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Did you know 54% of consumers want to see video content from companies?
Video marketing is one of the best ways for your brand to tell their story in a way that will win over audiences.
Not convinced that the benefits of video marketing outweigh the costs?
Let's look at nine benefits of video marketing to help you decide whether or not this is the right marketing tool for your brand.
1. Many customers prefer to watch videos
The world of online video content is growing all the time. The second largest search engine in the world is YouTube, a platform that serves nearly 2 billion users every month. Over 1 billion hours of video are viewed worldwide every day.
Basically, the market is huge. When you start making videos for small business, you have access to a huge pool of potential clients and trademark solicitors.
Whether or not video marketing is the right digital marketing strategy for your brand depends on who your target audience is. While the population that watches the most video content is 18 to 34 years old, that doesn't mean you shouldn't produce videos if your target audience is outside that age range. Increasingly, people of all ages are enjoying videos online, but the marketing tactics you use, including your voice, tone, and message, should vary depending on who you are trying to connect with.
Adding videos to the pages where you sell your products can increase your purchases by 150%. While video marketing can be useful for creating content in the shape of your audience that is preferred, you will also see tangible results in your sales.
Creating video content doesn't have to mean posting your videos online. One company in particular has found a creative way to combine old school print marketing with modern digital marketing. You can view their video brochures here.
2. Video marketing complements your other marketing strategies
If you are into beginner video marketing you may feel a little overwhelmed. Don't have a digital marketing strategy yet? How does that fit together?
Fortunately, video marketing can complement and seamlessly integrate with your existing marketing strategy. There is no need to completely overhaul and revise your current strategy.
What you can do is improve your existing strategy with videos. If part of your digital marketing strategy is to have weekly blogs, you can create these blogs in a video format. You can also embed videos in your blog posts to build on the points you make in the post.
Any topic that you create content on can be recycled in various forms. It is perfectly reasonable to have a how-to blog post and how-to video on the same topic. Giving your audience an option on how they treat your content will only encourage them to spend longer on your side interviewing your brand as an authority on your field.
3. Google can find optimized videos easily
Wondering what if you are making videos and no one shows up to watch them?
Fortunately, by optimizing your videos for SEO, search engines can easily find them and drive organic traffic to them. Learning the pros and cons of SEO may seem like a bit much at first, but it can become second nature once you get used to it. You want to make sure you choose the right video platform for your product or service, place your video on a relevant page that is SEO optimized, create a nice thumbnail, and write titles and descriptions that appeal to the viewer's eye.
When you start a YouTube channel for your brand and upload your videos directly to YouTube, you can drive traffic to your website by adding links in the video description and in the video itself.
However, be careful not to overdo it when adding links on your products and website. Consumers are increasingly concerned about feeling mediated by ads and if they are bothered with this information it can lead them to be displaced by your brand.
4. Videos can help build consumer confidence and brand awareness
The internet is a chaotic place full of millions of competing brands. How can you highlight your brand to generate repeat customers?
Video marketing is great for exactly that. Whether you have a brick and mortar store or an online business, the format of the video allows the audience to get an idea of your brand in ways that text or photos simply cannot. With video, people are much more likely to make an engaging, holistic, and personal connection with your brand much faster.
Adding videos to your website will help your customers see the human side of your brand better. It's also an opportunity to show how well you know your industry.
Building brand awareness is one of the most important things for a successful business. Whether you're trying to revive an older brand or promoting a new product, shaping your audience's perspective on your brand can be fundamental to your success. Your goal in creating brand awareness is to let the public know that you exist and why they should choose you over the competition.
The reality is that people are far more likely to buy a product from a brand name they recognize over a brand name they do not know. Your goal is to become a brand name that your audience will know so they can choose yours every time they have a choice between your product and your competitors.
When people know your brand, you want them to associate you with authenticity, trustworthiness, and professionalism. They want your customers to look up to you as an authority and think of you first when they think of your industry.
In addition to creating videos that describe your product or service, you should create additional content that will help your audience see the human side of your business. Things like behind the scenes videos and employee interviews are great ways to make a human connection in the digital age.
5. Video marketing shows that you are up to date
We have all had the experience of looking for a company only to find that they don't even have a website. Or maybe they have a website but it looks like it was designed in 1995 and not updated a single time since then. This doesn't necessarily build trust in audiences, as it can make companies look like they're stuck in the past.
As part of your marketing, you want to be relevant and current. Video marketing is a growing industry and is showing no sign of stopping.
Even if you are not interested in hiring a digital marketing company to create expensive, high-production videos for your website, that doesn't mean you should ignore video marketing altogether. You can incorporate completely free methods of video marketing by using live stream features on social media or simply making your own YouTube videos with a high quality smartphone or camera.
One of the great things about creating videos as part of your marketing strategy is that they don't necessarily have to be the length of a movie. On the contrary, the shorter the better. People's attention spans are relatively short these days, and with so many different media sources buying for their attention, they can quickly ricochet off something that starts too slowly.
6. Video can help improve your search ranking
One of the most important things in digital marketing is making sure that your search ranking is as high as possible. Search engines are where consumers find what they're looking for, and people rarely search past the first page of results. This means that you have to do whatever it takes to be on the first page of relevant search results.
There are several factors that can affect your search ranking. One of these is known as the "dwell time". Dwell time is how much time users spend on your website once they are on it.
Having videos on your website is an excellent and effective way to increase the dwell time of your website. This can help you achieve the highest possible ranking.
On average, people spend an extra two minutes on websites with videos. One study found that the average person spends 88% more time on a website when it contains videos.
7. Video can help increase your traffic and get more backlinks
Who doesn't want to drive more traffic to their website? The more traffic you get, the more potential customers see what you have to offer. That means more sales and more sales.
One study found that websites with videos got 41% more web traffic from search engines than websites without video.
In addition to increasing your organic traffic, video marketing can help you get more backlinks. Backlinks are another important factor in determining how high you rank on search engine results pages. Since your website is more likely to link if it has a video in it, videos can also help improve this aspect of your SEO.
8. It will help you get more conversions
The numbers are really cheap when it comes to how video relates to your conversion rate.
A research group found that sites with video had a 27% higher click-through rate than non-competitive sites. In addition, their conversions were 34% higher. It has been found that adding a video to your landing page can increase your conversion rate by 86%.
9. Your content will be shared more often
Social media is an incredibly powerful tool for online marketing. If used correctly, this could completely revolutionize your brand and sales.
Videos are shared far more often than pictures and text combined. According to Small Business Trends, there is 1200% more shares for social videos than for images and text combined. Basically, in producing video content for your brand, you are increasing the likelihood that your content will organically spread by a significant amount.
With this in mind, depending on your target audience, you might want to create video content. Creating videos that people feel compelled to share is an amazing way to get the word out about your product or service. This is why it is important to understand who your target audience is, what social media platforms they are using, and what problems they need to solve that you can help them with.
The Benefits Of Video Marketing: Why Not Get Into Video Marketing?
Marketing a small business can feel like an uphill battle at times, but it doesn't have to be. One of the most amazing things of our modern times is the extent to which powerful technologies are available to almost everyone. With just a smartphone and a laptop, you can create video content that appeals to your target audience and increases your conversion rate.
Whether or not you choose a professional video marketing agency depends on the size and specifics of your brand. However, you shouldn't let the fear of cost deter you from considering this marketing opportunity as it could be incorporated into your existing strategy with a budget that is right for you.
Did you find this article about the benefits of video marketing interesting? If so, be sure to check out the rest of our blog for more fascinating and informative content!