Social media platforms like Instagram, Facebook, TikTok, YouTube and Pinterest offer brands countless ways to connect with customers (both old and new). Here's how to do it well.

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18, 2021

5 min read

The opinions expressed by the entrepreneur's contributors are their own.

As technology spreads more widely over the years, small businesses increasingly rely on digital tools to be successful. From ecommerce stores to mobile apps, businesses have gone through a significant transformation and seen a massive shift online. One of the most important technological developments that has helped small businesses reach customers over long distances is social media. With social media platforms like Instagram, Facebook, TikTok, YouTube, Pinterest and many more, there are tons of creative and innovative ways brands can connect with their existing customers and convert new ones.

The world of social media is undoubtedly fertile and saturated, and that doesn't seem to be changing anytime soon. As of 2018, nearly 97 percent of all Fortune 500 companies are using at least one social media platform to promote their initiatives and encourage positive communication with stakeholders. Additionally, there will be around 3.78 billion social media users worldwide as of 2021, up 5 percent from 2020. With that in mind, it's clear that harnessing the power of social media can help small businesses in 2021 and 2021 to grow and be successful beyond that.

Highly Powerful Benefits of Social Media for Small Businesses

When it comes to growing your small business, social media has a variety of beneficial features, including:

  • Affordability: On social media, businesses can get high quality brand awareness even on a limited budget. While the exact amount a company spends on social media varies from company to company, there are different tools and strategies small business owners can implement to get the most bang for their buck. While some businesses may invest in social media planning software programs or paid Facebook ads, it isn't a necessity, especially for small business owners who are just starting their business. Entrepreneurs can create a Facebook and Instagram page for their business as a starting point completely free of charge.

  • Close-knit customer service: Social media platforms enable direct and immediate communication between brands and customers, which can lead to a better feeling of connection and greater satisfaction with the customer service offered. Given the integral role customer service plays in building brand loyalty, it is vital for small business owners to use social media to their advantage to empower their own customer service.

  • Targeted Reach: When you buy ads on placement websites like Facebook or Instagram, you can reach your target audience directly. You can even tailor your ads based on specific demographics like gender, age, salary, and location. If you target specific consumer segments, you are more likely to increase conversion rates and then increase profits.

  • Growing the brand community: Social media platforms bring people together. By building your social media presence, you are promoting a unified community that has mutual respect and interest in your brand. As a result, this community could potentially develop user-generated content and create brand ambassadors for your company.

  • Extended Business Hours: If you run a traditional brick and mortar store, you need to have the working hours set. However, you can use social media to ensure that your business seldom sleeps. Given that social media profiles are available 24/7 and accessible from anywhere, this can help your business grow nonstop. You can even set up automated replies and chatbots to act as customer service reps when you and your reps are out of business hours.

Related Topics: How To Build A Great Under $ 100 Social Media Marketing Plan

Plan and automate your content

As a small business owner, you have a multitude of tasks that are likely to leave little time for social media content creation. However, there are several platforms available, such as: B. Later, Sprout Social and Planoly, which you can use to create, plan and automate your content. These tools make uploading and editing photos, writing captions, and posting posts a lot easier. You can also see what your feed will look like before it's published to ensure a cohesive, well-curated profile that aligns with your brand identity.

Use reports to analyze metrics and reevaluate existing strategies

Make sure you clearly define which metrics (i.e. click rates, engagement rates) are important to your small business. Assess which metrics will help you make informed business decisions, take action, or assess the value of certain initiatives. Once you've decided which metrics are important to your business, use reports to analyze those metrics. Reports optimize all of the data critical to a proper understanding of your customer base and their consumer behavior patterns. You can then use this information to rethink your existing strategies and make adjustments if necessary.

Related Topics: How To Rate Your Content Marketing Success

Find outside support on social media

Consider the services of social media companies to help you navigate the transformative social media landscape in 2021. Providing expert knowledge of social media practices like content planning, competitor tracking, and curated link sharing, these companies can provide you with valuable resources to grow your social media followers and expand your online presence. You will also understand useful tools that make platform-specific content creation a breeze.

In addition, these professionals understand how to translate brand voice and personality into digital space and know firsthand that many consumers use social media for fun and leisure. Hence, the content your small business publishes on these platforms should be fun and engaging. If you are struggling with this process, a social media specialist can help.

It's clear that the power of social media to help brands reach new heights is not a passing trend. Rather, social media platforms of all kinds have proven to be an impressive force for growing businesses in all industries. In a global society that is increasingly reliant on technology, this trend shows no signs of disintegrating. A social media presence for your small business is therefore an essential requirement for success in 2021 and beyond.

Related Topics: How Brands Can Develop A Successful Social Media Marketing Strategy In 2021


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