The best Instagram tools make the job of social media marketers easier. The worst tools are a waste of time. And there are some bad ones out there.

However, it is not easy to find good Instagram marketing tools. Search for “Instagram” on the Google Play Stores app and you will get hundreds of results. Then we wade through false promises, black hats, copycats, and straightforward scams. And these are just apps.

We did the legwork so you don't have to. This list includes official Instagram partners and expert-recommended tools that eliminate the need to maintain an Instagram business account.

Bonus: Download a free checklist This shows the exact steps a lifestyle photographer took on Instagram to grow from 0 to 600,000 followers, without a budget and without expensive equipment.

32 of the Best Instagram Tools for Business

From planning platforms to editing apps, these are the best Instagram tools to use to build your brand.

Instagram tools for automation

1. Hootsuite

Hootsuite's planning tools make it easy to post on Instagram. Pictures, videos and stories can be posted directly to the Hootsuite dashboard on desktop or mobile. The publisher of Hootsuite provides access to a content library, composer, image editor and built-in planner. After a post is published, you can review the analysis and reply to comments directly from the dashboard. Learn how to schedule posts using Hootsuite's Instagram business tools.

2. Panoramiq Multiview

Monitor mentions, comments and tags by adding Panoramiq Multiview to the Hootsuite dashboard. As the name suggests, this Instagram business tool gives you a panoramic view of how people are interacting with your account. Also, it's called multiview for a reason: add multiple accounts to a stream so you can get back to other people faster.

3rd mention

Automate the tracking of mentions of your company, your competitors, and your keywords. This tool is compatible with Instagram, Twitter, Facebook, YouTube, and Pinterest, as well as other web sources such as blogs. That said, you can see where Instagram fits into the bigger picture and where your brand is mentioned the most. And you can sync everything with Hootsuite.

Instagram photo and video editing tools

4. Boomerang

Boomerang is a standalone app from Instagram with built in integration that adds loop effects to photos. The Instagram tool provides an easy way to refresh static photos that can be published in the grid or in stories.

5. Adobe Lightroom

If Instagram's filtering and editing tools have stopped working in Valencia, try Adobe Lightroom CC. The app makes professional photo editing tools easy to use, especially if you've downloaded Lightroom presets.

Adobe LightroomSource: Adobe

6. Snap

Snapseed is a photo editing app from Google that consistently ranks first in the photo categories of the app and Google Play stores. Among the 29 tools and functions, this app offers selective editing options so that you can only optimize parts of a photo that need correction.


More than just a photo and video editing tool, VSCO is a community – with weekly challenges, #VSCO hashtags, VSCO girl memes, and everything. The app is best known for its filters, 10 of which are free when you download the app. Subscribers get access to advanced tools, including filters from Kodak, Fuji, and Agfa, and the latest in video and photo montage tools.

8. Prequel

Prequel's bold filters and special effects keep you updated with the Instagram aesthetic. The latest updates include Palm Shadow effects and Aerochrome filters that will pop your videos and pictures. Both weekly and yearly subscriptions are available.

9. Adobe Premiere Rush

Enhance your mobile video production game with Adobe Premiere Clip. Record high quality videos on mobile devices, edit them with advanced features, add subtitles and post them directly to Instagram. You can also combine videos or export 15-second clips for Instagram Stories with this free app. Numerous templates are also offered.

Are you looking for more Instagram photo editing tools? Here are 8 that you can use to create stunning Instagram collages.

Instagram Stories Tools

10. Canva

Canva can be used for standard posts across social channels, but Instagram story templates are right where they really shine. The library provides access to more than 60,000 free and customizable templates, with new and seasonal updates added frequently. In addition to an Instagram story editor, you can also create Instagram highlight covers.

Are you looking for more Instagram story templates? Find them here.

Instagram hashtag tools

11. Panoramiq

Integrate Panoramiq with Hootsuite to keep track of popular hashtags or branded hashtags. This is a great tool for research and analysis. Compare multiple hashtags so you can use the best ones in your post. You can also track a specific hashtag to find user generated content or contest entries.

12. Display purposes

This web-based tool provides the details on Instagram hashtags. Search for a hashtag to find related tags, demographics on age and gender usage, and a breakdown of languages. You can also see the top posts that used the hashtag.

13. Keyhole

Keyhole's analytics portfolio includes hashtag tracking tools tailored to Instagram campaigns. Are you using a branded hashtag? With Keyhole you can calculate the ROI. Partnership with influencers? You can also measure their impact on your hashtags.

14. ShortStack

One of ShortStack's specialties is helping marketers track hashtags for social contests. Track your hashtag, identify high profile users, and pick winners using random picks.

Instagram bio link tools

15. Shorby

Shorby counts itself as an Instagram link compressor. The paid platform offers Smart Pages that can be provided with videos, GIFs and links to websites or social channels and adapted.

16. Milkshake

Milkshake was founded by Cyan and Collis Ta & # 39; eed, the co-founders of Envato, to help small businesses and sole proprietorships (especially women) benefit from the organic link even if they don't have a website. The free app allows users to customize a lightweight mobile landing page with tippable maps (similar to Stories). Everything can be set up on the platform, from blog posts to YouTube videos to virtual shop windows.

17. Omnilink

Omnilink was created by the official Instagram partner Iconosquare and launched in May of this year. Like Milkshake, it brings your links together, creating a website in the process. However, when it comes to desktop presentations, Omnilink offers a little more optimization. Omnilink analytics can be tracked through a dashboard that can be linked to multiple accounts.

18. Sked link

Sked Link claims to be four times faster than link-in-bio competitors in loading pages. Templates have buttons and shopping galleries and can be color-customized or completely re-encoded. Sked Link also automatically adds UTM parameters and allows you to add your Facebook pixel for better tracking and remarketing.

19. Linktree

Companies like Food Heaven, Golde and Goode, as well as stars like Selena Gomez and Alicia Keys, use Linktree to direct traffic to the destinations of their choice. The platform offers third-party customization, integration, and analysis tools so you can monitor where people click. Linktree has also activated an action feature that subscribers can activate to promote anti-racism.

Linktree Black Lives Matter Anti-Racism

Source: Linktree

Instagram analytics tools

20. Instagram Insights

Creator and business accounts have access to Instagram business tools like Insights. The Insights tab tells you who is following you, when they are most active, and what type of content is most popular. Some dates disappear after 7 to 14 days. Therefore, consider the following tools for more detailed reporting.

21. Hootsuite Analytics

Hootsuite has features that go beyond Instagram's analytics tool. You can dig deeper into historical data from the Hootsuite dashboard and run customizable or historical reports as needed. You can also monitor your account response time and rate Instagram comments based on positive or negative sentiment.

22. Hootsuite Impact

Improve your analytics game with Hootsuite Impact. This results-oriented platform offers graphs, tables and KPI summaries so you can clearly measure the ROI of your Instagram marketing. You can also use integrated benchmarking to compare how your campaigns measure up against the competition. Another benefit is that you can connect to Adobe Analytics and BI tools like Tableau and Microsoft Power BI to measure customer journey.

23. Iconosquare

Iconosquare offers a free verification of your Instagram business account. The audit evaluates your last 30 days of posts, the overall performance of the profile and gives tips on areas that could be improved. In addition to the audit, Iconosquare's fee-based tools include analyzes and planning, but only on Instagram and Facebook.

24. Union Metrics

Many Instagram business tools try to do it all. Union Metrics is all about analytics. Like Hootsuite, it accesses Instagram via the Graph API (a.k.a. the private API that only official partners can use). So you can trust the data you get. The platform isn't free to access, but you can try it out with a free Instagram account review.

Instagram ad tools

25. Ad manager

Ads Manager is a platform shared by Facebook and Instagram for creating and tracking ads. This Instagram business tool gives advertisers access to Facebook's targeting capabilities and the ability to run campaigns on both platforms. After starting a campaign, you can make adjustments, respond to comments, and track performance. Keep track of how much money you are getting for your money in the "Amount Spent" and "Cost Per Result" sections.

Instagram Ads ManagerSource: Instagram

26. Instagram Branded Content Tools

Advertising should be familiar with Instagram's branded content tools. These tools include tags that developers can use to identify branded content, a disclaimer required by Instagram policy and many governments. When a business account is highlighted, they have the option to approve partners and see the reach and engagement of their posts or stories in Insights.

Instagram branded content toolsSource: Instagram

27. Hootsuite Ads

The Hootsuite Enterprise Ad Platform integrates with your Hootsuite dashboard, making it easy to ensure that your paid and organic strategies work together. Collaboration tools are useful for initiatives that are supported by large teams and customer approvals. Insights are available in real time and through automated reporting functions. Members also have access to regular audits and strategic reviews by Hootsuite's social ad experts.

28. AdEspresso

AdEspresso's tools will help you get the most out of your ad budget. The customizable dashboard allows you to focus on the metrics that support your advertising goals. What is special about AdEspresso, however, is that it provides actionable tips for improving campaigns while they are running.

AdEspresso dashboard

Source: AdEspresso

29. Advertisement

Instagram ads are often monitored for reach and conversions. However, it is important not to neglect comments either. This is where Adview comes in. This app allows you to view and respond to comments on Instagram and Facebook ads in one place. Hootsuite users also connect to their dashboard for more unified management.

Instagram tools for influencer campaigns

30. Brand Collabs Manager

Instagram business and creator accounts now have access to Facebook's Brand Collabs Manager. The platform is intended to make it easier for compatible brands and influencers to find and collaborate on campaigns. Brands can look up lists of creators based on their past partners, creators who like their account, and set up audience matching.

31. Fourstarzz

Fourstarzz's influencer recommendation engine has helped brands like BMW, Philips, and Expedia find the right matches for branding campaigns. With a database of more than 750,000 influencers on five social media channels and the ability to search by topic, keyword, handle and 19 filters, the platform makes it easy to find and take the guesswork out of partnerships. The app built into Hootsuite also provides content tips and estimated results.

With a database of 150,000+ influencers, Fourstarzz makes it easy to connect with Instagram personalities who align with your brand values.

32. Trufan

Your superfans are already amateur brand ambassadors. With Trufan, brands can find the influencers and fans who are already in their ranks. Identify highly engaged Instagram (and Twitter) and show your appreciation by returning the engagement or offering rewards and special opportunities.

Trufan influencer engagementSource: Trufan

Manage your Instagram presence along with your other social channels and save time with Hootsuite. Schedule and publish posts, engage audiences, and measure performance from a single dashboard. Try it for free today.

Getting started


Please enter your comment!
Please enter your name here