Writing and publishing blog posts or articles on your own website is critical to generating qualified traffic.

Post informational content to a website blog, resource area, or

Content is everywhere today. It's insanely competitive.

Did you know that there are over 70 million blog posts published every month?

If you really want to gain a foothold, you don't have to just post content on your website.

In addition to mainstream outlets like Medium, sharing your content on industry or niche platforms can also help more people see it.

Imagine sharing your content like a megaphone in other outlets: the more places you promote it, the wider the message.

Are you ready to grow your content and increase your website traffic and conversions?

Here are 20 places you should share your content, from mainstream to niche.

1. Medium

Medium allows you to republish your existing blog posts (if you use their import feature they even add a rel = canonical link). However, you can also use this platform to increase traffic to the full blog posts on your website.

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This is the tactic DrumUp uses: they publish snippets of full blog posts on Medium and then direct users to the full article on their website.

Share content on medium

If you don't want to syndicate all of the text of your blog posts, this might be a tactic.

If you're getting good traction on Medium, you can mix this up with the occasional addition of Medium exclusive articles once you've built your readership.

2. Reddit

Reddit can be a rewarding platform for content sharing, but it has to be done right.

Redditors are very aware that brands are trying to "spam" subreddits with their own content. So this is usually best left to a few employees with active Reddit accounts who occasionally share company blog posts once or twice a month.

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These items should be chosen carefully and add real value to users. Redditors can also view the activities of other users. So make sure employees don't just use their Reddit accounts to post company blog posts.

Otherwise they'll be figured out pretty easily and your company might get phone calls, which is never good on such an active platform.

3. LinkedIn Articles

As with Medium, LinkedIn allows you to syndicate blog posts in your personal LinkedIn profile as LinkedIn articles.

While these articles don't currently automatically add rel = canonical links, research has shown that Google doesn't mark these as duplicate content (although they do appear on duplicate content search pages like Copyscape).

Because of their existing network on LinkedIn, many users have built a strong subscriber base for their articles on the platform.

Users can subscribe to user posts. This means that they will get a notification every time the user publishes something new.

This built-in warning system is a clear advantage over other platforms, especially since your blog readers will only receive such warnings if they subscribe to email notifications. This is a far bigger commitment than checking a box to receive an in-platform notification on LinkedIn.

4. Email

Promoting your content via email is an "oldie but goodie" tactic that still carries weight.

Not only are email subscribers far more loyal to your brand, they are 3.9 times more likely to share your content on social media than visitors from other sources.

Email clicks tend to be higher than the click rate even on social media posts. Campaign Monitor found that you are 6 times more likely to receive a click from an email than from a tweet sent.

The way you share your content on social media depends a lot on what works best for your schedule and users. It is worth experimenting to see what gets the most clicks.

Some companies or writers prefer to send a new email every time a new post is published (which is usually automated using an RSS feed and a service like Zapier or IFTTT), while others prefer by the end of the week or of the month waiting to send a newsletter with updates and the latest posted posts.

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The above platforms are the most useful for managing traffic. However, there are many other platforms that need to be considered depending on the subject matter and format of your content.

5. Design Float

An online discussion forum for designers to share articles, element ideas, and more.

6. Managewp.org

This is a slightly different format, but users can vote up or down on content through WordPress.

7. Dzone

This discussion forum has over 1 million developers sharing content and links on coding, cloud computing, and more.

8. Twitter brand accounts

If your item makes sense to your brand, consider adding your item to your branding accounts approval list.

You can even choose to have the article published multiple times within a few months.

9. Personal Twitter accounts

Twitter is fast moving, so it makes sense to post your article on Twitter along with a great quote in a few places.

It's in your best interest to spread the stocks out a bit so you don't overwhelm your audience.

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10. Twitter chats

For a more targeted audience, find industry-specific Twitter chats and use their hashtags if you're sharing really high quality content.

Use it sparingly: Don't spam the chat hashtag with every piece of content you write.

However, it's pretty common for popular marketing hashtags like #seochat and #twittersmarter to be active even when the regular Twitter chats aren't happening.

11. Personal page on Facebook

This one seems obvious, but it's a place that many people forget.

If you are concerned about spamming your family or friends who are not in the industry, consider creating a Facebook Working List. That way, you don't have to worry about confusing your great-aunt Gertrude with a step-by-step guide to PPC.

12. Brand Facebook page

Another kind of obvious, but it shouldn't be overlooked.

Get a good quote from your content, make sure your image is displayed correctly, and send it out – assuming it's relevant to your audience.

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13. Facebook groups

Facebook groups are still alive and well! Since many users already use Facebook in their personal time, they are usually more active in groups.

Join some industry-related groups and share your best content once a month. If possible, contribute to the group as well.

As a member of the chat or group, make sure you stay active by answering questions, reading other people's content, and making real contribution to the group.

14. SlideShare

Creating really good content takes time.

One way to get the most out of your content is to take highlights and turn them into a presentation for SlideShare.

By simply changing the format in which you present your content, you can reach a wider audience.

15. Quora

Quora has always been around, and it's known as the premier question and answer website on the internet.

Users ask a question and users answer that question. Quite easy.

However, when you consider that a company or agent can research what kind of questions customers ask and have a detailed blog post to answer them, this is a great opportunity.

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Knowing what your audience is struggling with can provide great ideas for content that will drive traffic to your website.

For example, if everyone is asking for information on how to hang a picture on a wall and you sell the best picture hanging nails ever, why not use some of your expertise on the matter?

You can answer a prospect's question in person while also providing a handy link to explain your blog in detail.

16. Growth hackers

Most companies want to scale to take on more work and overcome new barriers.

Growth Hackers is an online user generated content community that offers insights on any topic that can help you grow your business's size, sales, customer base, lead generation, etc.

Each article is detailed and insightful for many different niche industries. Let your voice be heard as you shed light on the many ways that you are trying to grow your business. Worth it.

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17. Flipboard

Flipboard is a nice app that condenses the internet into easily digestible, bite-sized blocks. They share content from every major publication you can think of and target it to the people who are looking for it.

Creating an account and posting your content is a great way to drive traffic straight to your blog. It's also a great way to keep track of industry insights and even your own social media feeds.

What really sets this apart is the simplified user interface that is algorithmically backed by some serious clout.

18. Scoop.It

Scoop has organic traffic for over two million monthly users. It has become a powerful platform for marketers.

They provide content curation software and help marketers find authoritative content in their industry that can then be easily shared on social media.

You can post your content in the hope that others will see it and share it with their followers.

Everyone wants to share their content with the world, and this tool makes it easy. It's also a great way to come up with new topic ideas based on the current trends.

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19. Listly

Another great content curation tool out there is Listly. A web application and an official iOS app make it easy to create content lists.

Once you've created your lists, they're ready to publish to your audience.

As an added benefit, your audience can even vote on the items on your list, giving them a better understanding of your audience's values ​​at that moment.

20. Business2Community

This website is the leader in professional content distribution – a community of thought leaders, marketers, writers, etc. who come together to share their insights and news under one roof.

This is an excellent place for a new writer to indulge in public content. It's also a great place for in-depth and expert opinions on very specific business topics.

Summary

Nobody likes a self-opportunist who is just trying to share, not getting involved.

When you're a valued member of an online community, whether it's a medium or Twitter chat, you're much more likely to build strong relationships and become part of a supportive community that shares each other's links.

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Contributing to the Internet as a whole follows the same guidelines. Sites like Medium and LinkedIn have given us the opportunity to share our content and see it in front of more people. However, don't take advantage of this by sharing low quality, uninteresting content.

Megaphones can get annoying after a while. So be sure to take off your advertising hat and take part in discussions regularly.

Photo credit

Featured image: Paulo Bobita
Screenshot made by the author

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