Ready to separate fact from fiction for you Instagram algorithm?
In a series of Instagram stories from the @ Creator Instagram guided viewers through the most common questions about the algorithm.
Here are the answers we've all been waiting for:
Fact 1: All account types (personal / business / creator) are treated the same
Do you want to switch to one Business profile, but worried that it might affect your engagement?
Do not be! Instagram has confirmed that all account types are treated equally with the algorithm.
In fact, it all depends on the individual user. If they keep engaging with your content on a regular basis, the chances are good that you will rank higher on their Instagram feed.
You can also do this with an Instagram Business account Publish your posts automatically on Instagram with Later – no late night logins required!
This saves you a lot of time – and ensures that you always have a post ready to go live in your feed.
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Fact 2: All comment lengths count as engagement
One of the longest running myths about the Instagram algorithm is that comments less than 3 words long don't get counted.
The reality? All comments will be considered, even if they only contain an emoji or two.
Comments are an important indicator of Instagram algorithm engagement. With this in mind, it's a good idea to respond to your comments regularly.
Not only does this keep the conversations active in your posts, it also shows your audience that you are listening. This can be great for promoting future interactions.
TIP: Having trouble keeping track of all of your comments? With Later conversations In the inbox, you can view all of your latest Instagram comments in a feed on your desktop computer, so you'll never miss an Instagram comment on an organic post again – even if it's an older post!
Want to learn more about the elusive algorithm? Find out How the Instagram algorithm will work in 2021 in this blog post.
Fact 3: The first 30 minutes after posting does not determine your ranking
This has been a big rumor over the past few years that finally got Instagram to bed.
That's right, posts are not prioritized by the algorithm just because they get more engagement in the first 30 minutes.
The algorithm continues to make your content available to the users who regularly look at your content. This means that even after the first 30 minutes of posting, they can still gain in importance.
However, it's still a good idea to share your posts when your audience is at their busiest.
Schedule your Instagram posts Optimized times are a great way to reach your audience when they are most likely to comment and like your content – rather than when they are half asleep or more focused on a busy workload.
It can be difficult to know exactly when your audience is most active. This often depends on a brand's demographics, location, and specialty.
With Later Best time to post featureyou can automatically calculate your 7 top posting times based on your top performing posts over the past month.
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Fact 4: Photos and videos are treated the same
Instagram put a big rumor to bed in its recent Q&A and confirmed that the algorithm has no bias between photo and video content.
In essence, the Instagram algorithm prioritizes the type of content that a user is most concerned with. So if he spends more time on videos regularly, he'll likely see more video content on his feed.
This is interesting for brands because video content is automatically given a longer viewing period due to its extended format.
Video also gets 4X more real estate on that Explore Instagram Side, which is a huge asset when it comes to gaining more engagement indicators.
TIP: New Instagram features like Reels benefit from an extra boost in exposure to encourage adoption. With this in mind, it's a good idea to take advantage of new features early on.
In addition, Instagram roles are now recognizable in the main navigation bar. This is a big change to the app and an essential step in getting users to browse and share roles more often.
Fact # 5: Fake interactions don't count
Thanks to Instagram's machine learning algorithm, fake interactions (e.g. the use of bots or comment pods) are always identified and classified as such.
In their recent Instagram Stories Q&A, Instagram shared that the best way to build sustainable engagement is by being authentic and transparent on the platform.
In summary? Trying to defraud the system won't work, no matter how complex your scheme is.
If you really want to Improve your algorithm ranking in 2021The most important thing is to consistently and regularly engage with your audience.
The best way to do this? Plan and plan your posts in advance Later!
Building a real relationship with your followers is the most powerful way to "hack" the algorithm.
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Jillian is a content marketer at Later in the UK. She is a lover of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @ jillwrren.