August 4, 2020
We are very excited to share the first original shows starting this week SMW +, our new streaming service for marketers! With insights from professionals at H & M, Public.com, Nestlé USA, and many more, consider this your first look at the curated set of moderators and original programs designed to help you improve and become smarter, more informed and better connected.
SMW + starts today 12 p.m. ET with "Breakthrough", a show by Toby Daniels, Founder and executive director at SMW, which will take place every week. The show will focus on highlighting breakthrough brands, products and services, the executives behind them, and the stories of creativity, innovation and failure that lead to these crucial moments. The first episode contains Orchid Bertelsen, the head of Digital Innovation at Nestlé United States. She will explore and discuss the moments that have shaped her life and career chameleon, the breakthrough of the brand for cold brewed coffee directly to the consumer.
Also started this week:
👟 Today at 3 p.m. ET: C3: Culture, Consumption & Community
Marcus Collins, a lecturer in marketing at the Ross School of Business at the University of Michigan, will open his show with his co-host Olivia Roth. You will be accompanied by Afrikan Caesar to an open discussion about the sneakerhead culture. In particular, they will answer burning questions, including what it means to be a sneakerhead, what are the most common myths associated with them, and what is the perfect ad for a sneakerhead.
🕰 Tomorrow at 12 p.m. ET: The Marketing Minute
Mario Moreno, Head of Marketing at H & M, examines the creative movement and how your brand can get involved. In particular, he will highlight various effective ways to incorporate influencers into your efforts, why they are so important, and tips for creating a long-term ambassador program. One of the biggest keys to success? Treat influencers as if they were applying for a full-time position in your company.
📱 Thursday at 12 p.m. ET: Today I learned ("TIL")
Katie Perry, Vice President Marketing at Public.com, will interview Facebook Wall, Creative Agency Partner at Facebook, discussing actionable steps to use stories for your business. In times of social distance, stories are a powerful format for large and small companies, especially when it comes to getting in touch with younger target groups and delivering valuable experiences on a large scale.
There is still time to use a free 30-day subscription with exclusive initial access to SMW +. Membership starts at $ 39 a month. Further information including team packages can be found at https://smw.plus.