Blogs are everywhere. Celebrities have them, businesses need them, and pretty much anyone with an opinion can start one. With so many blogs everywhere, why are some more successful than others, and how can you start one that is more likely to succeed?
Ultimately, the main reason there are so many websites and blogs on the internet today is simply because it's so cheap and easy to get started. You don't even need to have any technical or design skills anymore as most site builders offer simplified drag and drop editors.
A perfect example of this is the millions of users who went through the process Create a blog on Wix. In fact, they even have an ad campaign where celebrities create their own websites in seconds – it's that simple.
Even if it's extremely quick and easy to create your own blog, does that mean you should? Nothing in life worth doing is easy, and so is building a successful website or blog.
To stand out from the crowd and create a website of real value, you need to plan the launch of your website in advance and determine how you will continue to grow it over time. And that's exactly what we're going to cover today.
1 – Know why you blog in the first place
What's the point of starting a blog if you don't have a reason to? Well, that's why you need to think about it first and consider the various options available.
Of the many different reasons to start a blog, here are some of the most common reasons:
- Inspire your audience and share your story
- Improve your writing skills and become more tech-savvy
- It's a fun and exciting new skill to learn
- Build a website and brand for your company
- Generate income through content, traffic and ads
- Meet new people and become a voice online
- And many more…
As you can see, when it comes to blogging, you don't need to have a reason to get started, just get started.
The clearer your idea and message for your website, the more likely it is that you will succeed with it. Also, try to stay as niche-focused as possible, as this will help with content creation and targeting – which we will talk about next.
2- Decide who your target audience is
So you have an idea for your website. What now? Ideally, you want to promote it and bring new visitors to your website.
Before we do any of this, you need to know who your target audience is, where to find them, and how to use your website.
This is important because there are already a billion different websites on the Internet that are already talking about a million of the same things. So why should your website be any different?
In both this point and the previous one, consider why you are building a website, who it is for, and why it is better than what is currently available.
And if you think your new shiny little blog has no potential or chance of success, just take one Check out this story about a woman who created a coupon blog that turned into a multi-million dollar success story!
3 – Go live with your social media accounts
When you think of social media, you might think that this is something you want to set up after your blog goes live. Actually, it's best to start it up before going live.
There are several reasons for this, but the first is that you can secure a nice range of names on each of the social platforms. Getting the same name as your domain name is best, but it is often difficult to achieve.
When creating your social profiles, make sure they are all branded in the same colors and language so that they look the same across everyone. You will also want to link back to your website from your social profiles. This will help people find your site.
Once your website is online, it is important to share all of your blog content on all major social networking platforms. You can also create a Facebook fan page along with accounts on LinkedIn, Twitter, and Instagram.
4 – Launch your site with live articles
Another important thing to consider before going live with your website is to make sure you have some live articles that others can read as well.
Lots of people will go live with their blog and share it with everyone and only have one article on the website. Getting your website live is very exciting, but when it's only for an article there isn't much else to do.
With that in mind, try to get at least three to five articles published on your website. Also, don't forget to add some nice graphics to each article, as well as point out other reliable references or sources that you talk about.
5 – Learn the Basics of SEO and Social Media Marketing
After your website is online, you want to focus more time and effort on the contact and promotion process. This can best be achieved by using SEO to rank in search results and social media marketing.
Finally, Google will index your website in search results for free. However, you need lots of backlinks from other websites and quality content to compete with other websites.
For this reason and more, social media marketing is often the first choice for new bloggers and website owners. Since most of us already have friends and a following online, it is much easier to share new blog content with friends than it is to rank on Google.
If you want to learn more about the many different ways you can bring new audiences to your blog, check out these 8 recommendations from Forbes.
So, starting your blog in the right direction from day one
No matter what type of blogger you are, it's important to make your blog as fun, informative, visually engaging, and useful as possible. With a billion other blogs battling for attention, you have to do something special to attract your audience.
The best way to do this is to make sure you read through all of the questions and data points listed above.
The more you know about your website, its target audience and reason, the more likely it is that you will lay a foundation for success.
The most important thing for you today is to plan everything and set it in motion. Blogging is a lot of fun, but it can also be slow at times It's best to get started right away against later.