jessica comes from Winnipeg, a city in the middle of Canada. She currently lives and works in Paris, France. Follow us on @jessicaworb.