January 5, 2021


SMW employees


Since 2009 we have made it our mission to help you, our loyal community members, play a central role in engaging and in-depth discussions about the effects of social media on marketing, media and culture.

Today we are happy to continue this mission and to announce that Social Media Week will be part of Adweek. Toby DanielsThe founder of Social Media Week in 2009 will join Adweek as Chief Innovation Officer while overseeing the SMW business. “Working with Adweek is an opportunity to work with a world-class team and access a full range of features that not only expand the brand and what we offer at Social Media Week, but also help our community and partners better to serve. We are very excited to have found a home and strategic partner in Adweek, a company we have long recognized for its world-class journalism and coverage of our industry, its commitment to community advancement and its events and awards that support the The gold standard in our industry are the admired industry, ”Daniels said in a statement.

"The acquisition of SMW is an important step forward in deepening our relationship with these influential and emerging marketers," he said Jeff Litvack, CEO of Adweek in the official press release, which you can read in full here. "Social media has always been an important way for brands to reach and interact with their consumers, and 2020 has brought it further into the spotlight."

"In 2020, the pandemic, the rise of Black Lives Matter and a socially distant world fueled the demand for real-time social engagement and the criticality of social media as a marketing platform," he added Lisa Granatstein, Adweek's Chief Content Officer. "We're excited to add next level insights and best practices to our social media program so our audiences can continue to benefit from these consumer and marketing seismic trends."

SMW broke new ground when we went virtual in 2020. In May, we hosted our first virtual conference with 10,000+ attendees and 175 hours of content, and we quickly followed that linchpin with the launch of SMW +, a live, on-demand platform for marketers to improve their careers without Your support would not have been possible.

As part of Adweek, we will continue to expand our virtual presence from #SMWNYC from May 4 to 7, 2021. The theme of this year's flagship conference is "Reinventing: Rebuilding Social Media Marketing Systems for a Better Future". We will continue to invest in SMW + and aim to share more incredible content, shows and series, and grow audiences as the year progresses.

We look forward to bringing you world class experiences under our new leadership and to sharing this exciting journey with each and every one of you.


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