Your Instagram bio is your chance to introduce your brand on Instagram. It's a small space, but when used effectively it can be very powerful.
In this post, we're going to take a look at some great Instagram bio examples, and give you all the tips you need to make one of your own.
Bonus: Unlock 25 inspiring social media bio templates Create your own in seconds and stand out from the crowd.
What is an Instagram bio?
An Instagram bio is the 150-character description under your username on your Instagram profile page. Your photos show users what you are doing. Your bio is your chance to tell them who you are.
Your Instagram bio needs to convey your brand personality and show your audience that it's in the right place. After reading your bio, people should understand what you are doing and why they should follow you.
That's a lot to ask for from so little text. You need to employ some creative Instagram bio ideas to make your bio stand out.
What Makes a Good Instagram Bio?
The best bio for Instagram is one that will help keep new profile visitors clicking and clicking the "Follow" button. Ask yourself the following questions when deciding what to include in your Instagram bio:
- What's your brand promise?
- How about your brand personality: Funny? Serious? Informative? Playful?
- What are your special skills?
- Are you a local company? National? Multinational?
- What makes your product or service unique?
- What is the first thing you want to do after people visit your profile?
On this final point, all good marketing material contains a clear and compelling call to action. Your Instagram bio is no exception. Give visitors a clear direction.
You might want to use your Instagram link in bio to send people to a page where they can buy your products. However, you may have a different conversion goal in mind. You might want people to like your Facebook page or sign up for your newsletter.
If you're looking to build an Instagram following, your call to action might be to ask visitors to follow your feed or to share their photos with a branded hashtag.
Cool Instagram bio ideas
Not sure where to start yet? Here are some cool Instagram bio ideas for modeling.
1. Funny Instagram Bios
While it won't work for every brand, humor can sometimes be a great way to break the ice.
Old Spice uses humor that is consistent with the popular advertising campaigns. "MUSCLES. Smells. "Yeah, that's Old Spice in a nutshell.
Source: @oldspice on Instagram
Totinos takes a different approach and uses a fun character in her bio. (We'll admit we had to say "Pete Zaroll" out loud before we got the joke.)
Source: @totinos on Instagram
Note that none of these fun Instagram bios directly say what the company is doing. You can only get away with this if you are a really well-known brand. But you can always play with humor in less extreme ways if that suits your brand personality.
Source: @friskies on Instagram
2. Instagram Bio Quotes
Using Instagram bio quotes can be a great way to express an idea or create a sense of connectedness.
You could use a saying, a line from a poem or song, or a phrase that means something to potential followers. Just make sure to give credit when credit is due using someone else's words.
The Deals page is a good place to look for good Instagram bio quotes.
Here are 15 quote ideas to copy and paste right into your Instagram bio.
- Happiness depends on ourselves – Aristotle
- I'd rather regret the things I've done than the things I haven't – Lucille Ball
- It is not enough that we do our best. Sometimes we have to do what is required – Winston Churchill
- The way to get started is to stop talking and start – Walt Disney
- Imagination is more important than knowledge – Albert Einstein
- Energy and perseverance conquer all things – Benjamin Franklin
- You miss 100% of the recordings you don't – Wayne Gretzky
- Cherish forever what makes you unique because you really are a yawn when you can – Bette Midler
- If you don't like the street you're walking on, pave another one – Dolly Parton
- The only impossible journey is the one you never begin – Tony Robbins
- Never let the fear of the strike stop you from playing the game – Babe Ruth
- Action is eloquence – William Shakespeare
- A man cannot be comfortable without his own consent – Mark Twain
- You can be the guide in your own life – Kerry Washington
- When the whole world is silent, even one voice becomes powerful – Malala Yousafzai
3. Creative Instagram BIOS
If you want to stand out from the crowd and it makes sense to your brand personality, tricks like emojis and puns can be used to get creative.
MeUndies uses a clever play on words and a sassy peach to highlight their brand promise, while Wendy's all-emoji to let you know that their Insta feed is only ever burgers.
Source: @meundies on Instagram
Source: @wendys on Instagram
We'll go into more detail later in this post on tricks you can use to make your Instagram bio stand out.
4. Cool Instagram bios
Some brands are about playing cool, and they expand that outlook to their Instagram bios.
CitizenM identifies as an outsider – a classic cool kid move – while Ben & Jerry's riffs contain lyrics from a 1979 Elvis Costello song.
Source: @citizenm on Instagram
Source: @benandjerrys on Instagram
5. Short Instagram BIOS
If you can sum up what you do and what your Instagram feed is about in a few words, it won't hurt.
Instagram bios cannot be searched. That means you don't have to include any keywords in your bio. Nothing you write in your bio will improve your profile in Instagram search results.
(To learn more about the parts of your profile that are searchable and how to make your Instagram account more discoverable, check out our post on How to Get Followers on Instagram.)
The Oatmeal and The Globe and Mail both take a no-nonsense approach to the short Instagram bio game. The oatmeal takes on a more casual tone. The globe highlights its achievements in a few words that get straight to the point.
Source: @theoatmeal on Instagram
Source: @globeandmail on Instagram
You can also use your mission statement, worth, or slogan as a short Instagram bio. In this case, it's best to add secondary information like a hashtag, link, or call to action.
Apple uses its short Instagram bio to encourage followers to share content (more on this below). Bumble sticks to its well-known slogan.
Source: @apple on Instagram
Source: @bumble on Instagram
6. Clever Instagram BIOS
When creating a creative Instagram bio, make sure to strike the right balance. You want to be smart, but not too smart. You don't want to alienate potential followers by being over the top.
John Fluevog Shoes cleverly plays with words that match the brand's playful approach to shoes. Hulu draws attention to itself with a call for attention. It's a clever Instagram bio for a brand whose product range is grabbing their customers' attention.
Source: @fluevog on Instagram
Source: @hulu on Instagram
7. Instagram bios with emoji
Emojis convey a lot of information in just one character. They are a great way to highlight your brand personality and provide important details when creating a short bio for Instagram.
Emojis are also a great way to visually break up your Instagram bio. They're great replacements for bullet points.
Here are a few good Instagram bios that can be modeled from two completely different sources using this technique. Alexandra Gater is a home decor YouTuber while the NFL is the NFL. If this technique works for these two very different accounts, it can work for anyone.
Source: @alexandragater on Instagram
Source: @nfl on Instagram
You can also use emojis for emphasis or add a bit of personality to your bio, as is the case here at Victoria Emerson Designs.
Source: @victoriaemersondesign on Instagram
Here are some common Instagram organic emojis that you can copy and paste:
- 📍: Use before your physical location or address
- 📩: Use in front of your email address
- 👇: Use the last line of your bio to refer to your clickable url
- 👉: To get attention
- ✈️: Often used by travel brands
- 🎥: To draw attention to your YouTube channel
- 🎉: To indicate an achievement or award
- ✨: Also used to indicate success or just to demonstrate your "sparkle".
- Flags: Can be a great way to show off your home base or highlight your local branded accounts in different languages or countries.
8. Instagram Business Bios
Great Instagram business bios teach potential followers exactly what your brand is about so they know why to follow and what to expect when they do.
All three Instagram business bios also include a branded hashtag that you can use to build a community for your brand on Instagram. We'll cover this aspect of the Instagram business bios in more detail below.
Source: @herschelsupply on Instagram
Source: @article on Instagram
Source: @plantsome_ca on Instagram
Tricks to Create a Cool Bio for Instagram
Now that you have plenty of Instagram bio examples to model, let's look at some tricks to make your bio stand out.
9. Change your Instagram organic font
Technically, you can only use one "font" in your Instagram bio. However, there are tools you can use to create the look and feel of a custom font by mapping existing special characters to your text.
This is what my own Instagram bio looks like in a few different fonts created with the Instagram Fonts tool.
The third is a little bit crazy, but you can pick a few words to strategically incorporate for visual appeal. In general, it is a good idea to use this trick sparingly instead of adding fancy fonts to your entire bio.
When you find a font style you like, just copy and paste it into your Instagram bio.
10. Use Instagram Bio Icons
We've already talked about using emojis. Or you can go old school and use special text symbols to break up ★ your ★ biography. (Do you remember Wingdings and Webdings? How much 1990s.)
This trick uses the same principle as the tip above, but instead of using symbols to create the look of a custom font, you can use them as retro emojis or unique bullets:
Source: @blogger on Instagram
The easiest way to find your special character is to open a new Google Doc, then click Insert and select Special Characters.
Source: Google Docs
You can scroll through the options available, search for keywords, or even draw a shape to find a similar character. Then just copy and paste it into your Instagram bio.
11. Add a category
If you have a business profile on Instagram, you can choose a category for your business. This will appear under your name and can help people see what you are doing at a glance.
Source: @jacksonhole on Instagram
Using a category for your business can free up space on your Instagram bio as you don't have to repeat this information. However, it only shows up in mobile view so you can't assume everyone will see it.
Tricks 11-14 require you to edit your profile using the Instagram app, not your computer. On your profile page, click edit profile, then scroll down to Public business information.
12. Add contact buttons
Company profiles can contain contact buttons that people can use to call you, send you an email, or get directions to your company straight from Instagram.
Source: @hootsuite on Instagram
13. Add a call-to-action button
CTA buttons are a great way to encourage people to take action right from your Instagram bio. With these, your followers can take direct action, such as: B. Order food in your restaurant or buy tickets for your event.
Source: @hawksworthrest on Instagram
You can find these options at Action buttons when editing your company profile.
14. Add your location
If you add your address to your Instagram business profile, it will also show up under your bio, but it will not consume any of your bio characters. This is another great way to free up space for more compelling bioinformation.
Source: @ontariotravel on Instagram
You do not need to enter your full address here if you do not want to. You can just indicate your city if you prefer.
15. Add a link in bio
You will get a clickable link in your Instagram bio. Since you can't use clickable links in Instagram feed posts (unless you're using Instagram ads or Instagram shopping), your bio link is valuable real estate.
You can change the URL as often as you want. You may want to create a link to your latest or most important piece of content (like your latest blog post or video), special campaign, or landing page specifically for Instagram visitors.
You can also use Instagram tools like Linktree to set up a multi-link mobile landing page so you don't have to keep updating the link in your Instagram bio, which can lead to outdated "link in bio" instructions in older posts.
We are now back in the realm of Instagram bio details available in both desktop and mobile views.
Source: @rarebeauty on Instagram
Wondering how to include a link on your Instagram bio? Just enter the link you want to use in the website Field in your profile.
16. Add hashtags
Hashtags in your Instagram bio are clickable links. Note, however, that Instagram bios will not appear in the hashtag search results. Adding hashtags to your bio doesn't make them any more recognizable.
That means you shouldn't include hashtags unless they are directly related to your business, as each hashtag represents an opportunity for potential followers to click away.
However, adding a branded hashtag to your bio is a great way to promote and collect user generated content.
This is one of the best ways for businesses to use hashtags on their bio. When a user clicks on the hashtag, they'll see all of the content that your fans and followers have posted. This creates excellent social proof for your business.
Source: @zappos on Instagram
17. Add line breaks
People don't tend to read information online. Instead, they look for bite-sized blocks of information.
Use line breaks to make this information easy to identify.
Old Navy uses a combination of emojis and line breaks to create this cute Instagram bio:
Source: @oldnavy on Instagram
It's really easy to add line breaks from Instagram web interface. Just place your bio the way you want.
The best way to create your bio on mobile devices is to use a note taking app at the distance you want. Then copy and paste it into your Instagram bio field. Or, use one of the Instagram bio templates below.
Instagram organic templates
Still not sure what to include on your Instagram bio? We have created some social media bio templates, including Instagram bio templates, to get you started.
Bonus: Unlock 25 inspiring social media bio templates Create your own in seconds and stand out from the crowd.
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