5 Smart ways partner websites can use social media to drive website traffic
Affiliate marketing has skyrocketed in the past decade and has become one of the most useful and efficient customer acquisition tools for online retailers of all types. The misfortune of shops and brick-and-mortar companies in the past few months full of pandemics has caught the attention of many.
With these physical stores facing the onslaught of dwindling cash reserves, online stores and e-commerce have generally never been so important. And affiliate marketing has proven to be the key to continuous growth and sustainability for any company that not only wants to survive but to thrive.
The new push for less conventional marketing strategies like affiliate marketing is paying off for companies that do it right. That's why social media and affiliate marketing are a heavenly game.
Marketing your affiliate links on social media is by far the fastest, cheapest, and easiest way to increase website traffic, and therefore revenue. Smart affiliate websites also rely on social media to build brands and build a community and audience.
However, for social media to work for an affiliate website, high quality content must be shared. Otherwise, there is a risk of losing potential sales rather than attracting the web traffic you need so badly.
But what exactly is affiliate marketing?
The concept of affiliate marketing is easy to understand. In general, affiliate marketing enables business owners to sell their products anytime, anywhere – even while asleep. This tactic is generally used to increase sales and generate substantial online profits.
What is so great about affiliate marketing is that it benefits both companies and the affiliate marketers themselves. This probably explains why it has been growing in recent years. Partners receive commissions every time they sell a company's or person's product.
All the partner has to do is find a product they like and then advertise it to earn a share of the revenue with every sale. All sales and purchases can be easily tracked from one website to the next via affiliate links.
Which social media platform is best for affiliate websites?
There is no one-size-fits-all approach to using social media to drive website traffic. The nice thing about social media, however, is that it allows testing and experimentation before you choose a particular platform. You can use virtually any social media platform to drive traffic if it matches your marketing goals.
Before choosing a specific platform, it is important to first consider your target audience. Which social websites do they visit frequently? Are your links displayed on Facebook or Instagram? What channels are your competitors using? Which platform is best for the type of content you want to share, i.e. videos, photos or blogs?
As an affiliate marketer, you need to make sure you set up your marketing from day one with the most appropriate social media platform. Once you've decided on a platform, you can start thinking about how to increase your web traffic. To help you, here are 5 useful tips to help you generate the traffic and sales you've been longing for:
Promote your content in niche-specific forums and groups
For example, if you wanted to advertise table tennis equipment, you wouldn't do it with good housekeeping. Pingpongetc.com, on the other hand, would be an excellent affiliate site in the sporting goods market that can generate the kind of high quality traffic you need.
Make sure you add value with your content
The content you share on social media to drive web traffic needs to be converted. As such, it must be superior to everything. This means that you have to give your audience exactly what they need, otherwise they will look elsewhere.
Great content should arouse the interest of your target group and keep attracting them. This way you build a loyal following and the amount of traffic it takes to be successful.
Add high quality images if needed
If your links or products contain images, make sure they are of high quality. The best performing social media content includes pictures and videos. Using high quality images not only tells your followers and potential customers that you are legitimate, they also have a high engagement rate. This is exactly what you need when trying to increase your web traffic.
Create shortened redirect URLs
Potential customers do not want to deal with lengthy affiliate links and URLs because they are not appealing. That is why it is so important for you to disguise your URLs to make them more tempting.
Research shows that shorter URLs are not only more clickable, but also shared more often. The good news is that there are many services out there that have made it easier to compress URLs like Bit.ly and Owl.ly.
Promote tempting offers
If you want to increase your web traffic, you should make promoting tempting offers a priority. People like good business, and if your business is great, your website will of course attract consumers and target customers. This means that discount offers, sales and freebies should be advertised regularly
Affiliate marketing has been around for some time and, unlike traditional marketing tactics, this is a tactic that shows actual results. Add social media to the mix and market gold.
Distributing affiliate links through social media is a great way for businesses to increase engagement and visibility. All of this has a positive impact on increasing all website traffic.
The good news is that an increase in web traffic can be achieved on almost all social media platforms. With these smart tips above, you shouldn't have any problems using your social media to build the much needed business. Good luck!