With hundreds of millions of live blogs online, getting out of the noise and finding yourself in a sea of seemingly overwhelming competition takes both work and expertise. If you want your blog to get the awareness your website needs to grow, be it in person or for an online business, you need to invest in that growth.
This is an investment in time, and in some cases money, to help your website get to the top of Google's organic search rankings. In short, this is an investment in SEO. SEO is a broad topic with far too much relevant information to be covered in just one article. Below are five ways to increase website traffic using SEO best practices.
Do your keyword research
Whether you are blogging to get the word out, or if it is part of your online business content strategy to get people to visit your website, read your content, or read your products and services They need to be able to find you when they search for relevant keywords. If you want to find out what customers or readers are looking for in your niche, you need an analytics tool to view the data.
The gold standard is by far Ahrefs.
With Ahref, not only can you find out what keywords are being searched for in your niche, but also how competitive the different keywords you want to rank are. Online competition is fierce, and large, pocket-sized companies invest a lot of money to make sure their website ranks high on the most competitive keywords.
As a smaller, newer company, you can try writing and reviewing less competitive companies. Tools like Ahrefs can help you narrow down your keywords. However, Ahrefs is quite expensive by comparison, especially given the free options, but it's definitely what the pros use. One workaround that a lot of new website owners and bloggers are using is to buy Ahrefs for the first month to do a lot of keyword research and then work on it.
Get links from authoritative websites
SEO is by and large a double process: content writing and link building. The SERPs are a huge test of popularity in many ways. In addition to your keyword game, Google also determines where to place your website or page in these leaderboards based on how many other quality pages you have linked to (i.e., they are a good source of information or a worthwhile service). The more of these backlinks you have to your website and content, the more likely it is that others will find these links and follow them, the more credibility you will have in the eyes of Google.
Building backlinks is a time-consuming process that has both a money and an opportunity cost. There is also a competency factor as the reach required to build relationships with websites that are willing to either post content pointing to your website or to include something called "paid links" is a unique process in itself. Many new and growing blogs see great success in outsourcing this process to a reputable link building company with a proven record building high quality backlinks that increase traffic.
Keyword Optimize your meta tags
Many people make the mistake of assuming that keyword optimization is all about what goes into the text of your blog article. Not so. There are a handful of other key components that are important to both Google and potential readers if you want your organic traffic to really flow. These are yours Meta tags and they are important.
In particular, these are your title, your meta description and your image description. As well as reflecting the type of content, the title of your blog article should also include the keyword that you want to rank for. This could be a single keyword, but most likely it is a short or maybe even long keyword that appears throughout the article itself. Content with a keyword optimized title conveys relevance and both Google and readers like relevance.
Your meta description is the short blurb (~ 160 characters including spaces) that essentially explains the page to potential readers when they read the SERPs. The meta description has no influence on your ranking, but it does influence the number of clicks. And finally, your image description is another important meta information for keyword optimization. Quite often, people find pages using Google's image search. If the image of your page shows up in the first few rows of results, it is more likely that they will be clicked and followed.
Don't forget YouTube
If you're a serious blogger or even an online business owner, you might consider a foray into YouTube as a means of promoting one another. Whether you are or already have a branded channel with multiple or more videos, there are ways you can use YouTube to take advantage of the web second largest video search engine. Many bloggers use YouTube to access their website (which Google doesn't reward you for). You can also use SEO tactics to ensure that your videos are found and recommended by the YouTube algorithm.
Your metadata is especially important to YouTube, even more important than your website. You want to reduce the amount of work the YouTube algorithm has to do to analyze your video content and determine what it is, where to go, and whether to recommend it. This includes target keywords in your title, video description, and the mention of your keyword in your video.
In order to bring your blog beyond the startup phase into the growth and scaling phase, you need to proceed methodically and systematically. While miracles do happen and there are other ways to get attention and eyes and ears to your content, SEO is without a doubt the best, most reliable, and sustainable long-term effort you can make to increase traffic to your website.
To get the highest possible results while staying one step ahead of the competition, consider the above SEO best practices when creating content and new backlink strategies for your website. By doing this, you will greatly increase the chances of your small blog becoming a huge success.
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