Changes are all around us and a primary goal in our industry is to find the silver lining in the context of the unknown. This is especially true for smaller companies. You may be looking for the platform and other digital tools to manage and market your business. By focusing on the basics, not only can you stay true to your goals and the reasons for your existence, you can also spend more energy and effort to stay inspired, innovate and grow.

Here are five free tools you should consider to help you achieve your goals:

Create Vimeo

Marketers are turning to alternative ways to stay connected in times of social distance, including videos. However, small business owners and entrepreneurs don't have the tools, time, or budget to create videos in the amount and quality required for competition. With new tools, companies can concentrate on creative insights and communicate meaningfully on a large scale. This alleviates some of the challenges of the modern video format.

With Create VimeoCompanies that are available on the desktop and as an app can create videos in minutes by accessing ready-made, professionally curated video templates that can be customized to their specific needs, as well as millions of photos, videos and royalty-free music. You can also choose to keep rolling up your sleeves by starting over and integrating your own video footage captured by a mobile device. After the video is finished, marketers can automatically customize the content for any of their social channels, including Facebook, Youtube, Instagram, Twitter, and LinkedIn.

Vimeo extends its goal to improve the competitive conditions for video creation through a new campaign: Get the business moving. From now until July 17th Vimeo offers free three-month subscriptions to users who register using the Vimeo Create mobile app. This includes unrestricted access to all video templates, millions of images and videos, custom branding tools, distribution and analysis to promote your business in this challenging time. As part of this launch, Vimeo is also releasing new templates to create and a guide to restore commissioning.


Since its launch in 2012 Canva has found steady growth for consistently implementing a mission that enables the world to design. With Canva, you can create anything from invitations and posters to website ads and landing pages. A great use case for the platform are the slideshow manufacturer's presentations, with which users can now edit slide decks on mobile devices and easily optimize them for smaller screens, embed them in videos, social posts and other visual elements and share them live Content can transfer URLs.

As of 2019, Canva was valued at $ 3.2 billion and has over 20 million users, including over 80 percent of Fortune 500 companies in 190 countries. Overall, the community is responsible for more than 1 million presentations per week and has shown no signs of growth during COVID-19. In response to the pandemic, Canva released a feature that allows users to access a library of easy-to-edit zoom background templates. This way, people can have a little bit of fun on the table when they can't sit in a conference room with their colleagues, coupled with a hint of personalization, so users can either use designer-made backgrounds or their own designs.

Separately with the start of Facebook "shops" Canva introduced a free collection of streamlined design templates and a range of resources designed to help small businesses in a variety of industries, including retail and restaurants, which are particularly hard hit. Finally, FedEx and Cava announced a partnership focused on a digital design-to-print marketplace where companies struggle to produce the professionally printed materials required to return to the store


Unsplash entered as in 2013 Tumblr Blog and has since become one of the leading stock photo libraries. Currently, over 10 billion unsplash images are displayed each month, with an average single photo on the website receiving more views than the front page of the New York Times. You also have more image downloads per month than Shutterstock, Getty Images, and Adobe Stock combined and more contributors than Wikipedia.

To participate, you can simply upload an image to the website. Artificial intelligence analyzes the image, adds keywords and then advertises it in unsplash feeds and under relevant search queries. It is particularly unique that the range does not require large amounts of hyper-targeting for personal data. The utility and the message of the photo make them accessible to the right audience. Unsplash is not limited to a geographic region where principles of diversity, inspiration, connection and sharing can dominate the community instead of strict copyright and legal bureaucracy.

Beyond PowerPoints and business plans, images are increasingly used to tell stories in today's world when, fortunately or unfortunately, we rely on the screen to understand human stories during this global pandemic. With this in mind, Unsplash recently used its platform and distribution services to build a United Nations Coronavirus response library that served as a visual public service announcement system for the cause.

For more information on Unsplash, see this summary of a meeting with CEO Mikael CEO that took place during #SMWONE.

HubSpot CRM

Customer relationship management is essential for any business, but solutions are not a one-size-fits-all solution, and finding the right mix for your marketing stack can be daunting. If you’re not sure where to start, or if you’re a smaller company with limited resources, HubSpot CRM is a solid competitor for its intuitive user interface, flexibility, and rich features to meet a variety of requirements related to email tracking and notification, tracking, and meeting of potential customers.

HubSpot's free CRM features include, in particular, an integrated activity stream with notifications that include a real-time email metric, including immediately after opening a lead email, clicking a link, or downloading an important document Open rates and click-through rates are transmitted, tariffs, a library of email templates developed for every step of your customer's journey, as well as the ability to create your own templates and up to 1 million contact and company records using your email Save email addresses, your inbox or your form submissions.

As the company grows, there is a need to organize important information, and a CRM is an essential tool for making both long-term strategies and spontaneous decisions – a balance that marketers are dealing with more than ever.


Information overload is not a new concept, but we are still plagued by its effects. We are not sure which sources to trust and do not have the time to find the information we need from a variety of sources.

Feedly is an app designed to share information and connect marketers with the topics they love most, without hassle and headache. Across Twitter feeds, research journals, business and technology publications, YouTube channels, leading newspapers or niche publications, the app uses AI to organize information so you can skim by subject and extract the headings you need to build your career to advance by simply following the latest instructions or developing a new skill or area of ​​expertise.

In the field of education, important platforms have increased in recent months to offer courses and resources tailored to what is going on in the world, including LinkedIn, Facebook, Reddit, and Snapchat. These cover top-of-mind topics such as productivity and mindfulness as well as ways to increase your advertising measures.

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