6 tips to find influencers in your niche
Social conversations have a significant impact on what and how people buy. 80% of consumers bought something based on an influencer's recommendations.
However, most marketers say it is difficult to find the right influencers for a campaign. Now that you are here, I will make it easy for you to find an ideal influencer in your niche. Let's start.
What is influencer marketing?
Influencer marketing refers to partnering with people who have a solid social media presence to promote your product. Both you and the influencer benefit from this partnership. You get incentives (either monetary or non-monetary) and you get more sales.
Major brands like Nike and Gillette have been influencer marketing for decades. Nike partnered with Michael Jordan in 1984 and had sales of millions within the first year.
Benefits of influencer marketing
With more than 3.8 billion people using social media, influencer marketing helps reduce noise by targeting specific audiences. Influencer marketing helps you grow your online business.
Here are some other benefits of influencer marketing for businesses:
- It doesn't look intrusive when you advertise your products or services.
- Increases your online visibility and reach.
- It helps to build trust and credibility with your target group.
- Attract potential customers to convert.
- It's inexpensive considering the ROI it generates.
- Offers enormous value to consumers.
- It helps close gaps in your content plan.
How do I find the right influencer in your niche?
Despite the many benefits of influencer marketing, investing in the wrong partner is a waste of investment. Here are the six best ways to find the right influencer for your brand.
1- Search industry related hashtags
Hashtags are popular on social media and are used by almost every influencer. Determine which social network is suitable for your company. Then search for hashtags to find people who are actively using your industry hashtag.
Visit the social media platform of your choice and enter a hashtag in the search field. Use the list of hashtags that appear as a suggestion to review the relevant ones.
Follow best practices when using hashtags to find influencers.
- Do not use general terms like #food, #cosmetics, #fitness, etc.
- Find keywords that are specific to your product or service. For example, if you sell fitness supplements, look for hashtags like #proteinpowder or #proteinshake.
- Check the relevant hashtag section to find niche influencers. For example, I searched for "#proteinpowder" on Instagram. The associated hashtag section consists of niche words such as #wheyproteinisolate, #proteinsmoothie and #proteinbar.
- Check the stories for each hashtag to find the most active influencers in your niche.
- Look at the influencer's profile, check how many followers it has, and whether people are concerned with their posts.
2- Use influencer marketing tools
Influencer marketing tools like Charitable can help you promote your brand, product or service, and grow your social audience. Charity partners with top celebrities and influencers with millions of followers to ensure that your message reaches a wide audience (the ones you want to address).
The best thing about Charitable is that they support a charitable cause with every campaign. By partnering with Charitable, you can not only increase brand awareness and sales, but also help make the world a better place.
3- Use search engines to find potential influencing factors
You will find industry-specific influencers in search engines. Divide the list of influencers according to your needs to ensure that they are the right choice for your brand.
For example, if you want to find social media influencers to promote your newly launched cosmetic product, search for "top beauty influencers" on Instagram. You will see a list of results.
When searching for influencers in search engines, follow these best practices to increase your chances of success:
- Analyze all ten key results on the first page of the search results page. Separate the names used on these pages. They are likely to have more followers, more engagement, or are more authoritative.
- Manually review each influencer's profile to analyze the type of content they publish and their engagement rate.
- Look for different types of influencers (Top, Micro and Nano). Pick and compare some of each to find the right one for your business. For example, you can search for Instagram's top beauty micro or nano influencers. "
- Check the "People are also looking for" section at the bottom of the search results page. If a lot of people are looking for them, they have probably built a loyal following.
4- Look for influencers who have worked with your competitors
Discovering influencers who have worked with your competitors is a great way to find those who are likely to be related to you. This also gives an idea of who fits your brand well.
Another benefit of finding influencers who have worked with your competitors is that you can analyze whether the collaboration was successful or not. Check the engagement rate. If there are not enough people interacting with your post, it's time to remove them from your list.
Avoid working with influencers who are currently working with your rivals. It doesn't look authentic if they advertise your and your competitor's products at the same time.
5- Analyze the quality of the engagement
By analyzing the influencer’s profile, you can determine if they can help you achieve your campaign goals. There is also a lot of insight into the demographics of the audience.
Here are the key metrics you should analyze:
- Engagement: It refers to the influencer's ability to generate interaction with each published post. The average engagement rate on Instagram is 3%. Check the number of likes and comments your potential influencer receives on average.
- Authenticity: Influencers must be authentic in order to gain trust among followers. Check out their passion for their niches. For example, Aaron Lesue, a fitness expert, regularly publishes photos and videos of workouts that show his enthusiasm for a healthy life. Aaron's audience is more likely to buy a product if he vouches for it as a healthy product.
- Content quality: Review some of your potential influencer's posts to get an idea of the quality of work he can do.
- Frequency: Check how often the influencer posts new posts. If an influencer is very active on social media, he is a better partner for your brand.
6- Discover popular bloggers in your niche
Bloggers are also influencers. They may not have a robust social media presence, but they do have a loyal following if they visit their blog regularly.
In addition, bloggers usually have a list of subscribers and send emails every time they post new content.
By finding and working with popular bloggers in your niche, you can instantly expand your reach and attract new customers.
To find bloggers in your niche, search for "your starting keyword + blog" in Feedspot. For example, if you want to advertise an "SEO tool", search for "SEO blog". You will see a list of the 100 best SEO blogs and influencers. Narrow the list by analyzing who among them best fits your company.
Influencer marketing helps to reach a wider audience, increase brand awareness and generate sales. However, finding the right influencer in your niche is not an easy task. You need to spend time and do some manual work to determine if an influencer can achieve the results you want. If you're short on time, use third-party influencer marketing tools to find the ideal celebrity for your brand. Happy influencer marketing!