For a single campaign, your content marketing strategy will likely look something like this:
- Content creation
- List Build for Outreach
- Write pitch emails
- Secure a placement
- Repeat steps 3 through 6 (until you've earned as many links as possible).
But what if you didn't have to repeat steps 3 through 6? What if you could create an outreach list that is so beneficial that you only have to send a few strategic email pitches to achieve your backlink goals?
By using natural syndication networks between online publishers, the performance of a single email pitch is far-reaching.
The techniques you will learn provide a competitive advantage over the competition when you target your target publishers and give you a unique understanding of how different news publications and authors are connected and connected.
Step 1: start with great content
You can send the most targeted and best-written email pitch the world has ever seen. However, if your content does not delight, inform or surprise the publisher, it will never see the light of day.
It's important to start with great content – the rest will be easy. If what you have created is so fascinating and surprising that online editors want to share the content the moment they see it, you have succeeded.
What makes great content? Believe in the power of data. Present strong news hooks with data-driven stories to the publications and authors likely to be interested in the story.
When you start with great content, you can get the highest return on your investment and benefit your brand or customers with dozens or hundreds of links in their content campaigns.
Step 2: Optimize your list structure
This doesn't mean that you're sending a generic email to everyone on your network, hoping something gets stuck. This technique is a highly personalized approach that takes time –But the results are worth it.
There are two approaches you can take to optimize your list structure: Find influencers in your niche or industry and understand natural syndication networks to further increase your reach.
Tactic # 1: Find media influencers in your niche
Suppose you have the option to get your content from one of two online publishers: Buzzfeed and CNN. Both great places, right? You probably think that both functions are a great press for your brand, and you are right.
Now let's say the journalist who treats your content on CNN has recently been hired with 256 Twitter followers, and the author who treats your content on Buzzfeed is verified on Twitter and has a following of around 30,000 people.
Who do you choose now? The answer becomes a little easier.
I have found that BuzzSumo is the best tool to quickly and efficiently identify the influencers with the greatest engagement in your niche.
The Buzzsumo tool "Influencer" helps to discover influencers who are interested in your topic. Select "journalists" there to exclude bloggers and non-verified accounts, and focus your research on key reporters and online writers.