Although affiliate conferences were canceled, we kept in touch with industry leaders.
Dasha Raputa, a key figure at Adsterra, told us about her professional journey, the platform's current and future features, and shared various insights that will benefit you as both an affiliate and an advertiser.
Dasha, please tell us about yourself. What are you doing for Adsterra? What is your background
I came to Adsterra 4 years ago as an Account Manager and am currently Head of CPM / RTB. My professional journey has allowed me to experience all sides of marketing.
I've worked with ad campaigns of all sizes, with all industries, etc. Despite all this, I discover new things every day at Adsterra. I think it's very important never to stop learning! 🙂
Can you please tell us about Adsterra?
Adsterra is one of the most effective and reliable advertising networks when it comes to direct traffic from the Internet. We work with 12K + direct publishers and 8K + brands, affiliates, media agencies, and advertising networks dealing with mainstream and non-mainstream industries. We have been helping both publishers and advertisers to generate high profits since 2013.
What are your ad formats? Which do you think are the most effective?
We work with pop ads, banners, locals, web push ads, and video pre-rolls. We also recently launched Social Bar, an ad format that we developed ourselves.
The first ad format we launched was pop ads. That was seven years ago! Now Popunder is our most popular format with a daily volume of over 200 million.
What are Adsterra's most important GEOs?
We have a strong Tier 1 presence (especially US Geo) and impressive volumes for Europe (e.g. DE, FR, GB).
If you are looking for high volume sales you can always count on IN and Asia (ID, TH, VN) and LATAM (BR, MX) will never disappoint.
We operate worldwide and monitor demand around the clock. Our team is always looking for new quantities.
Sounds great! Any tips to help partners choose subjects?
Don't hesitate to contact your AM! They know all the top offers and creative combinations and are always ready to help.
We also have an in-house team that develops new custom designs based on current trends. When doing CPA offers don't forget to test your campaign with Adsterra's themes.
If you prefer not to have a manager to advise you and would like to run campaigns yourself, we recommend using spy services like AdPlexity.
Adsterra seems perfect for those who prefer to work alone and for those who want access to professional advice! What targeting functions do you offer?
We have everything that is required for proper RON advertising – OS / browser targeting, pre-made white / blacklists for pop ads, targeting for language / carrier / city and retargeting functions.
The only two options we don't offer are gender and age as we don't collect user data like we do on social networks. Everything else is available.
What are your top performing industries?
When it comes to mainstream traffic, we are an exceptionally strong source of traffic for running VPN / utility campaigns.
If you are ready to gamble for the long term, we are the most stable source for gambling, betting and financial campaigns.
Mobile raffle offers remain one of our top performing industries. Our desktop traffic is very suitable for software and add-on offers.
See also: Mobidea's mobile competition offers
As for adult traffic, we're one of the best sources for cam campaigning. This industry has experienced a high and long-lasting boom this year.
What kind of support do you give new customers? What about newbies to digital advertising?
Adsterra has a great multilingual support team that is available 24/7 for any queries. All of our managers have completed a unique in-house training program and are ready to provide competent advice to all newbies.
Our company attaches great importance to learning, so our employees are constantly improving their skills.
We not only want to offer our customers the best possible service, but also the best possible support and advice. That is why we use every opportunity to improve and develop ourselves as professionals.
Can you tell us about Adsterra's plans? Are there any new features or ad formats in the works?
We are currently working on improving our self-service interface for advertisers, especially the traffic map. Further user interface improvements and new features will follow shortly. Subscribe to our blog to stay up to date! 😉
A pleasure awaits you with new ad formats!
The recently released Social Bar proved extremely effective, with our highest engagements to date and a 25% higher CR compared to web push. It appears natively on the publisher's websites and encourages user interaction.
The Social Bar has three very attractive ad types: in-page push, chat bar and poll bar.
The best part is that you don't have to choose just one: mix them up for maximum profit!
Sounds good right? 😉
It sounds amazing! Do you have any promo codes to share with our readers?
May I help you: XENZX57S. Create an account with Adsterra and use this coupon code to receive a nice welcome bonus bonus (an additional $ 50 on your $ 150 deposit).
We would be happy to see your readers among our partners.
Thank you for the invitation!