December 15, 2020


SMW employees


Organized by Jesse Kirshbaum and in partnership with trill, Beats, Bytes and Brands is a show exploring the future of music marketing and how innovations in social media and changes in consumer behavior are changing the way music is made, consumed and shared, and how brands need a music strategy to keep up with culture.

As Trills grow in popularity, brands have a chance to reach a desirable demographic and immerse themselves in a bustling social video community where you can show the world who you are by recording flawless videos and sharing them in seconds .

"Music is an undervalued asset when it comes to marketing products and embedding them in the culture," said Kirshbaum. "With Beats, Bytes and Brands, we offer you a weekly master class with various experts in this special field, in which current trends, best practices, important findings and the question of how your brand can best use music as a marketing tool are discussed."

The series brings together leading music, technology and marketing companies including Bough, Fabrice Sergent, Founder of Bandsintown, Tuma Basa, Head of Black Music at YouTube, and Raphi Lima, Head of Global Music Partnerships and Marketing at Electronic Arts.

Each episode of the first season deals with relevant topics such as playlist culture, music in gaming, the advantages and disadvantages of artist partnerships and much more. Viewers are invited to keep their finger on the pulse, which is current and relevant both for brand marketers and for culture as a whole

The eight episodes include:

  • EP1: Music Marketing with Jesus Malverde Gonzalez
  • EP2: Creating a music strategy with Anthony Demby
  • EP3: Status of the livestream business with Fabrice Sergent
  • EP4: Power of Music with Aubrey Marcus
  • EP5: Creativity and the power of playlists with Tuma Basa
  • EP6: Artist partnerships with Louis Colon III
  • EP7: Music X Gaming with Raphaella Lima
  • EP8: Supporting aspiring indie artists with Andrew Keller

You can watch all eight episodes Free on SMW +, our streaming platform for marketers looking to improve their careers thanks to the support of Trille and Beats and Bytes.


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