If you are already using Instagram for business purposes, you are probably well aware of the myriad of benefits of using this social media platform as a marketing tool.

Yes, Instagram itself has tons of useful features for marketers. But sometimes you need a little extra help to take things to the next level. This is where Instagram apps come in.

Here we have compiled the best Instagram apps for:

  • Photo editing. These are apps that you can use to edit, resize, and add filters to your photos.
  • Layout and design. These apps help your brand add interesting elements like collages and graphics.
  • Video tools. These apps improve the way your brand captures, design, and manipulate videos.
  • Audience engagement, analysis and data. Use Instagram apps to keep track of how your brand engages with your audience and to monitor your content's performance.

There are also many great Instagram Stories apps out there. But we'll cover these in a separate blog post devoted to the best Instagram story apps.

Let's start!

Instagram apps for photo editing

1. VSCO (iOS and Android)

Why you should try:

VSCO photo editing app

Source: VSCO in the Apple Store

VSCO is one of the most original and popular photo editing apps. In fact, it's so popular that more than 200 million Instagram posts contain the hashtag #VSCO.

There are 10 free preset filters that will make your photos taken on the phone look like they were captured on film. There are also a number of photo editing tools that you can use to improve photo quality, such as: These include contrast and saturation to enhance your photos, grain to add texture to photos, and cropping and skew tools that change the perspective of your photos.

For 200+ preset filters and advanced photo editing tools, upgrade from the free version of this Instagram app to become a VSCO member.

2. Avatan Photo Editor (iOS and Android)

Why you should try:

Avatan Photo Editor

Source: Avatan Photo Editor in the Apple Store

Avatan Photo Editor not only offers effects and filters to overlay your original photo, it also makes it easy to retouch photos and create your own effects for photos. The basic version of this photo editing app is free, but there is an option to provide additional features or advanced tools for in-app purchases.

3. Snapseed (iOS and Android)

Why you should try:

Photo editing app for JPG and RAW files

Source: Caught in the App Store

This Instagram photo editing app allows you to edit both JPG and RAW files. This makes it a powerful tool for professional photographers.

In addition to filtering your photos using the presets, you can also do some serious photo editing tasks in Snapseed. There are 29 tools and features you can use to edit photos by removing elements (or even people) from the photo, adjusting the geometry of buildings, using curves to control the brightness of your image, and enhancing images with incredible precision .

4. Adobe Lightroom Photo Editor (iOS and Android)

Why you should try:

Adobe Lightroom Photo Editor

Source: Adobe Lightroom in the App Store

Adobe products are known for their powerful photo editing features, and the Adobe Lightroom Photo Editor app is no exception. Capture and edit raw images using the app's editing tools, and bring photos to professional quality by adjusting their hue, saturation, exposure, shadows, and more.

Try out the preset filters and be inspired by changes other Lightroom users have made in the Explore section. Learn how to improve your photo editing skills in the interactive tutorials.

See this post on Instagram

Hello everyone, @benjamin_warde here, welcome back to #LightroomLessons. One way to really make your photos look their best is to sharpen them a little (especially if you want to print the photo – does anyone else do that besides me?). But sharpening your photo will bring out ALL the details – the good things you want and bad things you don't (like camera noise). Swipe through the mini tutorial to learn the secret Lightroom trick of allowing you to only sharpen the material you actually want to sharpen! ⁠ ⠀ • ⁠⠀ Step 1: ⁠⠀ First, make sure that you are in edit mode. ⁠ ⠀ • ⁠⠀ Step 2: ⁠⠀ Scroll through the edit controls until you see Detail and tap on it. ⁠ ⁠⠀ • ⁠⠀ Step 3: ⁠⠀ To sharpen the image, drag the Sharpen slider to the right until the image looks good to you. (Bonus tip: double-tap your photo to enlarge it so you can really see the effects of the sharpening.) 4 ⠀ • ⁠⠀ Step 4: ⁠⠀ Here's the problem – in a large, smooth area with none fine details. There is nothing to sharpen except noise. So when I turn up the sharpening, the big beautiful sky just looks super gnarled. (I've zoomed in here so you can see how bad it looks.) 5 ⠀ • ⁠⠀ Step 5: ⁠⠀ We can fix this! With the Masking slider we can mask the image so that only part of the image is sharpened. When the Masking slider is set to 0, the entire image is sharpened. Moving the slider to the right only sharpens the most important details in the photo and leaves large smooth areas like our sky alone. 6 6 • ⁠⠀ Step 6: ⁠⠀ But there is another problem – it can be difficult to tell how far to move this masking slider. Here's the secret trick: use TWO fingers to move the masking slider. When you do this, you'll be presented with the mask as you drag the slider. Areas that are white will be sharpened. Areas that are black will not be sharpened. In this case, I just moved the slider up until the sky was black, but all the details in the water were still white. (Bonus tip – if you're using Lightroom on a computer, you can view the mask by holding down Option (Mac) or Alt (Windows) while dragging the Masking slider.)

A post shared by Adobe Photoshop Lightroom (@lightroom) on May 29, 2020 at 12:03 p.m. PDT

5. A color story (iOS and Android)

Why you should try:

A color story

Source: A Color Story on Google Play

This photo editing app is all about making the colors pop in your photos. There are 20 free editing tools, plus filters, effects, and presets developed by professional photographers and influencers. There are also some advanced editing tools. The Instagram grid planning preview tool is a great way to ensure that your brand's Instagram grid looks consistent and cohesive.

Instagram apps for layout and design

6. Instagram layout (iOS and Android)

Why you should try:

Layout From the Instagram photo editing app

Source: Layout from Instagram in the App Store

With this free Instagram app, you can easily create collages and put together up to nine photos in various combinations. Select photos from your library or take photos on the go with the app's built-in photo booth. With the layout you can easily create different collage layouts, couple the collage with filters, add other personalized elements and share on Instagram.

7. A design kit (iOS)

Why you should try:

A design kit photo editor

Source: A design kit on the App Store

This Instagram app comes from the makers of A Color Story. Use this option to personalize and customize the content of your Instagram feed by overlaying stickers, fonts, designs, and textures over your photos. The app offers over 60 different fonts, 200+ collage layouts, and 200+ design options. And the realistic brushes and different backgrounds like metallics, marble and speckle add texture and depth to your photos.

8. AppForType (iOS and Android)

Why you should try:

AppForType Typography Instagram App

Source: AppForType in the App Store

This is one of the best Instagram apps for typography lovers. Not only does AppForType offer designs, frames, and collage templates, it also has 60 fonts that you can use to overlay your brand's photo. What really sets this Instagram app apart is how you can take a photo of your own handwriting and upload it to the app.

9. Grid and Square Maker (Android)

Why you should try:

Grid and Square Maker

Source: Grid and Square Maker on Google Play

Grid and Square Maker turn any photo into a grid for Instagram and equally split that photo into multiple square images while maintaining high resolution. This can be used by your brand to create anticipation for a big announcement.

Not only is Grid and Square Maker a grid photographer, it also turns photos into panoramic images and cuts images into the perfect square that fits the Instagram format.

Instagram apps for videos

10. Boomerang from Instagram (iOS and Android)

Why you should try:

Boomerang Video App

Source: Boomerang from Instagram in the App Store

Boomerang is possibly the simplest and easiest Instagram video recording app out there. Create mini videos by opening the free app and pressing a button. That's it!

Boomerang takes a series of 10 photos and then joins them together, resulting in a short video that repeats itself like a GIF. You can use the front or rear facing cameras to create a short, fun video. Bonus: No editing is required.

11. Hyperlapse from Instagram (iOS)

Why you should try:

Hyperlapse time lapse video

Source: Hyperlapse from Instagram in the App Store

This free Instagram app allows your brand to shoot high quality time-lapse videos without having to carry around bulky photo gear. Record videos by pressing and holding your phone while the app stabilizes the recorded video. Then share it on Instagram.

You can also speed up the video up to 12 times its original speed, which creates an interesting effect and a fun way to view video content that has been slowly recorded over time.

12. InShot – Video Editor (iOS and Android)

Why you should try:

InShot Video Editor

Source: InShot on the App Store

This is one of the best Instagram video editing apps, mostly because it's so comprehensive. You can trim, cut, split, merge and trim video clips. It's easy to adjust settings like brightness and saturation. Adding music to videos is one of the main features of InShot.

Also, this app has features that are specific to Instagram such as: B. the square video for the Instagram ad.

13. Go Pro (iOS and Android)

Why you should try:

GoPro app

Source: GoPro in the App Store

If you're using a GoPro camera to capture epic video content for Instagram outdoors, the GoPro app makes your life a lot easier. While recording footage, use your phone to adjust video or time-lapse settings and get a clear preview of your recording. Once your video is recorded, you can make changes right in the GoPro app – e.g. B. freezing your favorite pictures, movie-like transitions or playing with speed, perspective and color.

14. Magisto Video Editor (iOS and Android)

Why you should try:

Magisto Video Editor

Source: Magisto Video Editor in the App Store

This Instagram app is an artificial intelligence video tool. The app simply uses AI to find the best and most eye-catching parts of your footage and create videos that appeal to an audience. It also uses its algorithm to incorporate changes, effects, and transitions to take your clip to the next level.

Instagram apps for audience engagement, analytics and data

15. Hootsuite mobile app (iOS and Android)

Why you should try:

The Hootsuite app allows brands to track their performance on any social network, including Instagram. With the Hootsuite app, you can choose to have Instagram posts published later, even if you can't be at your desk. This way, you'll always post content at the optimal time to engage your audience and fill your social media content calendar. Hootsuite also makes it easy to monitor your competitors' Instagram content and keep track of hashtags.

Also, monitor Instagram analytics using Hootsuite's analytics feature. In addition, you can generate analytical reports and share data specific to your brand's goals with the company.

For more details on Hootsuite Analytics for Instagram, see:

16. Panoramiq Insights

Why you should try:

Panoramiq Insights App

Source: Hootsuite App Directory

Use this app with Hootsuite to improve your Instagram analytics. Synaptive's Panoramiq Insights gives you detailed analytics for your Instagram account, including follower demographics, views, new followers, profile views, and link clicks.

If your business has more than one Instagram account, this app can track analytics for two accounts. Share the results compiled by the app by exporting your analysis reports as a spreadsheet or PDF file.

17. Command for Instagram (iOS)

Why you should try:

Command for instagram

Source: Command for Instagram in the App Store

Command offers a variety of unique metrics and shares your brand's key stats every day. A testimonial is also created that rates everything from the number of your followers to the frequency of your posts. You can also get hashtag and subtitle recommendations, assistance with writing subtitles, and help finding the best hashtags for your content.

18. Trending hashtags from StatStory (iOS and Android)

Why you should try:

Trending hashtags from StatStory

Source: Trending hashtags from StatStory in the App Store

Adding hashtags to your Instagram posts is a great way to increase audience engagement. This Instagram app supports your brand's hashtag strategy by helping you incorporate popular hashtags. It also uses an algorithm to find hashtags that are relevant to your brand and recommends a mix of popular and less popular hashtags to reach a wide audience.

19. Clean it up (iOS)

Why you should try:

Clean up app

Source: Clean it up on the App Store

If you are noticing a lot of spam comments or want to clean up which Instagram accounts your brand is interacting with, this is one of the best Instagram apps to clean up your follower list and reduce those comments.

With one tap this app will clean up your follower list, bulk block bot accounts or inactive followers en masse, delete duplicate content, mismatched and similar posts.

Manage your Instagram presence along with your other social channels and save time with Hootsuite. Schedule and publish posts, engage audiences, and measure performance from a single dashboard. Try it for free today.

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