There's a new cool kid on the block called the Instagram DM Me sticker.

The latest sticker version of Instagram is a new way to connect with your community, have important conversations in direct messages, share important information and collect feedback.

And with the ability to manage DMs from your desktopIt's easier than ever to keep track of your answers!

Here is a step-by-step guide and 5 strategic tips for using the Instagram DM Me sticker for your company:

Instagram DM Me sticker


  1. What is the Instagram DM Me sticker?
  2. How to use Instagram's DM Me sticker
  3. 5 ways to use the Instagram DM Me sticker for business
  4. How to manage your Instagram DMs

What is the Instagram DM Me sticker?

Last year, 500 million people actively used Instagram Storiesand it shows no signs of slowing down.

Since launching in 2016, Instagram has launched various story stickers – you can Survey, create quiz, Ask askand more – all with the goal of having more interactive experiences on Instagram stories.

No matter whether you want to get feedback from your community, test their knowledge of your products or just have fun and want to increase engagement, there is a suitable Instagram Stories sticker!

IG Story sticker examples


With the new Instagram DM Me sticker, you can encourage your community to send you a direct message and have a meaningful (and private) conversation.

From brands looking for product feedback to developers looking to learn from their follower community, the DM Me sticker is a valuable resource.

Check how @blume use the DM Me sticker in her posts:

IG DM ME sticker - flower example

Whether you're a brand, company, or influencer, it's time to test the DM Me sticker in your next Instagram Stories post!

Would you like to delve into the details of your business growth with Instagram Stories? Check out our free 1 hour Instagram stories for business workshop!

How to use Instagram's DM Me sticker

After uploading a photo or video to your website Instagram Stories camera, Tap the sticker button. The label tray appears.

Simply select the DM Me option (note: you may have to scroll down to find it – there are so many interactive stickers now!).

IG DM ME sticker - use

Next you have the option to enter something. This can be a question or a strong call to action (CTA).

Instagram also offers prompts. If you tap on the cubes, you can choose from:

  • let us write
  • Need to talk?
  • How's it going?
  • make me laugh
  • Send memes

TIP: You can change the color of the DM Me sticker by tapping the color wheel at the top of the screen!

IG DM ME sticker - use

You can also choose not to use the label text and simply display the DM Me label.

Instead, write your question or your CTA using Instagram's text tool as you would for other Instagram Stories posts (or Customize your own). This way you can play with the font, color and design of your text and make it more brand-related.

IG DM ME Sticker - Example of custom text

When you're done, share your story and wait for the direct messages to arrive.

Here are some quick tips for your first DM Me sticker contribution:

  • Ask questions that trigger a conversation
  • Use a CTA that will trick your audience into sending you a message
  • Draw attention to the sticker – this can be done by playing with color, text, arrows or emojis
  • Monitor your DMs so you don't miss out on engaging with your community

5 ways to use the Instagram DM Me sticker for business

Are you ready to share your first post with the Instagram DM Me sticker?

It can be used by companies, brands, freelancers, developers and influencers to inform their strategy, exchange important information, make contacts and expand their online community.

It's a creative new option to have one-on-one conversations with current and potential customers.

Here are our top five ways to use the DM Me sticker in your next post:

Tip 1: Create Event Buzz with the Instagram DM Me sticker

Do you have an upcoming event? Use the Instagram DM Me sticker to cause a stir, answer questions, and repeat important details like time or price.

For example, a yoga studio hosting a virtual wellness conversation could use the Instagram DM Me sticker to encourage potential participants to ask questions about it.

IG DM ME sticker - yoga example

Make a note of the conversations you have about the DM Me sticker and use the frequently asked questions to inform your content strategy.

You may need to clarify the schedule of events in your feed posts, highlight the speakers in your stories, or share the valuable takeaways that attendees receive in one Instagram Live.

From here, it's easier to figure out and plan what content you need to share in your Instagram feed or stories to support your event. And all of this can be done for free with Later!

Plan, plan and automatically with later on Instagram – Join Now!

Tip 2: Personalize product recommendations with the Instagram DM Me sticker

Establish trust and position your company as an expert by offering personalized product recommendations in your direct messages.

A study from Segment found 49% of customers bought an item based on a brand's personalized recommendation – especially an item they didn't want to buy at all!

Admit it, we all like to feel a little special, and personalized recommendations do just that – keyword Marvin Gayes "You Are That Special One".

For example, a beauty brand could use the Instagram DM Me sticker to share their face mask product range and answer questions about each product.

IG DM ME sticker - mask example

A bookstore could offer personalized book recommendations for those looking for their next reading.

IG DM ME sticker - bookstore example

Think of this as a virtual experience in business with a sales rep that takes place in your direct messages. What do you do when you visit a physical store? You can pick up a product, read the description and ask an employee for their opinion. Or you come in and ask for help immediately.

With the Instagram DM Me sticker you can personalize product recommendations and turn your community into active buyers and ambassadors.

Tip 3: Humanize your brand with the Instagram DM Me sticker

Goodbye faceless business; Hello personality!

Customers want human-like interactions with brands on social media – 57% say human communication would increase their brand loyalty. The Instagram DM Me sticker offers a new way to humanize your company and introduce your community to people and processes behind the scenes.

A cafe could use the Instagram DM Me sticker to encourage its audience to ask how it relates its ingredients.

IG DM ME Sticker - Coffee Shop Example 1

The cafe could also use the sticker to start a conversation with someone on their team. By adding a face to your business, you can humanize the experience of your followers.

IG DM ME Sticker - Coffee Shop Example 2

The conversation doesn't have to take hours, but it does give you the opportunity to showcase your brand's personality, and eliminates any doubt that you're speaking to a support bot.

TIP: You can also review and monitor the conversations that come in through the Instagram DM Me sticker, and reuse the questions or comments for future FAQs or behind-the-scenes content.

Tip 4: Collect customer feedback with the Instagram DM Me sticker

What does your audience love about your company? You can easily collect this information with the Instagram DM Me sticker.

For example, a life coach might ask his or her community how they feel. A fashion brand might ask what products people currently love. A personal trainer could ask his community what content they are looking for.

IG DM ME sticker - Life Coach example

Collect the feedback and use it to inform your content strategy and products for the future.

Could you make more posts related to mental health and affirmations? Could you bring out another collaboration t-shirt? Could you adapt one of your services to the growing needs of your community?

Now your audience can get answers to all the questions you have about your next business move!

Tip 5: Use the Instagram DM Me sticker to share links

If you don't have 10,000 followers but want to share an important link, you can share it directly with the Instagram DM Me sticker.

Has a new position opened in your company? Encourage your audience to inform you about the job description and application page.

IG DM ME sticker - example for open position

You can also create a link to a new blog post, webinar, or your latest eBook – anything you want to increase traffic for.

The advantage of sharing in direct messages is that you can have a conversation so that it appears less “salable” and offers added value and context.

How to manage your Instagram DMs

If you use the Instagram DM Me sticker, you can expect direct messages to get into your inbox. Do not be afraid – we have tips for Manage your Instagram DMs effectively.

And even better – Instagram recently launched the option to do so Send Instagram DMs from your desktopSo you can react to customers directly on your computer. Hallelujah! instagram dms desktop

By responding to DMs on your desktop, you can more easily manage all conversations you have and track customer questions so you can track them.

TIP: Messages in your DMs are displayed on one of two tabs: Primary or general. There is a third unofficial tab called "Message Requests". These are direct messages from accounts that you are not following. Remember to check your message requests regularly so you don't miss anything!

Are you planning to use the new Instagram DM Me sticker? Let us know in the comments how to integrate it into your content strategy.

Plan and schedule your Instagram stories to grow your business with ours Instagram Stories Scheduler!

Written by

Monique Thomas

Monique is a content writer at Later and is happy to help brands define their language and content strategy. She usually sips Matcha or adds another book to her ever-growing TBR list. Say hello on Instagram – @mo_thom


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