Alex Genadinik is dedicated to helping companies and individuals learn about SEO and digital marketing. He owns a company called Problemio and is a top 1% instructor on Udemy. He has written numerous bestsellers on Amazon. Alex has been doing SEO for about 15 years, he started out as a software engineer and he quickly learned that he can reverse engineer search and do SEO to do well on Google Search. So Alex came from a developer background to search engine optimization. He always did his own thing, he never worked for an SEO agency or company – he always did his own thing.
Focus On Niche To Succeed In SEO
Alex says when it comes to SEO, you need to figure out how to differentiate yourself from your competitors in your niche. Don't go into very competitive niches. He starts explaining his Wave If You Like concept, where you need something that is catchy, memorable, friendly, viral, and brandable. He can make these t-shirts, you can send these t-shirts to influencers and others, and that is how it can prevail. He said all of these things match and it helps you get social media moves, advertising and then the SEO.
If you're just running a "me too" business, you're not set for success. You need something unique and different to do SEO successfully. So Alex is great at niches and has a huge impact on those niche spaces.
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Forum discussion on YouTube.