Reading time: 4th min
You have just started an aspiring startup that is prepared and ready to bloom. Congratulations! Now all you have to do is get your customers' attention.
Most companies spend an arm and a leg on expensive advertising budgets, often with very little to show. Thankfully, it's not that hard to spot your startup without breaking the bank. In today's digital climate, there are ways to make an impact without draining your resources (but no one says it will be a minor effort).
Here are five tips that can save you money and get your product into the hands and hearts of your customers!
# 1 Take advantage of social media and your online presence
To run a successful startup in 2020, you need a website. Your web presence is your digital storefront, and given the current era, most people will find you online. This means you have to meet them where they are!
The best part, however, is that content creation is free. If you have the bandwidth, you can cast organic content on platforms like the following:
- Your own blog
To this end, here are just a few reasons why your startup should be active on all major platforms:
- Sell your product – You have created a fantastic website but you may not be getting enough visits. In this case, you should allow your customers to shop directly on your social media pages.
- Have a conversation – Answer your customers' questions and reviews right on your page for the rest of the world to see. The more you get involved (and the more you focus on your good reviews), the more likely your leads will trust you.
- Drive contents – Share spectacular photos of your product but also mix them up a bit by posting attention grabbing content accessible to your consumers. Whether you are offering a service or selling products, create a narrative that will make them the hero on the journey. Make them buy because your product / service can make a difference in their lives.
- Advertising on social – We know this is about getting noticed on a budget. Not only is social media advertising cheaper than traditional media, but it also allows for effective targeting and a variety of analytics, and you can get into conversation with your consumers directly.
# 2 Use existing platforms
Wouldn't it be great if the influential people on the internet could give you a glowing look back at your startup? Of course it would!
While influencer marketing seems intimidating (not to mention the cost), especially for a new startup, the reality is that there are plenty of niche micro-influencers out there that will suit your target audience. These days, marketers ditch vanity metrics. The new flagship value measurement? Engagement.
Additionally, aspiring influencers often trade a mention for free products or services. Find a group of influencers with the right audience, then determine the most cost-effective initiative to use their voice.
# 3 giving
Who doesn't love a gift? Chances are, you've snapped up a free company shirt or hat in your life.
Also, chances are you already have heaps of loot lying around for employees. Why not use this equipment? Set aside a small portion of your budget to offer some promotional items for free.
Branded goods attract new customers and reward existing ones. Use a giveaway to attract your customers and help them get the word out!
Below are some branded items you might want to give away:
- Carrier bags
- Face masks / bandanas (this is particularly relevant right now)
Quick quiz: What does a marketer call a promotional offer that increases brand awareness and increases sales? A gift that always gives.
# 4 recommendations
These loyal customers who represent your equipment can help in several ways. Take advantage of your existing clientele by letting them recommend them to their friends. Word of mouth is effective marketing; People are far more likely to trust a product that their friends or family vouch for.
Your users will also be happy to recommend their friends if they are motivated with a free product, a discount on their next purchase, or a rewards program with cashback.
Ultimately, a referral program will generate natural enthusiasm and get more people to talk about your startup. Consider using referral software to increase your startup's reach!
# 5 A great community
Your startup has to exist somewhere, doesn't it? Regardless of whether it is anchored in a physical location or whether it is an online collective floating in cyberspace, there is always the opportunity to promote the community.
For example, let's say your startup is a floristry business that sells out of the store and is online. Hold a bouquet arrangement course in your city to introduce your startup to the people in your area! Starting locally is one of the fastest ways to build a following (and customer loyalty because they can actually connect with you).
As your business grows, encourage your customers to republish your content, open new lines of communication on different channels, and do whatever it takes to create an interactive platform. A booming community – built around a brand – is a free advertising center.
A personal touch
One final point: you created this startup. While these strategies will help you get noticed without costing a fortune, keep in mind that a personal story can often be the most effective selling point. Customers react to transparency today.
As you are trying to influence change and make people's lives better, share your story. Share your ethos. Share your message (email is a fantastic way to do this) and then invite them on the trip.
When you look back, you might be surprised to see a loyal group of brand ambassadors behind you.