It is important for social media managers to keep abreast of the latest trends and best practices.
Fortunately, there are tons of budget-friendly (and even free!) Social media courses out there to help you hone your skills and improve your online portfolio.
Whether you're new to the industry or a complete pro, we're sharing 7 courses every social media manager should take in 2021:
7 social media courses for marketers
- Elise Darmas "How to Get Your First 1,000 Instagram Followers"
- "Academy for Beginners" by Google Analytics
- Facebook BluePrints "Improve Your Creative Strategy"
- Gretta van Riels "Influencer Marketing: Zero to Hero"
- SuperHis "Instagram Filter + Spark AR"
- Puno's "How to Create an Instagram Content Plan"
- Sonja Rasula's "Start Your Creative Career"
# 1: Elise Darmas "How to Get Your First 1,000 Instagram Followers"
Open a new Instagram account for your business? Hitting a break in engagement or followers? Would you like a quick refreshment for a spark of inspiration?
Check Elise DarmaWorkshop: "How to Get Your First 1,000 Instagram Followers"
While it is true that growing a new Instagram account is harder than ever (it's over now 1 billion accounts on the platform) Elise's workshop focuses on setting up your Instagram account for long term success.
It's full of in-depth advice covering everything from branding to engagement hacks – with no sketchy "Get Follower Quick" programs.
With Elise in your corner, you'll be building an authentic community in no time.
Do you want to grow on Instagram? Sign up to take Elise for free "How to Get Your First 1,000 Instagram Followers" Workshop below:
# 2: "Analytics for Beginners" from Google Analytics
The Google Analytics Academy can help you take your social media coverage to the next level.
If you are new to Google Analytics and want to know how it all works, we recommend the beginners course:
In this course, you will learn how to track specific metrics, create dashboards, and set goals.
When you're ready for the next step, you can take an intermediate or advanced course to refer to yourself as a Google Analytics Pro.
# 3: Facebook BluePrints "Enhance Your Creative Strategy"
Facebook BluePrint is a center for lessons and tutorials to help you master Facebook's ever-changing user interface and advertising tools.
If you want to improve your ad motif, read the Improve your creative strategy Section. In particular a tutorial: "Tips for creating beautiful mobile phone adsMakes an excellent reference for serving ads on mobile devices.
While classes are free, Facebook also offers different levels of paid certifications.
Costs: Free, with certifications between $ 99 and $ 150.
# 4: Gretta van Riels "Influencer Marketing: Zero to Hero"
The influencer marketing industry is expected to have value $ 13 billion in 2021More sales are happening on social media than ever before.
With that in mind, knowing how to run an influencer campaign from start to finish is an incredibly valuable skill.
By doing "Influencer Marketing: Zero to HeroOf course, entrepreneurs Gretta van Riel Here's how to create and launch a successful influencer marketing campaign – from finding the right influencers to measuring ROI.
Are you ready to develop your influencer marketing strategy? Watch ours 30 minutes free Influencer Marketing 101 course with Gretta van Riel.
# 5: SuperHis "Instagram Filter + Spark AR"
Working on social media often means honing a wide variety of skills, including design.
With SuperHi ’The courses allow you to experiment with design tools, have fun and also be creative.
While we're fans of all of the SuperHi tutorials, they're budget-friendly Course "Instagram Filter + Spark AR" is especially valuable for social media managers.
Why? You'll learn how to work with Spark AR, create filters for Instagram and Facebook stories, and launch them when you're done.
Costs: $ 149.
# 6: Puno's "How to Create an Instagram Content Plan"
How do you highlight your content with so many brands and developers vying for your community's attention?
As the founder of ilovecreatives and a self-proclaimed "edu-tainer", Puno knows a thing or two about creating content with stops that are fresh, exciting, and different.
The "How to Create an Instagram Content PlanThis course is all about personalizing your content, finding your audience and engaging in conversations. Think of this as 101 to take your brand to the next level on social media.
If you'd like to create your own personalized brand book with Puno, register with her free workshop today:
# 7: Sonja Rasula's "Start Your Creative Career: Build A Sharp, Smart Online Presence"
It can be easy to neglect your personal social media channels when you're busy managing branded accounts. However, having a strong social media presence can open up a myriad of possibilities.
in the Sonja RasulaSkillshare courseStart Your Creative Career: Build A Sharp, Smart Online PresenceYou will learn how to efficiently use your own social media to showcase your skills and build a personal brand that will attract clients and recruiters alike.
Costs: Free with a 14-day trial version for Skillshare.
P.S. Skillshare also has tons of social media strategy courses! Check back later 60 Minute Course on Building an Instagram Presence: Finding Instagram Success: Creating an Account That People Take Care of.
There you have it – 7 killer resources to improve your social media marketing skills.
Taking regular social media courses to refresh and expand your knowledge will keep you up to date on industry best practices and trends and allow you to focus on growing dedicated social media communities.
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Lindsay is the Social Media Coordinator at Later in Northern California. Usually you can wander them around at farmers markets or plan their next trip. Follow their adventures: @ lindsay.ashcraft.