The holiday season is that greatest earning potential of the year for affiliate marketers.
Black Friday / Cyber Monday is the culmination of this opportunity.
To help you and other MaxBounty partners prepare, we've put together six quick tips that can help you Increase conversions before and after Black Friday.
Realize the effects of COVID
In recent years, Cyber Monday bas has become an increasingly important part of the Black Friday frenzy.
This shift is due to customers migrating from shopping malls to Amazon. Online offers are becoming more attractive for consumers and more lucrative for companies.
As this year's pandemic is still ongoing, You can expect this shift to accelerate.
Online shopping has always been more convenient than in-store shopping. It's safer now too.
If you've failed to appeal to Black Friday customers in the past few years, there's no better time to change that than now.
Change your search terms
As mentioned above, online shopping is a bigger part of Black Friday than ever.
This has an impact on the search terms as consumer behavior changes with this trend.
The search volume for generic searches compared to specific article searches is increasing. This is especially true in the run-up to November 27.
When you use search queries to promote affiliate campaigns, Try to bid on broader search terms like "Top Black Friday Deals" and transition to certain product terms as Black Friday approaches.
Optimize your landing pages
Making the right changes to your landing pages can lead to a difference in profits. It's even more important for something seasonal like Black Friday.
Make sure to continually update your landing page so it's relevant as part of Black Friday.
Use countdowns, timers, and headline or text copies create a sense of urgency. This is a best practice in convincing a user to generate a lead now, not later.
Use product reviews
Including product reviews in your campaign strategy is one of the most common ways to attract new users.
Many people are still undecided about gift ideas. That's why, You will use product reviews to make decisions on what products to buy for their loved ones.
Providing useful, legitimate reviews and testimonials to users is a proven way to increase conversions this time of year.
Examine your SEO
If you rely heavily on organic traffic, it is important that you spend some time improving your SEO in the lead up to Black Friday.
Take a look at your website's title tags, meta descriptions, and urls to make sure you don't have any bugs affecting your website's ranking for the next week and a half.
Your website ranking in front of just one page can mean the difference between breakeven and profitability.
Look at other geos
Although Black Friday / Cyber Monday is widely recognized as a US phenomenon, its presence is growing worldwide every year.
You can use the extension.
Try promoting campaigns in non-US, English-speaking countries like Canada, Australia and the UK.
Targeting and traffic opportunities are likely cheaper, and less saturated markets could give you more room for success.