2020 was – in a word – unprecedented.
The only thing almost as unprecedented as the events of the year themselves? The number of times 2020 was labeled "unprecedented".
With the end of a year like no other, it is natural to look for new looks and approaches.
The need for new and different – but also calming and less overwhelming – experiences will have a significant impact on customer appetite in 2021, including visual communication and graphic design.
Here, let's dive into the graphic design trends you will see in 2021. Also, what design techniques you want to avoid.
2021 graphic design trends
Current graphic design trends for 2021 provide an opportunity to update your brand's aesthetics, grab customer attention, and get better results.
These trends fall into three dominant themes or sentiments: socially conscious design, dissonance, and optimism.
Within each theme there are a number of design techniques and styles that artists and brands will employ.
You'll want to see that – and not just because it means 2020 is over.
1. Socially conscious design
Design and culture are closely linked. The designer and author Robert L. Peters makes it clear where, in his opinion, real changes begin: "Design creates culture. Culture shapes values. Values determine the future. "
To aim for a better future, it helps to visualize it.
Social unrest and anti-racism movements have attracted national attention, and every brand and company needs to take note and evaluate where they stand.
Socially conscious design has grown in importance over the past year and will have an even bigger impact in 2021. Within the topic of socially conscious design are among the most important trends authentic representation, sustainabilityand celebrate Diversity and imperfection.
2. Authentic representation
Nike is instantly an icon Advertisement with Colin Kaepernick illustrates the urge for authenticity and design, which encompasses different voices and perspectives.
Following widespread protests following the 2020 murders of George Floyd and Breonna Taylor, Nike spoke again and revealed "Once, don't do it" – Undermine the brand's instantly recognizable slogan.
You will continue to see brands push boundaries in 2021 when it comes to creating authentic, meaningful, and extremely powerful content via superficial designs.
3. Diversity and imperfection
The trend towards more socially conscious design is in line with broader cultural endeavors to make all forms of media more diverse, more inclusive and to reaffirm all of our different identities and imperfections.
DesignStudio purposely applies these values and approaches authentically & # 39; imperfect & # 39; Rebranding for the insurance company Getsafe.
Sure, 2020 was a tough year for people, but Earth wasn't much better.
And with all of our time indoors, we've had plenty of time to raise awareness (okay, fear) about climate change and other environmental issues. This – plus the almost universal experience with cabin fever after a year of pandemic-related bans – has sustainability Prominent in graphic design in 2021.
With consumers thinking about waste and its environmental footprint more than ever, brands that deal in physical goods are particularly sensitive to potential tension. Expect more and more packaging designs that emphasize sustainability through natural iconography, neutral color palettes, and environmentally conscious materials.
5. Natural and manufactured juxtaposition
Global lockdowns have broken our connections to our environment.
Graphic design is based on this tension by juxtaposing the natural and the manufactured, earth and metal, organic and lifeless.
Gucci toyed with all of these themes when it launched its Gucci Bloom fragrance gamified virtual experience for visitors to explore a busy garden:
Exploring the contrasts and intersections between these forces is particularly attractive for spaces that have been hardest hit by the pandemic. Industries like fashion and travel will highlight elements that convey solidity and technological advancement while strengthening connections with nature through floral and herb patterns, cheerful hues, and blue skies.
These elements convey a sense of purpose, movement, and exploration in the open air – even when there is nowhere to go.
6. Color trends in graphic design
Socially conscious design is interesting and effective – but also mentally demanding. As people spend more and more time at home grappling with monumental and unfamiliar stressors, color tastes have shifted to shades that have been shown to reduce anxiety and promote a sense of lightness.
Unsurprisingly, organic and natural hues can provide a welcome respite for people who stare at walls and screens all day. For the best results, bypass normal browns and grays. Understatemented oranges and blue-green provide warmth and comfort while offering more energy and optimism than their dreary, neutral counterparts.
These color trends are influencing the interior design of homes and workplaces as a luxury paint brand Farrow & Ball Reports.
Gone: dramatic accent walls and high-contrast color schemes. In: calm and muted tones.
At least for paint companies, pandemic quarantines have a different earth tone: green. Income for Farrow & BallFor example, it increased by 20% compared to the previous year.
While some streams of design are aimed at propelling society forward or diverting it from all kinds of stresses we are under, other impulses in graphic design reflect our chaotic, turbulent present moment.
Designs that involve uncertainty often seem to be related to people living in unpredictable circumstances.
8. Color blur
A trend that brings up the topic dissonance blends color and texture by adding grains and / or gradients. Such blending or overlaying adds depth and tactility to rendered or printed images.
With darker, lighter color schemes, color blur creates a degree of brutality, implying a depth of emotions and feelings, as well as a sense of three-dimensional space.
For a more unsettling effect, combine a color blur or a gradient with distorted text.
9. Oversized typography
Another dissonant trend in graphic design purposely misplaces typography in a way that is contrary to expectations and disregard for design conventions. Images that cut off or obscure portions of text or unpolished elements disrupt slim designs, including glaring "flaws" that catch the eye.
In the case of exaggerated sizes and violations of traditional hierarchies, this approach plays with both scaling and alignment – two of the Basic elements of graphic design. The effect: arresting and unforgettable.
Designer Danielo SilveiraDesigns for puma ""This is my flow"uses these concepts with visually stunning results.
Streetwear brands focused on hype and buzz use these techniques with a studied nonchalance, throwing the uninitiated viewer off balance – and reward their die-hard fans for their knowledge.
"The real is intertwined with the surreal, and in no year has it been felt as deeply as in 2020" – 99designs.com
I feel that. Don't you?
Given how jumbled – and jumbled – daily life often appears, it's no wonder graphic design explores images that push the boundaries of reality.
What does it mean if you're not a Salvador Dali lover or a critic of modern art? Well, you should probably prepare to understand more pictures like this one:
11. Optimism and reassurance
You are not alone when you crave soothing, upbeat visual experiences.
The third and final major theme in graphic design for 2021 reflects a shared desire for brighter, more familiar and more comfortable days.
Retro-futurism is the first trend within this broader slant towards optimistic design in 2021.
No, this isn't another new genre of music known only to your dormmates avant-garde. Retro futurism refers to designs that take symbols and approaches from the past and present them "mixed with elements of the imaginary future. "
Superior: NASA's worm logo and "space age" designs. These shapes come from the forward-looking decades around the first moon landing. This type of design feels new and familiar at the same time. It strengthens mankind's confidence in the potential of technology and interstellar flight.
Yes, nostalgia promises to do well in 2021. Colors and shapes that are both vintage and technically inspired combine calming with a sense of progress.
13. Icon resuscitation
In an environment where so much is routinely questioned or called into question, graphic design provides vital tools for connecting with the universal and uniquely human elements within us all. Carefully selected and constructed symbols have this potential – for communication that goes beyond language.
The simple, powerful depiction of a square pen that fits into a round hole makes a strong brand identity statement Paula Scher designed by Pentagram for the Mental Health Coalition.
Here, a symbol typically used for exclusion or inappropriateness is reclaimed as a visual metaphor for inclusiveness and acceptance. It's socially aware, reflective, and calling the viewer into a brighter future – and you can look forward to a lot more graphic design than in 2021.
Graphic design trend to avoid: faking authenticity
The & # 39; trend & # 39; you definitely want to avoid: turning away from the ally to co-opt complex and painful topics as if they were just more trends to copy.
Nike, Shinier –– These brands had already taken proactive anti-racist positions and viewed this as an important part of their identity. You can speak authentically about related events and problems.
Many chose to reinforce or repeat similar messages to reflect their own values or to reinforce a call for change. That’s all well and good. Opportunism? Not as much.
In short, make sure your design accurately and authentically reflects your values.
(If you do decide to re-check your stats, you'll have more power – but work on your stats first and hold the button when you hit submit on any trendy graph.)
How to stay up to date with graphic design trends
Designers tend to like visually driven platforms Instagram, or Behance – Adobe's proprietary social media platform designed to showcase creative work. The most visual of the ubiquitous social media platforms, Instagram offers a multitude of ways to observe, learn from, and keep up with graphic design trends.
You can easily spot broad trends and drill down on specific skills or details of the field using keyword searches and following hashtags. Interested in handwriting designed after tattooing in the 1950s? You are in the right place.
YouTube is also an invaluable resource for designers of all types and skill levels. You may never find out from the rabbit hole of top 10 lists, design techniques, and how-tos – but you are sure to learn a lot by the time you get down there.
Choose a timeless design to make sure it will last
Before you apply all of the 2021 graphic design trends to create adorable and chaotic – but somehow calm and calming and progressive – images, take a word of caution. Use trends sparingly and carefully, or risk becoming a quickly outdated cartoon.
This is especially true of logo design, which requires you to avoid looking out of date – and maybe even worse, to keep changing your primary branding. Do something modern but timelessand make design decisions based on your company values.
Hit that balance well to capitalize on and learn from the trends of 2021 without having to hit the road to need a rebranding in 2022.
What to Expect from Graphic Design in 2021
In 2021, graphic design will continue to be inspired and influenced by culture. Maybe it will be as turbulent and unpredictable as 2020 (although we certainly cannot hope).
However, one thing is certain about 2021. For the foreseeable future, AdobeThe Photoshop team deserves credit for naming the trend that is most likely to carry over from 2020 to the New Year: