Have a endless budget Testing campaigns and traffic sources is every partner's dream.
However, as a beginner, you are likely to have a small budget with a certain number that you do not want to exceed.
Even if you're a seasoned veteran, there are several factors that could enable you not to be pumping big bucks into campaigns right now.
For affiliate marketing to work on a budget, you simply have to do it Change your advertising strategies.
We've identified five ways to do just that.
You will find that most of our recommended strategies below follow a trend in trying to do so reduce competition with other affiliated companies. This is because it is a proven way to get affiliate marketing up and running on a reduced budget.
Of course, if you are trying to buy traffic or targeting users who are already buying and targeting large budget partners, then you must, of course spend a lot of money to compete.
The strategies below can help you avoid this competition while reaching users who are hungry for the product or service you are promoting.
1. Narrow down your niche
Finding a niche and then reducing its appeal is one way to combat this Oversaturation. It makes your budget more cost effective by reducing competition with other partners, many with larger budgets than you.
Where there is less competition there is usually less spending on keywords, advertising space, etc.
To do this, choose a popular niche and think about how to divide it up Niche.
Here is an example.
Fitness: This has been a lucrative industry for many years, but it is saturated and extremely competitive. There are already tons of active ads out there focused on weight loss or a general active lifestyle supported by significant expenses.
Create budget-focused ads to add to your budget smaller fitness communities like bodybuilding, cross-fitters, and even users following certain diets like paleo or intermittent fasting.
The product or service you are promoting doesn't have to be specific to those sub-niches as long as it still relates to fitness. Just secure your campaign angle, ad copy, and landing page fill gaps that exist between the content of the offer and the subniche. (E.g.. Why People On Paleo Diets Should Buy This Fitness Program.)
2. Target Smaller demographics
The goal here is to discover Users who are missing by broad targeting with a large budget.
It's similar to the sub-niche strategy discussed above, except that you use it specifically Demographics.
To do this, you need to spend some time developing creative angles for a campaign. That way, you'll get to clearer users and, hopefully, unused leads.
Let's say you found a credit score campaign on MaxBounty that you want to promote.
Only advertising to female credit card users will make you thin.
Instead, you could target younger users in their twenties who are buying their first new vehicle. They may be so busy finding their dream car that they have forgotten how they need a good credit score to finance it. You can be the one who refreshes her memory.
Dead on a diet campaign? You could think outside the box by reaching out to middle-aged grooms who don't want to get out of shape compared to their beautiful brides on their wedding day.
By narrowing down your population size, you can reach people who have the same interest in what you promote but in one Lower cost than a wider audience.
3. Select the right campaigns
When working on a budget, it is important to choose campaigns that are likely to be It costs you less to test and apply.
It is also wise to choose campaigns that have broad appeal. This usually means Avoidance of cost-per-sale campaigns with high rates.
CPS campaigns are more likely high risk / high reward. They also tend to spend more money on testing to see what works and what doesn't.
With a Cost-per-lead campaign At a lower rate, you have a greater chance of capturing leads that you can use to evaluate your strategy, traffic source, motives, etc.
Surveys, competitions, and Send e-mail Campaigns are just a few good options for partners on a budget for the reasons mentioned above.
We'll discuss later how you can narrow down the niche during your PhD. However, the campaigns themselves should appeal to a wide range of users.
4. Promote campaigns in less popular countries
One of the most common ways to stretch a small budget in affiliate marketing is to avoid advertising the most popular campaigns English speaking countries.
Highly populated English speaking countries like that US and the United Kingdom are the first choice for many partners. This is because they offer a wide range and at the same time no longer have to translate motifs into another language.
If you do extra work, in countries such as B. Find less competitive leads Sweden, Norway, Brazil, and South Africa to name a few.
However, we do not recommend using just one service to translate your campaign (ad copy, LP, etc.) into another language and promote the campaign. This strategy can lead to poor results.
Different countries have easy different preferences.
You won't find the same potato chip flavors in the UK that you find in North America. Residents of these countries prefer tastes that are rooted in the culture of this region.
You have to take the same approach, though Relocation of the campaign angles to different countries.
Take some time to think about how you can change your designs so that they are more attractive in other geos. This can be as simple as changing your ad image and landing page heading to something that represents the culture of that country.
5. Use less competitive traffic sources
In 2020 affiliates will have more sources of transport available than ever before. From dozens of social platforms like Instagram and Snapchat to countless transport networks like Taboola and Propeller ads.
An easy way to save money is to avoid the top premium traffic sources that are the most expensive.
Let's say you want to use search traffic for your campaign.
You probably see Google Ads than the Search Alpha Dog, and for good reason. Their platform simply offers unprecedented volume and reach.
Your biggest competitor, Bing Ads shouldn't be considered second only. In fact, they actually are Consider Google Ads In many ways:
- It's easier to target an older population
- Reached users with higher average household incomes
- Cheaper price per click
The latter is probably the most important thing when you are on a tight budget.
If Bing doesn't have a general reach compared to Google, the cost is offset.
Bing's average Cost per click is 60% lower than Google.
Bing Ads isn't just a replacement. This is an alternative that can produce great results at a fraction of the cost.
Traffic platforms can save you big bucks by choosing the proverbial Pepsi instead of Cola. Most of the time, the conversions taste just as sweet.