1. Google Alerts
  2. Social mention
  3. SEMrush
  4. SentiOne
  5. Reputology
  6. ReviewPush
  7. Chat meter
  8. RankRanger
  9. Reputational Health
  10. Meltwater
  11. HootSuite
  12. BuzzSumo
  13. Conclusion

Your online reputation is one of the strongest measures of your success as a business. Online life is real life; Your online reputation is everything.

This means that maintaining and monitoring your online presence is an extremely important part of your digital marketing strategy.

It is important that you research (and address) issues before they become a major problem and that you can provide timely feedback.

By monitoring what people are saying about you online, you can maintain a good reputation.

How can you keep track of what people are saying about you online? Here are some of the best reputation monitoring tools online that you can try.

1. Google Alerts

Google has several valuable free tools for marketers and SEO professionals, and Google Alerts is one of them.

Simply enter your company name the way you type terms in your niche that you want to receive notifications for.

For example, this is a warning for (search engine marketing):

Use Google Alerts for online reputation monitoring

You will receive email notifications of your mentions based on your preferences: at least once a day and at most once a week.

2. Social mention

Social Mention monitors more than 80 social media websites, including Facebook, Twitter and YouTube.

Social Mention, a reputation monitoring tool

The results also show the following information, which you can use to measure, monitor, and improve your brand's reputation:

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  • Strength. This relates to the likelihood of your brand being discussed on social media.
  • Feelings. This is the ratio of positive to negative mentions.
  • Passion. This is the likelihood that people who talk about your brand will do so repeatedly.
  • To reach. Refers to the number of unique authors who write about or mention your brand.

This is how it looks:

Example from the reputation monitoring tool Social Mention

Another reason to use it: Social Mention is free.

3. SEMrush

SEMrush allows you to monitor online mentions, including sentiment ratings and resource authority.

SEMrush can be used to monitor reputation.

SEMrush allows limited free usage, but is part of the overall SEMrush package. Here are some of the things you can do with this tool:

  • Find mentions with no backlinks.
  • Spot industry influencer.
  • Measure your estimated reach.
  • Track referral traffic based on mentions.
  • Identify the feeling mentioned.
  • Analyze the mention of the resource authority.

4. SentiOne

SentiOne helps you pay attention to what your customers or others say about your brand in general.

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You not only get access to real-time data, but also historical data.

You can track mentions of your brand, social profiles, or other keywords.

Using SentiOne to Monitor Reputation.

SentiOne searches thousands of web sources to find mentions of your brand.

To avoid overloading the information, you can simply filter the number of keywords you are tracking.

They also provide data visualizations and aggregations to make it easier to manage the information.

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You can filter outcomes into positive or negative mentions, the latter of which can help you act quickly to avert crises if necessary.

Using SentiOne for Reputation Management: An Example.

5. Reputology

Reputology is a review management and monitoring platform that allows companies with multiple locations to monitor and manage reviews.

Using Reputology for Reputation Management.

Social media websites aside, industry-specific review pages in the hospitality, hospitality, healthcare, fitness, and real estate sectors let you “hear” what customers are saying about your website.

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With Reputology, you can quickly deal with negative reviews by converting them into customer service tickets.

6. ReviewPush

This online review management software helps multi-location companies monitor social media and popular review sites (e.g. Facebook, Yelp, Google, Yellowpages, Foursquare).

ReviewPush homepage.

Not only do you get all of the reviews from a website in one dashboard, but you can respond directly or positively to any positive or negative review when you set up email notifications.

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You can also view the review pages on the web or in your industry where your company is not already listed.

ReviewPush then maps the review performance of your stores online so you can easily identify which store should improve their product or service delivery.

With the multi-level reporting you receive reports on company, regional or branch level.

7. Chat meter

Chatmeter is designed to help companies collect and analyze customer feedback and improve the customer experience for brands and agencies with multiple locations.

ChatMeter is a local brand management platform.

You will be notified by email of reviews found on over 20 local search and review sites.

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You will also receive notifications when there is new content about your brand.

Chatmeter allows you to spy on your local competitors to see how you hold up against them and what you can learn from their activities.

Their widget allows you to share reviews from external websites on your website and the shop's pages.

When you create a new profile on one listing page, your profiles on other listing pages are automatically updated with the latest information.

They also give you a useful brand visibility rating for checking your brand's online presence against major local competitors.

8. RankRanger

RankRanger is a widely used SEO tool, but it also has a robust reputation manager.

You can use this tool to check search engine results for negative or defamatory content, monitor SERP changes and see how your reputation management work is affecting your visibility.

Using RankRanger for reputation management.

9. Reputational Health

If you have a medical office or offer SEO and other online medical office marketing services, you may need Reputation Health.

Reputation management for health organizations - an example.

It provides reputation management and online review monitoring for doctors.

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This tool also monitors 23 review sites related to medical practice including DrScore, HealthGrades, UcompareHealthcare, and Vitals.

Reputation Health gathers online mentions and practice reports and sends you email notifications.

Quality metrics in medical offices are always important, but this type of reputation monitoring can ensure that you are always one step ahead of any issues.

10. Meltwater

What began as a press clipping service that scanned news sources for customer-relevant keywords has since grown into a comprehensive media monitoring tool.

Meltwater is a media monitoring tool for reputation management.

Today, Meltwater goes beyond press monitoring by adding social media listening to the mix with real-time analytics.

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It still has the largest global media database, so you can see all of the mentions in the news media too.

If you want to know who is talking about your competitors or where they get features, or how many mentions they get daily, weekly or monthly compared to yours, you can keep track of it through Meltwater.

While you can view reports and analytics in your Meltwater dashboard, you can also turn those reports into presentations right from the dashboard for sharing with internal teams.

11. HootSuite

With HootSuite, you can manage security, automate compliance, and reduce digital risk across all of your digital channels with content planning and a workflow with approvals.

You can spot, track, and analyze mood trends, and even incorporate social intelligence into your strategy.

HootSuite is one of the most famous social media tools.

12. BuzzSumo

Brand surveillance might not be the first thing you think of BuzzSumo. However, if you are already using the tool, you should know that it has robust and useful brand monitoring services built in.

Using BuzzSumo for Brand Reputation Management.

With BuzzSumo, users can keep an eye on reporting, monitor their competitors, and act on industry news.

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Conclusion

You can manually search for your brand name on search engines or social media websites, but you will likely find a handful of results at best (not to mention the sheer drudgery and valuable time you spend on such a business every day , weekly or monthly).

The tools above will make it easier and more efficient to monitor your online reputation.

Choose one that works best for your brand.

More resources:

Photo credit

All screenshots by the author, December 2020

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