Google Search Console has been updated with a new type of filter that allows website owners to isolate traffic and impressions generated on the Messages tab.

We heard webmasters ask for it, and today we're launching a new filter for search types: News! 📰 Now you can analyze traffic on the "Messages" tab in Google search. For more information on filtering data in performance reports, see https://t.co/mbO1wUafuO pic.twitter.com/Fq2m7OWwjX

– Google Webmasters (@googlewmc), July 21, 2020

As with other search type filters in the search console, they can be accessed through the performance report, which includes all of the website's Google traffic data.

Data in the performance report can be filtered according to different dimensions.

One of these dimensions is "search type", which refers to the various tabs that appear under the search bar.

The search console does not support all types of searches, although Google gradually adds more over time.

With the addition of messages, the following search types are now supported in the performance report:

  • network: Results that appear on the All tab. Image and video results that appear in the search results on the All tab are also counted for the Web type.
  • image: Results that appear on the Image Search Results tab.
  • Video: Results that appear on the Video Search Results tab.
  • news: Results that appear on the News Search Results tab.

According to Google, the ability to filter traffic data on the News tab is a feature that webmasters have frequently requested.

Previously, search console users had no way to isolate, analyze, and compare traffic that came from the Messages tab.

It is now possible to view this data yourself or to compare it with another individual data record.

It is important to note that grouping data by multiple search types is not supported.

For example, you cannot combine data for Web + News results.

According to Google, the reason for this is that the layout of the results page is very different for each search type.

A result at position 30 in the image search results may still be on the first page, while a result at position 30 in the web results may be on the third page.

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Due to the different layouts of the search results pages, the data is saved separately for each search type.

A URL can appear in both web and news results, but the click, impression, and location information for the URL is recorded separately for web searches and news searches.

Learn more about the search console performance report

In addition to the number of clicks received, the search console performance report also shows the following:

  • How often is the website displayed in the search results (impressions)?
  • Percentage of impressions that result in clicks (clickthrough rate).
  • Average position in search results.
  • All special functions that are linked to the search results of the website (e.g. extensive results).

All of this data can then be broken down even further using various filters.

To add a filter, click + NEW Lettering next to the existing type and date filters on the page.

Then you can choose from the following filter types:

  • Interrogate
  • pages
  • countries
  • equipment
  • Search type
  • Search appearance
  • Events

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When filtering data by date, only whole days of information are taken into account.

For example, if you select "Last 7 days", only the last seven full data days will be covered.

If there is half a day of data for today, the period of seven days is yesterday plus the six previous days.

Source: Google Search Console help

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