Best car rental. Handsome young car rental manager giving a copy of the space documents on the clipboard to a smiling customer sitting in a new luxury car
Did you know that over 17 million vehicles are sold in the US each year? Doesn't that sound like selling cars is a lucrative business?
Selling cars isn't as easy as it looks. If you want to become a sales person, you need to have certain skills in order to get the most out of your job. However, without prior experience, you won't know where to start.
Don't feel hopeless just yet.
This guide will teach you how to become a car salesman. This is how you start your dream career. Read on to find out more.
1. Prepare your education and experience
Some dealers are kind enough to hire applicants without prior experience. Most, however, prefer applicants with some background in sales. This is why you need to prepare for your job in high school.
To get a basic understanding of finance, you need to take the required courses. This includes both business and economics as they serve as a solid foundation for your knowledge. Be diligent and strive to get the best grades whenever you can.
Your part-time job doesn't have to be in a car dealership. Any job that involves customer sales and service is great. This is because you can improve your communication skills and make dealing with people more comfortable in a professional setting.
2. Gain more sales experience and training
Didn't get a car sales position after graduating from high school? Don't worry as you can use this time to gain more experience by working in other retail professions. Car dealers love salespeople with effective communication skills and customer service talents.
As you become more experienced with face-to-face customer interactions, the chances of getting hired increase. As you gain hands-on experience, you should consider taking additional courses below:
- Public speech
Take courses from the National Auto Academy or the Automotive Training Academy for even more serious education.
3. Get hired by a reputable dealership
Regardless of your previous experience, the majority of the 16,600 light vehicle franchise dealers in the United States offer training programs. As a new hire, you must quit before you can work full time. Often times, this course covers most aspects of the dealership, such as:
- Business culture
- General operating systems and procedures
- Customer service and sales strategies
- Negotiation techniques
- Features of the car model
After the training, you will work closely with a senior salesperson for a period of time. This ensures that you learn more about the details and the various nuances of your employment.
Many dealers will also sponsor various training courses and workshops for staff. They use various professional associations to help, such as the National Auto Academy or Automotive Training Academy mentioned above. Some dealers prefer formal apprenticeship programs from time to time.
4. Get a license (if needed)
Some states require car salesmen to obtain a license before they can start practicing. For example, if you live in California, you must pay a fee and then contact the Department of Motor Vehicles (DMV). For Colorado residents, you must take and pass an exam before sending a bond, filling out an application, and paying the fees.
5. Continue your education
In order to stay competitive as a seller, you need to regularly update yourself with new knowledge. The good news is that the National Automobile Association (NADA) can sponsor you with different types of training. Her academy has six different programs for careers related to traders.
Some of these include the following:
- Head of department
- Consumer sales
- Fleet sale
In the NADA General Dealership Management Academy you will become a prepared specialist for general management roles. This is because it offers different classes for decision making and financial analysis.
If you want to take it to the next level, choose the NADA Special Ops program. This provides deeper, more specialized training for managers. This way you can learn more about sales, service and auto parts.
6. Get a post-secondary education
After a few years of experience, you may finally have the opportunity to grow and take on a leadership position. To speed up this process, you need to have the right level of education.
Note that some dealers will promote you to leadership or equivalent trainee positions as long as you have the experience. However, to become the most sought-after candidate, you must have an associate or bachelor's degree in marketing or business administration.
This means that you have to take programs with courses in advertising, economics and statistics. You could even study automotive e-commerce. Regardless, you gain a competitive advantage when you invest the time and effort in expanding your knowledge.
How to be a good car salesman
Now you know the steps to becoming a car seller. But in order to stay busy in your dream career, you need to learn best practices. Here are some:
1. Remember names
You will earn more by remembering all of the names of your new prospects. To aid this, you need to use their name immediately after learning. After that, repeat it quietly several times, using it occasionally while speaking.
After they leave, write the name in an accessible spot. Focus on a specific facial feature and associate its name with it. This will make it easier for you to remember.
2. Ask the right questions
After asking for their name, you need to ask questions that provide context about your buyer's desires, budget, and personality. Depending on their response, you may be given opportunities to cross-sell or upsell. For example, if your customer is prioritizing safety, you should let them know about your 4WD package and other safety features.
3. Create a report
If you notice disinterest, stop selling and focus on building a relationship. If you keep pushing you can alienate them. This will likely deter them from buying a car.
Start Selling Cars Today!
These are some of the things that you need to do in order to become a good auto salesman. Use these to ensure your career stays on track for years to come.
But why stop here when there is more to learn about selling cars? For even more tips and tricks, check out our marketing guides today.