Do you collect customer feedback on Instagram? If not, you should be!

By collecting customer feedback, you can create a more engaging community, increase brand loyalty and, perhaps most importantly, learn what your customers actually want.

The first step? Listen.

In this blog post, you'll learn how to collect customer feedback on Instagram, put audience insights into action, and expand your community:


  1. Why collecting customer feedback on Instagram is important
  2. Tip 1: Use Instagram Stories Tools
  3. Tip 2: ask questions in your captions
  4. Tip 3: Promote and monitor user-generated content
  5. Tip 4: Create engaging video content
  6. Tip 5: partners with influencers

Why collecting customer feedback on Instagram is important

Gathering customer feedback is one of the best ways to understand and develop a stronger sense of your audience Community on Instagram.

And according to a Facebook study 66% of people See Instagram as a platform for connecting with brands.

With that in mind, listening and interacting with your community can help you differentiate yourself from other brands on Instagram (in a good way!).

Your audience wants to feel like they are talking to each other instead of just being spoken to.

Encouraging and responding to comments, questions, and even confirming feedback can be a great way to show that you are actively listening, which increases brand loyalty and trust.

And when you collect feedback, you can use it to influence your content strategy.

Brands like KLUR, Gold, and Clare Everyone is actively involved in their community and uses different strategies to collect valuable feedback.

Customer feedback on IG


Businesses and influencers can use Instagram as a tool to test interest in new products or services and see what your audience loves and what they could do without.

The great thing? This valuable feedback is free and right at your fingertips! All you have to do is find the best way to use it for your business.

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How to collect customer feedback on Instagram Tip 1: Use Instagram Stories Tools

With so many interactive stickers to choose from, Instagram Stories are a great way to collect customer feedback. Here is a brief overview:

# 1: question sticker

The Question sticker gives you the opportunity to ask direct questions and collect feedback from your community.

Wellness brand, flower They received feedback from their community and asked them what ingredients they need for a toner.

The overwhelming response showed the interest of their community in a new product – especially a toner – and the frequently mentioned ingredients helped in the development of flower.

You can also use the question sticker to encourage your community to ask you questions. Answer every question privately in your direct messages or turn it into public Q + A content.

Instagram community

flower Questions from the question sticker are often answered on Instagram Stories. This contributes to the humanization of the brand and confirms the customer feedback in an appealing way.

TIP: Use frequently asked questions to create a fun FAQ post or video for your brand!

# 2: Survey stickers

With the Survey stickersyou can easily, quickly, and responsibly collect feedback from your audience. Like surveys of your customers Clare gives you an insight into the products your audience is interested in, enthusiastic or preferred.

Use survey feedback to create future posts. For example, Clare could create more content that contains houses with different shades of pink.

Why do we love the survey sticker? With a tap of the finger, your audience can choose the preferred option in a few seconds and give you the feedback immediately – no writing required!

TIP: Avoid "yes" or "no" questions if the answers are mostly negative. Instead of "Do you like our newest color?" Products – "Choose your favorite color".

# 3: Quiz stickers

You can use the … Quiz stickers to get valuable feedback about your audience by using it as a mini survey.

When Later announced our youngest Unsplash integrationWe used the quiz sticker to see if our audience could see the photo in stock.

Instagram community

The answers gave our team an insight into our community's stock photo knowledge. With this feedback, we can create social media and blog post content around the topic.

Similar to the question sticker, brands can also use the quiz sticker to ask their target group about future products.

A pizza company could examine their community's favorite toppings and use the feedback to develop a new recipe. Pineapple and red onions?

TIP: You have the option to include 4 options for your quiz answers – use all of them! You get additional insights instead of just using two options.

# 4: Slider sticker

The slider sticker is another quick tool for collecting feedback from your community and can be customized using emojis.

Sade Baron, includes emoji slider stickers when asked questions about ingredients in their products.

You can use a sliding scale to measure how much your community loves a product, and you can use the feedback to build products in the future.

This way you can easily learn more about your audience. You can change the emojis as you like. Have fun with it!

# 5: DM Me sticker

With the Instagram DM Me sticker, you can collect feedback and build a closer relationship with your audience.

Make sure you can manage a flow of messages in your direct messages and use this sticker to have one-on-one conversations with your community. Write down the feedback you receive to inform you about your future content strategy.

TIP: Ask questions that trigger a conversation, or use a strong call-to-action (CTA) that encourages your audience to send you a message.

Learn from design to strategy how to grow your Instagram Stories business with our free 1 hour lesson Instagram stories for business workshop!

How to collect customer feedback on Instagram Tip 2: Ask questions in your captions

Write a good caption is not an easy task, but it is one of the best ways to encourage your audience’s feedback.

Asking questions in your captions is a great way to spark discussions and gather customer feedback – it's a win-win situation!

One way to do this seamlessly is to ask your customers what their favorite product looks like CALPAK.

The result? Valuable feedback to help you inform your content (and product) strategy during the summer months.

You can also gain insight into your next product. Kombucha company (and later customer!) Brew Dr. encouraged their community to tell them what flavor they would prefer next, and received over 200 comments.

Your audience will feel involved in the decision-making process and their feedback will tell you which product they will absolutely love.

Collecting feedback is particularly important in times of crisis. At the beginning of the COVID 19 quarantine, brands had to adjust their content calendar strategies. What should they share?

Wellness brand Gold went the straight path: they asked.

Everyday questions like these can humanize your brand, strengthen your community and create an online space where people feel comfortable when they share their thoughts.

Another way to collect feedback is to create one Instagram carousel postand ask your audience to choose the preferred option in the headline of the post.

Clé Hunnigan, co-founder of The wind collective, used this strategy by asking his community to vote on their preferred preset editing.

In this way, users can deal with your content with little effort and gain valuable insight into what appeals to them the most.

Moral of history? Asking questions to your customers is a great way to check what they like and to collect feedback for future content (or products).

TIP: Do not write subtitles during operation. Take your time, design it carefully and plan your content – it will help you to be more productive in the long run!

How to collect customer feedback on Instagram Tip 3: Encourage and monitor user-generated content

User generated content (UGC) can be used to create a visually appealing Instagram feed, and it can also be a great way to gather feedback on your brand.

With a brand hashtagYou get insight into your community and see the content they create about your brand. Most importantly, you can see the most popular products that people use.

A quick scroll Coco childThe brand hashtag shows thousands of results – but you can quickly determine which products are causing the most stir in your community

Monitoring your UGC gives you a good insight into the best instagram-capable products and can also monitor what people say organically in the captions and comments.

Encouraging your audience to use your brand hashtag creates a stronger sense of community, others can discover your brand and collect feedback about what they love (or don't love) without having to ask.

You can also use UGC ratings for your brand to get more feedback.

When Black girl sunscreen A customer’s photo and caption were republished. Other users also shared how much they loved the product.

Using UGC in your posts creates trust. By highlighting a customer's positive feedback, you can encourage others to share their own feedback organically and get potential customers to buy your product.

Are you wondering how you can monitor and procure UGC for your social media strategy? Find and share UGC content using hashtags, tags, and mentions – directly from later!

How to collect customer feedback on Instagram Tip 4: Create engaging video content

Create engaging video content such as IGTV series, helps humanize your brand and verbally encourage participation and feedback in the comments.

Jakiya Brown Thiaw, founder and CMO of The TravellingFro brands LLC has a series called "Free Smoke Friday" in which it shares actionable tips and brand strategies for entrepreneurs.

Create community on Instagram

Jakiya often asks her audience to share their feedback, tell them which tip was the most popular, which was the most helpful, or if they have any questions.

The result? Consistent views, a committed community, valuable feedback to inform you about your content strategy and another tool to sell your services.

TIP: Video content should always aim to be educational, entertaining, or both. It will pique people's interest and link your brand to video content they can look forward to.

How to collect customer feedback on Instagram Tip 5: Work with influencers

By partnering with influencers on Instagram, your brand can not only be introduced to new target groups and traffic to your website can be increased. It is also an opportunity to collect valuable feedback from potential customers.

You can Partner with an influencer to talk about your product in a feed post and review the comments to see what the community has to say.

Sandals resorts, Partner of traveling engineer and photographer Brian aka @whereintheworldisB to promote their experience of accommodation over the water.

View this post on Instagram

⠀ ⠀ Gone are the days when you had to fly halfway around the world to enjoy such a view from such a tub! @sandalsresorts brought the experience of accommodation over the water to the Caribbean. with the first in beautiful Jamaica! ⠀⠀⠀ ⠀ After being in Bora Bora (BB) and the Maldives (TM) and treating myself to their overwater accommodations, I can give you reasons why @sandalsresorts is a wonderful choice for your first overwater accommodation experience . Since there is a lot, I will tell the remaining reasons in a later post! ⠀⠀⠀ ⠀ ⠀⠀⠀ ⠀ All-Inclusive: ⠀⠀⠀ ⠀ You can have a drink in your hand at any time and treat yourself to as much quality cuisine as you like in @sandalsresorts. You'll find it hard to find this at a high-end resort in BB or TM. Chances are that your breakfast is included, but that's it. The rest is up to you in addition to your stay. Ter ⠀ ⠀⠀⠀ ⠀ Bulter Service: ⠀⠀⠀ ⠀ Sandals offers excellent butler service for every need. You will receive a personal cell phone with your butler's number that you can use to contact him whenever you need something. And if you need help unpacking your luggage, they can offer it too! The best thing is that they all have a little Jamaican taste. You will definitely not feel like you are in England. BMW ⠀ ⠀⠀⠀ ⠀ Luxury BMW airport transport: ⠀⠀⠀ ⠀ After landing in Montego Bay, you can relax in the Sandals arrival lounge until your transport is complete. You will then be escorted to your luxury BMW vehicle, where you will experience a few surprises while driving comfortably and in style. Ix ⠀ ⠀⠀⠀ ⠀ Proximity to the airport: ⠀⠀⠀ ⠀ You are only about 10 minutes by car from Montego Bay airport. You'll have access to amenities as soon as you arrive and long after you've checked out, so you can maximize your time and stay and still catch this flight! ⠀⠀⠀ ⠀ Who do you want to be here with? Mark them or tag yourself, that's fine too! Or if you just missed my posts and want to write a line to say hello, you can do that too! (Montego Bay, Jamaica) S ⠀ #SandalsRoyalCaribbean #SandalsResorts #Sponsored

Posted by BRIAN (@whereintheworldisb) on January 22, 2020 at 5:46 am PST

By partnering with an influencer who is your target customer, the partnership becomes more authentic because they can speak effectively to their community.

By reviewing the comments, Sandals Resorts can collect feedback that goes beyond their Instagram channel, providing valuable insights to learn from.

Would travelers like to review your resort now? Are you tagging your friends to put them on your radar?

By listening to your viewers, collecting their feedback, and making changes based on what they say, you can effectively show that you care about their opinions.

And if both ears are open, the insights you learn can strengthen your content strategy and help your community grow.

Manage and plan your Instagram posts (for free!) And save time with ours Instagram scheduler!

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Written by

Monique Thomas

Monique is a content writer at Later and is happy to help brands define their language and content strategy. She usually sips Matcha or adds another book to her ever-growing TBR list. Say hello on Instagram – @mo_thom


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