No matter why you have a website, it has to be filled with great content.
Without good content, you might as well not have a website at all.
But how exactly do you know when you have good content?
You can read through content and think it's perfectly fine, but there's a more reliable way to find out.
If you're wondering if your content is performing well, it's probably time that a content review checked it for sure.
If you take the right steps, know what to look for, and what to expect from your content review, you can look forward to building a better website.
What is a content check?
At some point, every website needs a content check.
A content audit gives you the opportunity to closely review the entire content of your website and evaluate how it works for you and your current goals.
This helps you to show:
- What content is good.
- What needs to be improved?
- What should just be thrown away.
- What your content goals for the future should look like.
There are also some types of websites that require more content checks than others.
If you have a relatively new website that has all the content up to date, you don't need a content review for a while.
Older websites can benefit much more from a content check, as can websites with a large amount of content.
This makes websites like a news site a great candidate for audits. The size of a website also affects how often a content check is required.
What is the purpose of content reviews?
There is no exact reason why you should do a content check.
Content is known as a great investment in digital marketing because it will continue to work for you in the future. However, this does not mean that they do not need to be serviced from time to time.
What worked for your website at a certain time may no longer work. So it only makes sense to go back and check it out.
Improve organic ranking
If you don't have a high ranking, this can be a problem with your content.
Some of the content you have may not be SEO-friendly, and even though it is valuable content, there is no way you can rank high.
If the content you have is already good, optimizing to be SEO-friendly can be a simple change that makes a big difference in your rankings.
Revive older content
Even the best content gets old at some point.
After a while, you may be missing important keywords, including content with broken links and outdated information.
If older content doesn't work well, it doesn't mean that it can't serve a new purpose for your website.
If you breathe new life into some of your older content, you can achieve the same effect as with something completely new, without having to invest the amount of work that an entirely new content would take.
Get rid of irrelevant content
Not everything you've ever posted will be relevant forever.
Some content that is great at the moment will only benefit you for a short time.
While you may find older content on your website that can be updated to be more useful, sometimes it has simply become irrelevant.
If so, you don't have to keep it if it only takes up space.
Eliminate similar and duplicate content
In addition to unimportant pages, you will also find duplicate content that you can remove during a content check.
Duplicate content can often occur accidentally and was not created to defraud the system. Regardless of why you have it, search engines can punish you for it.
If you find that you have extremely similar or duplicate content but cannot remove it, you can fix the problem by canonizing your preferred URL.
Plan for the future
If you go through the content you currently have, you may see some gaps that need to be filled.
If you find that you are missing important information and topics that your audience needs, this is the right time to make up for it.
You can see what's missing on your website to create more useful content in the future.
How to run a content check
At first glance, a content check may seem like just reading the content of your website, but there's a lot more to it than that.
For an effective content review, you have to rely heavily on online tools to get the data you need.
Before you start a content review, it is important to know exactly what you need to do beforehand.
1. Know your reason
If you're trying to do a content check, don't do it for nothing.
There must be a goal that drives you to do so.
You may want to improve your SEO to get higher rankings, or you might want to create content that will bring in more qualified leads.
Not everyone has the same reason for a content review, although many of the reasons appear similar. So what you want to look for can vary.
2. Use Screaming Frog to index your URLs
One tool you should always use during an audit is Screaming Frog.
With this tool, you can create an inventory of your website's content by capturing URLs from your sitemap.
If you need to check less than 500 pages, you can even use the free version.
This is one of the easiest ways to bring all of the content together to start the content review.
3. Integrate Google Analytics data
After inventorying your website's content, you need to review performance.
For this, Google Analytics can give you all the information you need.
In this way you get valuable insights into the attitude of the users to your content, e.g. B. How long they stay with it and how many pages they display per session.
4. Examine your results
The data you get from Google Analytics can help you figure out what your next step will be.
After reviewing your results, it may be clear what is stopping your content.
The solution may not be obvious, but if you look closely at what your data tells you and research it, you can find it out with a little effort.
For example, if you have great, high quality content that doesn't get a lot of views, it may only need to be updated and re-released slightly.
5. Make a plan
Finally, you should find out what changes are required and how you will make them.
If you have a long list of changes that need to be implemented, consider which priorities have priority and which can be resolved over time.
Planning for the future may include not only the changes that need to be made to existing content, but also the arrangements for creating new content in the future.
Thoughts about the finale
Content checks may seem intimidating, but they are the key to ensuring that all of the content on your website works for you and not against you.
Performing a content check doesn't mean that you've made big mistakes with your content.
Such an audit is simply a maintenance that even websites with the best content have to perform.
Getting started can seem overwhelming, but with the right help, you'll feel more confident about your content during an audit and can guide your next steps.