August
27, 2020

9 min read

The opinions expressed by the entrepreneur's contributors are their own.

This article was written by Alex Sixt, a member of Entrepreneur NEXT supported by the Assemble Content team. Entrepreneur NEXT is our Expert Solutions division that leads the future of the work and skills-based economy. If you're struggling to find, review, and hire the right experts for your business, Entrepreneur NEXT is a platform that allows you to hire the experts you need, exactly when you need them. From business to marketing, sales, design, finance to technology, we have the top three experts ready to work for you.

In a world where content plays a huge role in the life of society, social media marketers and business owners need to make sure they always create content that will stand out in the news feed. With the global pandemic forced most employees to work remotely, creating content that inspires users has become a much more challenging task.

As the pandemic continues to make remote work a reality for the foreseeable future, social media marketers will need to adjust their content creation strategy to accommodate their remote restrictions. Creating content from your home office may seem like an overwhelming task at first, but all you really need is a willingness to try new types of content and the right tools to make it happen.

Creating remote content in a post-COVID world doesn't have to feel restrictive. It's an opportunity to experiment with new perspectives and content that adapt to the current environment. Brands absolutely need to be flexible with their content and pay attention to what the audience is interested in. If you're wondering where to start, try these techniques for creating high quality content remotely, right from your living room couch.

1. Adjust your strategy.

The world has changed radically in the past few months, and the content strategy you've been using for years has likely become irrelevant. It is certainly beneficial to maintain a sense of normalcy. However, you should tweak your content strategy to better suit your audience's current interests and issues. For example, a "tropical vacation" post isn't content to post today, but creating content related to planning a "getaway" would be much more relevant and understandable.

Another important element to add to your remote social media strategy is community building. As people continue to rely on technology to stay connected in a socially distant world, a social media community (like a Facebook group) is a great tool for marketers simply because it drives brand loyalty and offers user-generated content that you can use for other purposes. With best practice, of course, of asking permission. Users love the feeling of having access to an exclusive community and seeing how brands react to their content, making User Generated Content (UGC) even easier for you to access and publish instantly.

Remote content creation also means you need to develop a better content strategy to better adapt to current circumstances. This can easily be achieved by simply questioning how your brand or product approaches today's problem. Use an empathetic approach when rethinking your brand's purpose and supporting consumer needs. By updating this purpose, you can develop an improved content strategy designed for the post-COVID world.

Related: What Nobody Tells You About Remote Working

2. Experiment with new types of content.

When there is an advantage to working remotely, it gives you the opportunity to experiment with new types of content that you normally wouldn't have tried in the office. As users continue to spend more time on social media, the challenge of creating engaging content can become more difficult due to the intense competition from other brands and the intimidation of large content budgets. The best way to find out what your audience is reacting to is to test out new formats. For example, try making short videos or gifs that align with your brand instead of posting photos regularly.

If your social media usually includes videos, it's still possible to use this feature without a full studio. Invite a guest speaker to remotely record their video (in a well-lit, quiet area) and send it to you to post or post clips from previous videos that have never been used. Live streaming videos on Instagram and Facebook are another way to engage audiences and create content that adds value. Instantly bring influencers or thought leaders from anywhere in the world to expand your reach.

You don't have to feel limited to just one platform. Most of your audience is probably also active on other platforms (remote work = more time to scroll). Research which platforms are best for your brand. For example, Instagram is great for e-commerce businesses because of its shoppable features and younger population, while Facebook is great for service-minded businesses so that customers can leave reviews or make an appointment. Learn about your company's strengths and compare platforms to understand which features are likely to benefit your business the most. Whichever platform you choose, joining a new platform can inspire you by examining how other brands are customizing their content across channels.

Related: 5 Rising Social Media Platforms To See

3. Have the right tools.

To create excellent content, every marketer needs the right tools to be successful – especially when working remotely. Staying organized should be a top priority or the quality of your content will be compromised when you catch up. A social media management tool is a great way to keep your content in one place. Whether it's organic or UGC, organizing content on a digital calendar will help you visualize your feed and make sure you're sticking to your strategy.

While it sounds strange, your smartphone is one of the best tools to take with you when working remotely. From capturing a quick video to editing a picture, your phone is a must-have for creating content from anywhere. If you plan to use your smartphone to record content, consider using a well-lit room and a tripod to avoid blurry graphics (nothing ruins a social post more than blurry content).

To properly brand photos and videos from your screen, you need the right apps. If you are familiar with the Adobe Creative Suite, they offer a variety of their platforms such as Lightroom and Illustrator. Other (less technical) editing options are VSCO and Snapseed, which have all of the features you need to create beautiful content remotely.

Related: 9 Tips For The Perfect Social Media Photo

The biggest problem entrepreneurs have in common today is finding, reviewing, hiring, and maintaining expertise.

4. Give old content a new twist.

Contrary to popular belief, old content can be reused and still feels fresh. When working remotely, creating new and exciting content can be more of a challenge than it usually does, but it's actually a great opportunity to practice brushing up on used content that you know is performing well.

Once you've decided to use content to complement your remote content plan, the first step in updating is to give the content a new story. Think of other angles or approaches on how you can support the story and what will take the audience away from the post. This type of thinking will help you develop your storytelling skills and save time by creating new content yourself. (A win-win!)

For the visual element of your content, choose an evergreen asset that has not been overused and can be relevant at any time (and sensitive to current difficulties). To update the asset, try adding a design or re-editing it to create a different feel that matches the story you are about to tell. Video content can also be easily reused on the remote control and can be repeated by recording new clips or soundbites to create a new twist.

Related Topics: How To Use Marketing Content For Your Small Business

5. Ask for help.

If you're already a busy marketer or business owner trying to keep the business going every day, you may not have time to create content, let alone working remotely from home. Fortunately, there are thousands of content professionals out there who know exactly how to create content on the go and customize it for your business.

You can try hiring one yourself (which may take extra time based on resume reviews, interviews, etc.), or you can reach out to companies who will hire and review their talent for you such as B. Assemble. Within days, you will have a dedicated remote content manager to help you market your business while you work on your own to-do list.

Related Topics: 5 Ways A Digital Marketer Can Increase Your Online Reach

Creating content remotely in a post-COVID world may sound like an incredible challenge, but it's also a fantastic opportunity to update your strategy and connect with your audience better than ever. Use your intuition to discover new ways to interact with users and redefine your brand as an engaging community.

Visit next.entrepreneur.com to hire the experts you need, when you need them, and make an appointment with our Expert Solutions team.

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