Anyone who manages paid media knows all too well how quickly things change.

Ad formats, what works and what doesn't, new features and the emerging players keep life as a paid media practitioner interesting!

One way to shorten the learning curve is to listen to experts who are not afraid to share their experiences.

Whether it's a case study, a guide to a new feature, or sharing platform bugs that you encounter if you follow them, you will be able to expand your knowledge much faster.

They are also interested in engaging with the entire community for learning in return.

Things like where people get stuck and where they struggle to see results in turn help them hone their own critical thinking skills.

Some of these experts have conversations on Twitter, others speak and teach at conferences, and many can be found blogging or creating video tutorials.

One thing is certain; They are valuable sources of knowledge that you should get to know.

These valuable industry people are listed in no particular order, and a random number generator was used to create the order in which you see them.

25 Highest Paid Media Professionals You Should FollowFrederick Vallaeys

As a former product specialist and evangelist for Google PPC, Frederick is a source of knowledge about managing, scaling and all things technical.

He then developed Optymyzr, a software platform that enables PPC managers to save time on administration and implementation.

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He speaks and writes consistently about paid search and recently started the PPC Town Hall Show, a weekly expert group that discusses various topics.

Follow @siliconvallaeys on Twitter

Read Frederick in the Search Engine Journal

25 Highest Paid Media Professionals You Should FollowRobert Brady

Robert has been an integral part of the PPC racetrack for years and generously shares his knowledge in Google Ads and LinkedIn Ads.

You can catch him writing for multiple blogs, and he's a staple of many paid search conferences.

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Follow @robert_brady on Twitter

Read Robert in the Search Engine Journal

25 Highest Paid Media Professionals You Should FollowMelissa Mackey

Melissa jokingly refers to herself as "PPC Moses" and has been with PPC since its inception.

She is generous with her knowledge on Twitter and has an amazing contextual repository for how PPC has evolved over the years.

Follow @ Mel66 on Twitter

Read Melissa in the Search Engine Journal

25 Highest Paid Media Professionals You Should FollowAndrew Foxwell

Andrew, who previously worked at 3Q Digital, is a powerhouse in the knowledge of Facebook ads.

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He works regularly with Jon Loomer, runs closed Facebook groups for ad buyers, campaigns directly for Facebook and creates a weekly newsletter.

Follow @andrewfoxwell on Twitter

25 Highest Paid Media Professionals You Should FollowAaron Levy

From practitioner to strategist, Aaron has been writing and speaking on the subject of paid search for years.

He is currently Group Director at Tinuiti and regularly publishes thoughtful articles on where the industry is headed and how media buyers should adapt or think about how it should evolve.

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Follow @bigalittlea on Twitter

Read Aaron in the Search Engine Journal

25 Highest Paid Media Professionals You Should FollowPurna Virji

Purna is a sought-after keynote speaker and works daily as a senior manager for global engagement at Microsoft.

She was named Search Personality of the Year from 2019 to 2020 and PPCHero's No. 1 Most Influential PPCer in 2016.

Follow @purnavirji on Twitter

Read Purna in the Search Engine Journal

25 Highest Paid Media Professionals You Should FollowJames Svoboda

As a regular contributor to several online outlets and conferences, James is a trusted voice in the PPC industry.

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He is the co-founder of MNSearch and co-owner of WebRanking, a Minnesota search firm. His perspective from 16 years in the industry, combined with his knowledge of organic search, ensured comprehensive advice.

Follow @Realicity on Twitter

25 Highest Paid Media Professionals You Should FollowIsaac Rudansky

Isaac is also known as the CEO of AdVenture.

He works with clients such as Forbes, Hanes, AMC and many others and bundles his years of experience in the coveted education of over 132,000 students in 185 countries.

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Follow @isaacrudansky on Twitter

25 Highest Paid Media Professionals You Should FollowAJ Wilcox

AJ is the founder of B2Linked, an exclusive linked-in consulting firm.

AJ is often known as "the" go-to guy for anything related to LinkedIn ads, and for good reason: He has spoken for years, writes frequently, provides training, and is trusted by LinkedIn itself.

He recently released a podcast specifically for LinkedIn ads.

Follow @wilcoxaj on Twitter

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25 Highest Paid Media Professionals You Should FollowChristi Olson

Christi Olson: As the evangelism director at Microsoft, Christi is a frequent keynote speaker and panelist, and a frequent contributor to industry publications.

She is also a frequent judge at industry events around the world such as AdWeek, CES, and the American Marketing Association.

Follow @ChristiJOlson on Twitter

Read Christ in the Search Engine Journal

25 Highest Paid Media Professionals You Should FollowJoe Martinez

As Director of Client Strategy for Clix Marketing, Joe's knowledge of YouTube ads and alternative platforms such as Quora ads is an important resource at conferences.

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He often writes on smart targeting and marketing tactics for lesser-covered platforms and reveals powerful tactics. Together with Michelle Morgan, he creates the Paid Media Pros channel on YouTube.

Follow @MilwaukeePPC on Twitter

25 Highest Paid Media Professionals You Should FollowAmy Bishop

Amy is a PPC dynamo and has an in-depth knowledge of PPC for businesses of all sizes. Her experience spans both startups and Fortune 500 companies in many industries.

She is a frequent speaker on the conference call, a consistent writer, and publishes a weekly summary of the news through her company Cultivative.

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Follow @ Hoffman8 on Twitter

Read Amy in the Search Engine Journal

25 Highest Paid Media Professionals You Should FollowBrad Geddes

Brad is a mainstay in paid search knowledge and was one of the earliest conference teachers.

He is the co-orchestrator for the SMX conference series and one of the few Google-approved paid search teachers.

He leads his own training, management and consulting and has developed the Adalysis platform to streamline PPC management.

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Follow @bgtheory on Twitter

25 Highest Paid Media Professionals You Should FollowKirk Williams

As the founder of ZATO Marketing, Kirk has established himself as a highly regarded Google Shopping expert.

He writes for various publications all over the internet, giving tips, knowledge and marketing advice for ecommerce merchants looking to improve their shopping game.

Follow @PPCKirk on Twitter

Read Kirk in the Search Engine Journal

25 Highest Paid Media Professionals You Should FollowSteve Hammer

Steve runs his own consulting firm RankHammer, which works at the interface of marketing, programming, SEO and PPC.

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He is a recurring writer for industry websites and a speaker and trainer for many conferences. He gives his advice practical marketing advice on how to win in the search.

Follow @armondhammer on Twitter

25 Highest Paid Media Professionals You Should FollowDavid Herrmann

An integral part of direct mail advertising for Facebook ads and Snapchat ads, David brings a great deal of knowledge backed by studying platform performance across large spend.

As president of his own consulting firm, he has extensive hands-on experience working strategically and creatively, but also takes the time to share his insights on Twitter and train aspiring buyers.

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Follow @herrmanndigital on Twitter

25 Highest Paid Media Professionals You Should FollowSimon Poulton

Simon brings high level instruction and analysis to his role as VP of Digital Intelligence at WPromote.

He sometimes explains confusing topics with clarity and humor, including explaining how it would affect things like CCPA and Chrome that terminate third-party cookies.

Follow @SPoulton on Twitter

25 Highest Paid Media Professionals You Should FollowMolly Pittman

Molly has been promoted to CEO of SmartMarketer after receiving recognition for her knowledge and teaching skills at DigitalMarketer.

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She rose to the VP level within four years and eventually went freelance creating highly regarded Facebook advertising courses.

She recently published a book and is the co-host of the Perpetual Traffic podcast.

Follow Molly Pittman on Facebook

25 Highest Paid Media Professionals You Should FollowAdam Proehl

Adam began his career in the search engine industry in 2001, but his experience with various other marketing methods (including email and affiliate marketing) makes him a versatile and highly regarded addition to SEO and PPC.

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He founded NordicClick Interactive in 2007 and speaks at conferences several times a year.

Follow @adamproehl on Twitter

Read Adam in the Search Engine Journal

25 Highest Paid Media Professionals You Should FollowJonathan Kagan

Jonathan is currently VP of Search for 9RoofTops | Cogniscient Media with a background in extensive search accounts for customers at companies such as Digitas and Mediacom.

In 2013 he received the Google Search Excellence Award and frequently shared knowledge on Twitter, Search Engine Journal, MediaPost and many others.

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Follow @jonkagan on Twitter

Read Jonathan in the Search Engine Journal

25 Highest Paid Media Professionals You Should FollowJulie Bacchini

Current PPCChat runner Julie is known as the community voice for paid search practitioners and one who unites them to help one another.

She regularly blogs about thoughts and tips for PPC practitioners on her corporate website, Neptune Moon.

Follow @NeptuneMoon on Twitter

25 Highest Paid Media Professionals You Should FollowMichelle Morgan

Michelle was recently selected as PPCHeros Most Influential Number 1 and has been an integral part in spreading knowledge about paid search and paid social networking.

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She is the Director of Client Services at Clix Marketing and produces training courses with Joe Martinez on the Paid Media Pros channel on YouTube.

Follow @michellemsem on Twitter

Read Michelle in the Search Engine Journal

25 Highest Paid Media Professionals You Should FollowAkvile DeFazio

Akvile recently won the Best Small Agency for their company, AKvertise, and used their years of paid social experience to build a great reputation for their knowledge and customer service.

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She has consulted for brands like Postmates and FTD and freely shares strategies and tips for platforms like Facebook, Instagram, Pinterest and others.

Follow @AkvileDeFazio on Twitter

25 Highest Paid Media Professionals You Should FollowDuane Brown

Duane, the founder of the Canadian agency Take Some Risk, can be found on conference stages around the world teaching people about effective advertising in the digital space.

His knowledge from years of working with brands like Unbounce, ASOS and Grant Thorton is enthusiastically summarized in helpful guides that can improve any advertiser's strategy.

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Follow @duanebrown on Twitter

Read Duane in the Search Engine Journal

25 Highest Paid Media Professionals You Should FollowArianne Donoghue

Years of paid strategy experience culminated in Donoghue's establishment of Tempest, their UK-based consultancy.

She has been writing a lot for years, has spoken on stages around the world and won the UK Search Personality of the Year award last year – for good reason!

Follow @ArianneDonoghue on Twitter

Read Arianne in the Search Engine Journal

Selected image source: Paulo Bobita

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