19th November 2020


SMW employees


After announcing our subscription packages for SMW +, we are excited to be introducing a new range of branded content to the platform in partnership with Triller and Beats & Bytes. If you haven't already done so, be sure to browse our subscription options and activate your membership so you can get the latest content live and on demand, including this new series.

Organized by Jesse Kirshbaum, the CEO of NUE agency and EIC from Beats & Bytes, the show, Beats, Bytes and Brandsis an eight-part series on the future of music marketing that explores the interfaces between music, culture, technology and social media and their impact on brands.

“We eat, breathe, drink and sleep everything that happens at the interfaces of music, technology, culture and social media. So it was great to work with SMW + and Triller to start the conversation and take a deep dive with a number of friends as well as industry experts in various fields as we navigate these new and crucial times together. Each episode focuses on a core theme such as playlist culture, building a music strategy, the state of the livestream business, the power of music, artist partnerships, and music and games, ”said Kirshbaum.

"The launch of this series with Beats & Bytes and Social Media Week's new SMW + streaming platform gives Triller a unique opportunity to reach and reach a global audience of marketers, brands and music industry professionals," he said Bonin Branch, the show's guest host and chief growth officer at Triller. "This collaboration also solidifies Triller's place in the music industry as a place that celebrates creativity and supports emerging and established artists."

The series brings together leading music, technology and marketing companies, including Bough, Fabrice Sergent, the founder of Bandsintown, Tuma Basa, the head of Black Music Youtube, and Raphi Lima, the head of Global Music Partnerships and Marketing Electronic Arts.

“Instead of actually seeing our favorite musicians performing live, we are all turning to streaming. I look forward to sharing some of the best of my Beats, Bytes, Brands, experiences. Said Sergent.

Beats, Bytes and Brands, presented by Triller, will be broadcast live on SMW +, Facebook, YouTube and Instagram and will also be available on SMW + from November 17, 2020. Visit smw.plus/discover to learn more and activate a free trial subscription.

About SMW +

SMW + is a streaming platform that connects marketers with the world's smartest thought leaders. Visit http://smw.plus to learn more.

About Beats & Bytes

Beats & Bytes is the premier authority on music, technology and brands. The weekly newsletter is received by music and technology enthusiasts, thought leaders, the music industry elite, brands, investors, publicists, etc. Each week provides a recap of the latest industry events within the intersection of Music x Technology x Brands along with Jesse Kirshbaum, CEO of POV's of the Nue Agency, on the latest trends.

About trills

Triller is an AI-powered entertainment app that enables users to create professional-looking videos in seconds. Pick a song, select the part of the song you want to use, take a few takes and with the push of a button you will have a celebrity quality music video with you and your friends. Triller is based solely on organic growth and has more than 250 million downloads. Celebrities like Alicia Keys, Cardi B, Marshmello, Roddy Ricch, and Eminem regularly use the app to create their own music videos. Triller was recently acquired by Proxima Media. For more information, please visit www.triller.co and follow @Triller on Instagram.


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