If LinkedIn isn't part of your social strategy, it may be time to reconsider.
This year, LinkedIn released a ton of new features that are perfect for brands and businesses looking to grow online.
In this blog post, we're going to share 5 new LinkedIn features you might have missed, as well as our top tips on how to use them to reach new audiences:
New LinkedIn # 1 Features: Live Video
2020 was a big year for live content with Instagram Live Views change 70% from February to March this year.
Brands and creators have switched to live broadcasting in response to social distancing restrictions, which has resulted in most in-person events being canceled.
In that regard, LinkedIn Live couldn't have come at a better time – it's a scalable, all-digital platform for professional events, Q&A, and thought leaders.
According to the platform, LinkedIn receives live videos on average 24x more comments produced as native videos of the same brand.
However, LinkedIn Live is still not available to everyone. To gain access, users must submit one registration form for review.
According to LinkedInThe verification process takes into account:
- Video and content creation history
- Target group size and engagement history
- The member or the side account has a good reputation
- Two-factor authentication (2FA) activated in the account settings
Broadcasters must also use a compatible one Third party streaming tool to host a LinkedIn Live.
Once you're done, getting started on LinkedIn has a number of benefits, from building community to brand awareness. With the help of a streaming service, you can share your live stream for multiple platforms at the same time, e.g. Simon Sinek::
Plus, your LinkedIn followers will be notified every time you go live. This is an excellent way to reach your community and increase your awareness on the platform.
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New LinkedIn features # 2: Name pronunciation
LinkedIn's name pronunciation is a simple but effective addition to the platform and is great for promoting inclusion in the workplace.
Thanks to this new feature, users can now record a 10-second audio clip and add it to their profile so that other users can listen to the recording to learn how to pronounce their name correctly.
As a LinkedIn spokesperson explains: "Correct pronunciation is not just a general courtesy – it is an important part of making a good first impression and creating an inclusive workplace."
As a company or brand, it is a valuable way to encourage your community to provide these insights (and take note of them before interviews or meetings) to demonstrate your commitment to inclusion, and could be a wider, more diverse pool of candidates for your recruitment opportunity.
NOTE: You cannot currently record or edit your name pronunciation on the LinkedIn desktop site. This is only possible on LinkedIn mobile iOS and Android apps.
New LinkedIn Features # 3: Responses
You may not think of LinkedIn as a typical social network, but more and more people are using the platform to connect and exchange ideas with other professionals.
Just like with Facebook, users can now respond to a LinkedIn update by pressing and holding the "Like" button and choosing from a number of different phrases: "Like", "Celebrate", "Support", "Love" , "Insightful", and "Curious".
These phrases are specifically designed for LinkedIn's professional updates. For example, the celebration response is perfect for updates welcoming a new team member, announcing a promotion, or thinking about a strong financial quarter.
This new feature not only makes it easier and faster to interact with content, but also offers the opportunity for creative marketing.
For example, companies like Gymshark use the expression tools to gauge the thoughts or feelings of their audience:
This is a great way to increase your LinkedIn presence while driving real interactions for your brand. The more interactions your posts receive, the more LinkedIn feeds your posts will reach!
New LinkedIn features # 4: surveys
LinkedIn Polls was released earlier this year and is a great new feature to enable quick engagements on the platform.
Whether your topic is light and frivolous – like email unsubscribes – or something more serious – like HR policies – surveys are an effective way to get a quick heart rate check from your professional network.
Howie FungThe senior product manager at LinkedIn explains, "When you ask your network for feedback and in return make it available to others, you can get relevant and informed information while stimulating new conversations and discussions with your trusted connections."
In addition, you can use LinkedIn polls as a springboard for conversation. For example LinkedIn Andrew Seaman encourages voters to share their experiences in the comments and take the following poll:
As the creator of a survey, you can keep an eye on the activity in real time, e.g. B. how many votes have been cast, what results have been achieved so far and how much time remains for voting. Only you can also see who voted and what they voted for.
Learn how to create your first LinkedIn survey Here.
New LinkedIn Features # 5: Organic "Carousel" Postings
LinkedIn "Carousel" posts aren't exactly new for 2020 – in fact, the feature doesn't exist on LinkedIn.
However, in the past few months, more and more people have been sharing interactive, scrollable posts on LinkedIn:
What's the secret? LinkedIn documents.
LinkedIn documents can be previewed in a scrollable format. This makes them a perfect cheat code for brands and companies that want to share dynamic, engaging image galleries on the platform.
For the best results, add navigation arrows to your images before uploading them to LinkedIn. This will result in more tap-throughs, which means more engagement and greater reach for your content!
LinkedIn is constantly releasing new features for its 500M strong User community.
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Jillian is a content marketer at Later in the UK. She is a lover of London brunch spots and an avid listener of true crime podcasts. You can connect with her on Instagram @ jillwrren.