Most of us wish that there was either more time or fewer things to do in a day.
You don't have to tiptoe around: we're overwhelmed.
This has been a worsening problem for years before we even entered a global pandemic.
Content marketers have the same problems at work as everyone else.
And in general, work stress is one of the most common times of stress, according to the American Institute of Stress.
The most common cause of this work stress is the workload.
It is clear that we need less on our plates.
But how many of us can just let our boss go and say, "Hey, I'm going to do less this quarter, cool?"
How many of us work in a corporate culture where mental health and self-sufficiency are so prioritized that we get fewer projects when we're burned out?
Unfortunately not enough.
That is why we have to find other solutions.
For example, if you can't take on fewer projects, you can find ways to complete those projects in less time.
To optimize, organize and optimize your marketing processes so that you achieve the same results that your superiors need without having to spend so many hours.
And there are ways to do this in every step of the content marketing process and every type of work that you need to do.
Sure, it doesn't seem like much to shave five minutes here and 15 minutes there.
However, doing this at every step of your process can save hours per week.
Here are some places where you can save time doing content marketing.
How to plan content more productively
First, let's talk about the idea phase.
Planning and brainstorming can also be more productive. Increasing efficiency does not have to be linked to creativity or effectiveness.
1. Ideas for brainstorming content in batches
When you or your team get together for special brainstorming or idea sessions, you should focus on creative thinking.
Once in the zone, don't stop at an idea. Think as many as you can.
For example, instead of giving ideas for content one post after another or even a week after another, sit down and think about ideas until you run out.
Because if you've ever had a deep brainstorming, you know that the first idea is the hardest.
Take the first idea and follow it on the way you go.
In this way, you can plan and develop content ideas for an entire campaign or a quarter in succession instead of one after the other.
2. Learn to capture ideas the way you have them
Even with special brainstorming batches, you will likely bring in a lot of ideas in no time.
In fact, I recommend it.
I called it "living in idea mode". But you have to be sure to grasp these ideas.
For example, if you speak to a colleague or customer and find that "Oh, this should be a blog post," write it down.
If your brand gets a mention on social media that makes you say the same thing, take a screenshot of it.
All daily customer feedback and insights must be recorded in an idea file to indicate when it's time for your next dedicated brainstorming.
3. Plan your doctorate before you create it
After all, planning shouldn't end with your long content like blog posts and emails.
Plan in advance how you plan to promote and reuse them.
That way you don't wonder what to do next when you click "Publish" for something new.
This planning can include:
- Where you want to promote your content.
- What format will this action take?
- When the promotion will take place, both short term and long term.
- How to reuse your content.
- When this conversion will take place.
In fact, there is almost more planning and project management in the content lifecycle than there is in the writing process.
How to make content more productive
Nevertheless, the process of creating content is still very extensive.
Fortunately, there is also a lot to tweak to save time.
Let's talk about a few ways you can do this.
4. Use an outline as a skeleton
Let us be clear: outlines are essential.
Many people find it a waste of time to think and figure out what you will say before you delve into it.
But that means it's a waste of time figuring out your route or looking at a map before you start a road trip.
Note that for every five minutes you spend describing your content, you can probably save 10 or 15 if you wander around while writing.
I like to call it outline content that develops a skeleton before I add meat to the bone.
5. Separate research from writing
Another way to save time writing is to research and collect all the links you need before you start building complete sentences.
This research can include:
- Drag the links to existing blog posts you want to point to.
- Find examples that support your points.
- Interview experts or obtain written offers.
You want to do everything you can so you don't have to open Google in a new tab to look up once you're "in the zone" and start building.
Research is full of rabbit holes and other ways to get distracted to get you out of focus mode.
6. Create long-form content in short sessions
When it's time to start writing, don't write Binges for hours if you can help.
Just as with the finished content itself, the writing time has a point at which the yield decreases.
If it takes more than a few hours to create your content, break it up into shorter sessions with breaks in between.
I am a fan of the Pomodoro technique, but other authors find that 25 minutes is not long enough to get into focus mode.
If so, you can extend your writing sessions to what works for you.
How to distribute content more productively
As I mentioned before, there is still a lot to do when you click "Publish".
But so many marketers lack a system or process for it.
If you are, every systematic organization saves time.
And even better, in a way that has compound interest, so the sooner you do it, the more time you save.
7. Create a repeatable process
First, organize the entire process of distributing and advertising content.
Decide on a general checklist or a system to use as a starting point for any content. These include, for example:
- Where and when to post on social media.
- Where can these social media posts be scheduled?
- List of communities or forums that can be used for distribution.
- Relevant influencers for long-range emails.
- How to send your newsletter subscribers an email about the content.
This can be customized for specific campaigns or content. However, if you have a system first, you will save time scrambling.
8. Reuse a copy of the basic content
Next, don't try to rewrite all of your social and advertising copies from scratch.
Use the copy and paste.
Yes, you will need to adjust the copy a bit after pasting it from one platform to another.
But that still takes less than zero.
Always make sure that the content itself is open in another tab when creating a promo from which quotes and phrases are retrieved.
9. Install the future buffer time
My last advertising tip for you is to block the time a month, three months, etc. after content goes live.
This gives you time to reapply, reuse, update, or tweak things to keep them fresh.
Optimization and reuse are usually “one of those things” that easily slip into the background or into the to-do list of tomorrow, as we don't plan this in advance.
These buffer time blocks can change this.
Start shaving to save time. Content marketing
As I said, these changes will add up.
They deal with content marketing wasting time from the root causes.
Although you may not find a big immediate difference, you should know that you will save your future days and weeks of stress over the next year or more.