6 ways to get the most out of Instagram influencer marketing
Instagram is the best network for influencer marketing.
You can use it to reach out to people who don't follow you and generate more sales and followers. It's very similar to running paid ads. The main differences are that it's cheaper and the audience is already warmed up as the influencers regularly post content and interact with their followers.
However, influencer marketing doesn't produce great results just because you're pumping money into marketing. To get the most out of influencer marketing, you need to employ the right techniques. To help you, I've listed my top tips for getting the most out of Instagram influencer marketing below.
Always start with a strategy:
As with any type of marketing, influencer marketing also needs a strategy. You have to decide how many influencers you work with, whether they are micro or macro influencers, how many posts the influencers publish, what kind of posts they publish (stories, in-feed or IGTV). Etc.
Following a planned approach can help you set a budget and predict the revenue from your strategy.
Only work with the most important influencers:
One of the mistakes people make in influencer marketing is trying to work with influencers for superficial reasons, such as: B. based on the number of their followers, the engagement or the fees. These metrics are important, but what's even more important to your business is relevance. Getting Instagram shoutouts from influencers with the most relevant followers is more likely to increase sales with your influencer marketing strategy.
You will have followers who want to buy your products. So pay attention to relevance first and then to the other metrics. A good example is this partnership between Penny and Woolworths.
You partnered with Penny because they wanted to promote a food product and this influencer mostly publishes articles on the food topic.
Analyze the influencer's posts and your posts:
Before you decide to publish, you need to do some research to find out what type of content will get the result you want. To do this, you should analyze the influencer's previous Instagram posts and your previous posts to see which content got the most engagement and sales.
Combining the data from both accounts will help you develop workable content ideas.
For best results, use a combination of stories, in-feed posts, and live video to get the message across.
Make the perfect post:
Make sure you work with the influencer to create the perfect post. First, come up with a video or photo that the influencer's followers would like to see. Then write a captivating caption. Use your skills as a copywriter here. You need to describe the benefits of the product and then end with a call to action.
You'll also need to tag your account to make it easier for users to find your product. This will bring you some followers as well.
If the influencer allows, you can share the link to the landing page in the bio. If the influencer has 10,000+ followers, you may want to get them to share a link through Stories as it will take them straight to the landing page.
Also, be sure to include hashtags in both in-feed posts and subtitles as these can improve engagement. You should add more than 11 hashtags as more hashtags will create more engagement. Also, use the hashtags #sponsored or #ad to follow FTC guidelines.
You also need to make sure that you schedule the Instagram post to get published at the best time.
Combine influencer marketing with ads:
Instagram actually has an option for branded content. This option allows influencers to turn any posts they publish into a branded post. You can also mark the brand they are working with in the post. A branded content post looks like the following, with your brand name at the top.
Brand posts also give the brand the ability to convert the organic post into an ad.
This is a great way to drive more eyeballs towards the post and add more exposure. But only convert the posts that perform best into ads. If the posts aren't doing well organically, they're likely to fail as ads too.
Make sure to constantly monitor the performance of your influencers' posts. That way, you will get a better idea of the types of posts you should be making on your account and what your influencers' accounts are.
It also helps you see which influencers are getting the best results. You can pick these few and give them long-term contracts or work with them for your next campaign if you don't want anything long-term.
These are the top 6 ways to get the most out of influencer marketing. Make sure you start implementing today to generate sales, followers, and engagement.