Instagram stories are viewed by more than half a billion users every day. Half. A trillion. This is more than anyone who has ever suffered from one of my improvisation shows if you can believe it!

If you are a social media manager, these are some really convincing numbers. (Also: are you coming to my next show?) Instagram Stories are a unique opportunity to reach your audience. And with the growing number of apps that help make stories even more fascinating, the potential for creativity is endless.

If you're new to Instagram Stories or just have trouble converting your stories, read on for our cool favorite tools (rhyme warning!) To create unique, eye-catching content.

(And if you're looking for inspiration on how to include Instagram posts, check out our Instagram Apps blog post.)

Download your Free package with 20 customizable Instagram Stories templates. Save time and look professional while promoting your brand in style.

15 marketers of Instagram story apps should know

1. Spark AR Studio

Instagram stories ignite AR Studio

What you should use it for: Although filters have been around since 2017, we are in the middle of Filtermania – and with the release of Facebook's Spark AR Studio, you don't have to be a programmer to create your own interactive augmented reality experience.

Whether you're creating a virtual makeover filter for your cosmetics brand, or a healthy snack company is launching a cheeky AR quiz "What Nut Am I", this is an opportunity to put your stamp on users' stories.

Main features:

  • Free sample projects and assets
  • Icon templates for your Instagram or Facebook effects
  • Robust tutorials
  • Use face, hand chase, or touch gestures and add audio, light, or 3D objects


Download: Creator on Windows or Mac; Spark AR Player for iOS or Android

2. Hootsuite

Create an Instagram story in Hootsuite

What you use it for: plan your stories

Plan and create your story content in advance and then publish it with Hootsuite at the optimal time for maximum eyeballs. Here's a guide if you really want to master the art of story planning in advance.

Main features:

  • Create content in advance to publish at your own pace
  • Edit your pictures directly in the dashboard
  • Upload stories from your desktop or cell phone

Price: 30 days free trial

Download: Desktop, iOS and Android


Instagram stories apps vsco

Purpose: This is the gold standard for photo editing (regardless of whether you identify yourself as a VSCO girl or not) with professional-looking editing presets and very detailed tools for adjusting color, texture, light, and perspective. High-resolution RAW photos from your professional camera can be easily imported and optimized on the go, so your snapshots can look great even when your phone graphics skills are not perfect.

Main features:

  • 10 free presets (over 200 available for paid subscribers)
  • Editing tools and textures
  • Video editing including color control
  • Create montages with videos, photos and shapes

Price: Free, with paid premium features

Download: iOS and Android

4. Unfold

Unlock Instagram Stories app

What you should use it for: Unfold yourself as a “storyteller toolkit” that contains a variety of photo and text layout templates that make every story look like a digital mini magazine.

Main features:

  • Over 200 template options (some for a fee)
  • Advanced text tools offer a variety of fonts and styles
  • Integrated photo editing tools
  • For paid subscribers, early access to new templates

Price: Free, with paid premium features

Download: iOS or Android

5. Patternator

Instagram Stories App Patternator

What you should use it for: Create playfully animated backgrounds for your stories using a library of gifs and whimsical images, or add your own photo stickers to really personalize the experience. Optimize the speed and movement of the cascading graphics to complete your wonderfully dizzying personalized video wallpaper.

Main features:

  • 23 preset pattern options and tools to optimize movement and layout
  • Export as GIF, video, live wallpaper or HD image

Price: Free, with paid premium features

Download: iOS and Android

6. Life case

Instagram stories app lifelapse

What it should be used for: Attentive stop-motion videos. The in-app academy guides you through best practices and techniques for a perfectly polished end product.

Main features:

  • Multiple images overlap for easy recording
  • In-app video editing tools
  • Add Music (Premium Only)
  • Interval timer and one-shot timer

Price: Free, with paid premium features

Download: iOS and Android

7. Storyluxe

Instagram stories app Storyluxe

What you use it for: stylish photo collages for days. Originals mimic the look of film strips or photos stuck together. Neon elements ensure a good blow.

Main features:

  • Custom branding watermark (Premium only)
  • Theme templates: Choose from categories such as "paper", "collage" or "tape".
  • Add text and patterned backgrounds
  • Export directly to Instagram Stories

Price: Free, with paid premium features

Download: iOS only

8. Let Pixaloop light up

Instagram stories app Enlight Pixaloop

What should it be used for: you can't choose between a video and a photo? This editing app offers the best of both worlds and animates static images to create dynamic ones. Add elements and overlays and adjust the speed for custom movements. Move the clouds in the sky, let hair blow in the wind like there is a magic Beyoncé wind machine, whatever you want! Magic!

Main features:

  • Add moving elements to still images with easy-to-use features
  • Control movement, direction, speed and style
  • Sky replacement technology and AI water animation

Price: Free, with paid premium features

Download: iOS and Android

9. Typorama

Instagram stories app Typorama

What you use it for: You say a picture says more than a thousand words. But what about a picture with words? More than a thousand! Yowza! Typorama overlays your photos with beautiful typographic elements to achieve an outstanding mix of photo and text.

Main features:

  • Over 100 different fonts and typefaces
  • 3D distortion and shadow for text
  • Gradients, overlays, and adjustment tools
  • Trendy color palettes

Price: Free, with paid premium features

Download: iOS and Android

10. Boosted

Improved app display

What you should use it for: Create elegant videos (tutorials, questions and answers, whatever!) With eye-catching video templates and just add text and music to really pop your content.

Main features:

  • Stylish video templates
  • Add brand filters, fonts, music and colors
  • Combine multiple video clips
  • Access the Getty Images video clip library

Price: Free, with paid premium features

Download: iOS and Android

11. Clipomatic


Purpose: Subtitling your video with automatic live translation from speech to text. This is not only important to reach the high percentage of users who watch stories without sound (guilty!), But also makes your content accessible to users with hearing problems.

Main features:

  • 40 different languages ​​to choose from
  • Editing functions to ensure that your message is beautiful and clear
  • A variety of subtitle styles
  • Record in square or full screen format

Price: $ 4.99

Download: iOS only

12. Hype type

Instagram stories hype guy

What you should use it for: add a little drama to your copy with this video text animator. Turn it over, turn it over, speed it up, slow it down: just get these words moving.

Main features:

  • Combine multiple video clips or apply them to individual photo or video recordings
  • Control of text placement
  • A variety of font styles and animations

Price: The first week is free, then $ 20 a year

Download: iOS and Android

13. A design kit

Design kit for Instagram stories

What you should use it for: Between brushes, fonts, design details, collage templates, and stickers, this may be your ultimate design toolkit. The sister app A Color Story is a great companion if you are looking for Insta filters and effects approved by influencers.

Main features:

  • Tons of super funny stickers
  • Over 60 fonts and over 200 designs
  • Realistic brushes for texture and color
  • Bold background options like metallics and marble

Price: Free, with paid premium features

Download: iOS only

14. Seen

Seen Instagram stories

What you use it for: It comes from the makers of Facetune. So you know these guys are all about flawless presentation. Although there are templates and stickers here, the dramatic transitions are the real highlight. Images dissolve into one another, text is shown and hidden and photos slide away smoothly.

Main features:

  • Smooth transitions
  • Trendy templates (including seasonal options)
  • A huge sticker library
  • Mix video and photo in the same layout

Price: Free, with paid premium features

Download: iOS only

15. Adobe Spark (app family)

Adobe Spark on iPhone, desktop and iPad

What it should be used for: It is a set of tools from Adobe employees that simply work together seamlessly. Spark Video lets you add effects, audio, or animation to your clips, while Spark Post is a foolproof graphic design tool: optimize images, incorporate text, or search for the best photos for your brand.

Main features:

  • Add animation to your videos
  • Save your masterpiece in the cloud
  • Access countless text and effects options
  • Import audio from your phone or from Adobe's extensive collection

Price: Free, with paid subscription options

Download Adobe Spark Post: iOS, Android, or Desktop

Download Adobe Spark Video: iOS or Desktop

This is just a fraction of the tools available to help you pop your Instagram story. Download one, download all of them, but keep in mind that stories are the perfect place to experiment. So get creative, try new things and see firsthand what works best for your brand.

It's story time: let's get messy.

Are you ready to plan Instagram stories and save time? Use Hootsuite to manage all of your social networks (and post schedules) from a single dashboard.

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