We are officially in the middle of the year – we are talking about back to school planning and are even preparing for the upcoming holiday season. Despite the speed at which everything around us currently seems to be running, social media updates are not slowing down as quickly.
This month brings a host of new products and features from our favorite social media platforms like TikTok, Instagram and Pinterest, even with a WhatsApp bonus entry. Here is our latest summary of social media updates.
Social media updates
A new video feature has found its way to Instagram, Reels, also known as "Facebook's answer to TikTok".
Similar to TikTok, Instagram Reels allows users to create and publish 15-second videos with multiple clips that are tuned to music. You will find these in a section “Recommended roles” in user profiles and in a separate section on the “Explore” tab. Reels also includes a number of editing tools such as countdown timers and video speed adjustment features to make it easier to capture creative content.
For brands thinking about switching, it might be worth trying a feature included in an app with over a billion active users, not to mention that Reels is built into a camera that users can already use .
Regardless of the uncertain future of TikTok, reels can also offer marketers a significant opportunity to increase their creative expression and engagement for the app.
For more information on reels, see Instagram's latest announcement.
Shop tab in Explore
We've spoken extensively about the importance of personalization, which is why Instagram's latest shop update is worth mentioning. The social platform recently launched a Shop tab on the Browse page that allows users to browse a variety of products that can be purchased.
The shop feed contains personalized product recommendations based on the accounts the user follows and the companies that use Instagram's product lists. This means that companies can reach interested users even if they don't follow them, which further increases the visibility of a retailer on the platform.
Approved companies can present their products in the Explore shop by marking the products in their Instagram posts. These are then included in Instagram's recommendation algorithm to reach different users.
TikTok for companies
If you want to reach a younger Gen Z audience and get in touch with them, now is your chance. TikTok has launched a new advertising platform called "TikTok for Business", with which advertisers can create and start campaigns under the motto "Place no ads". Do TikToks. "
TikTok's only available in-stream ad option, in-feed ads, appears between user videos as they scroll through the "For You" feed. Other ad options include brand acquisitions, TopView ads, branded hashtag challenges and branded effects.
The platform also offers the Creator Marketplace, which allows brands to discover and collaborate with TikTok content creators and influencers for paid brand campaigns.
For more information on TikTok's advertising solutions, see TikTok.
New custom audience options
If you sell on Facebook, this new update may help convert visitors and window buyers. With the launch of Instagram and Facebook stores, Facebook has added new custom targeting options to respond to the recent increase in e-commerce activity.
Discover the new option via Facebook Ads Manager:
Once you click "Shop", you can create custom ad retargeting lists with three different audiences: people who viewed products, people who added a product to the cart, and people who bought products.
With Shopping, you can re-engage people who have expressed a clear interest in your products, enabling your brand to maximize their e-commerce marketing efforts on Facebook and Instagram.
Tip: Extend your reach with Lookalike Audiences. When you create a Lookalike audience, you can use your new custom shopping audience that is aimed at users who are intent on buying based on their behavior and interests.
New data – search trends
If you're looking for new ways to attract potential customers and win back previous customers, Pinterest has announced the latest search trends that focus on wellness, positivity, and starting a new business.
More and more people are turning to Pinterest for self-care tips. The platform recently saw the highest searches for mental wellness ideas such as meditation (+ 44%), gratitude (+ 60%) and positivity (+ 42%) from February to May.
According to Pinterest, searches for "starting a new business" have increased by an average of 35%, as have searches for "future goals in life" (2x), "list of areas of life" (+ 65%) and "future goals for families" (+ 30)%) and & # 39; future house goals & # 39; (+ 78%).
People are also trying new ways to stay positive, as Pinterest finds that gratitude-related searches are at an all-time high.
As an advertiser, consider creating content related to wellness, gratitude, business-related tips and tricks, or even promoting products or services that support such a lifestyle. If you want to focus your marketing initiatives on Pinterest, this may be your time to take advantage of these trends in the pinner community and focus on key usage shifts and interests.
New analytics tools for corporate sites
Measuring the success of your marketing efforts begins with understanding your analysis. LinkedIn makes it easier for brands and social media managers to see their performance. LinkedIn has launched a new company page follower analysis that provides a complete list of everyone who has followed your page.
If you take a look at each follower's individual profile, you can understand your target audience’s demographic to clarify and change your content and engagement strategy.
Although you cannot download this list, access to this information is invaluable for understanding the performance of your company site.
New video shopping platform "Shoploop"
With Google’s latest video shopping platform product, Shoploop, which allows users to find, review, and buy products, the increase in ads that can be bought does not subside quickly.
What makes Shoploop a unique platform for buyable ads is the video-based approach of selling products for less than 90 seconds or less. This is more of an interactive experience than scrolling through images on a traditional e-commerce website. With Shoploop, customers can save products to buy later or click to buy directly on the retailer's website.
Google is currently focusing on beauty retailers, content creators and online shop owners in the beauty industry with a focus on makeup, skin care, hair and nails.
"Our goal is to provide them with a platform where they can review and recommend products and help others shop directly from their videos," the company said.
The current website is optimized for mobile devices and will soon be available on the desktop. More updates can be found in Shoploop.
Fleets – Twitter version of stories
Twitter recently launched Fleets, its own version of Stories. The feature is currently only available in selected regions, starting with Brazil. The social platform is already planning to introduce a collaborative approach for fleets (co-fleets) by merging the conversation between two users.
As shown above, the new option appears as a double bubble, combining users into a single stream, much like what it looks like when two friends go live on Instagram. Like the stories from Instagram, Facebook and Snapchat, the fleets disappear after 24 hours. This feature can provide a number of new use cases, including interviews, real-time event highlights, conversation gifs, and more.
According to Twitter, fleets are here to stay. "We are trying to understand how people can use this new way of conversing in fleets as part of our greater effort to better serve public conversation and encourage people to share fleeting thoughts."
If your YouTube feed contains a series of 20 to 30 minute vlogs, you may be surprised to see a variety of 15 second video clips in the near future. YouTube is currently testing shorts – a new, TikTok-like short-form video option built into YouTube.
As determined by YouTube:
"We're testing a new way for developers to record multiple clips directly in the YouTube mobile app and upload them as a video."
With Instagram's reels and YouTube's shorts, there is a clear trend that platforms emulate the core functions of TikTok with the short video limit and multi-clip functionality. However, it will be interesting to see how responsive users react to TikTok-like content outside of the app and on other platforms that they may already be familiar with, such as: B. YouTube.
YouTube’s feature is currently being made available to a small number of users on Android and iOS while they continue to collect feedback.
Small business QR codes + catalog release
If you haven't thought about using WhatsApp for your business, now may be the time to do it. In its first shop announcement a few months ago, Facebook noted that WhatsApp had been integrated into its e-commerce plans. Now WhatsApp has added two new features that brands can use to better promote their presence on the platform.
At the beginning, WhatsApp adds new QR codes for companies to connect WhatsApp users with their WhatsApp presence and to start a message thread directly from the QR code scan.
“In the past, people who came across an interesting company had to add their WhatsApp number individually to their contacts. Now users can simply scan the QR code that a company displays on their shop front, product packaging or receipt to initiate a chat, ”says WhatsApp.
The second update involves adding new catalog links to promote a company's product lists in the app. As shown below, catalog lists provide a basic overview of your products with shared links for catalogs (as well as for individual products), making it easier for users to share the products with their network.
Despite its simplicity, this offering offers users another way to connect with new target groups, to chat on a more personal level, and to share their product lists in the messaging app.
Brief review (social media updates):
- Instagram: Roles, shop tab in Explore
- Tick Tack: TikTok for companies
- Facebook: New custom audience options
- Pinterest: New data – search trends
- LinkedIn: New analytics tools for corporate sites
- Google: New video shopping platform "Shoploop"
- Twitter: Fleets – Twitter version of stories
- Youtube: TikTok-like shorts
- Whatsapp: Small business QR codes + catalog release
Tune in for another round of social media updates next month!
If you would like to improve your social media results or have questions about the latest platform updates, we are happy to talk!