Due to the COVID-19 pandemic, many industries are being forced to temporarily cease operations to combat the spread of the virus. Unfortunately, the car dealership industry is no exception. Given government travel restrictions, social distancing protocols, and stay-at-home orders, you may be wondering if you can still become a car dealer if you stay home. The answer is yes.
Keep reading this article for some tips on how to become a home car dealer.
Set up financing and payment options
To be a car dealer, you need to have a strategy for setting up your financing and payment options. Since people are advised to stay home, going to banks and other financial institutions is not a good idea. To make car purchases less stressful for your potential buyers, you can partner with some financial institutions like Empowerfcu.com who offer their auto finance services online. This can prove to be the best way to help your customers get the car they dream of without taking any health risks.
In addition to financing options, it is also important to set up your payment options. This means that even if you stay at home, you can get your customers to pay you for the car they want. Despite the advent of online payment apps, it may be best to look for other workable payment options to avoid fraud. Be very careful. Remember that buying a car costs a lot of money. If you don't have a good payment method, you and your customers can fall prey to misleading websites and scammers.
To make sure you get payment, you can complete the sale with a bank if the customer pays cash or check. Just make sure the bank is open. It is recommended that you call the bank in advance to find out the policies that apply to your transaction and to protect your customer from any health problems.
Make your car dealership digitally available and visible
With the advent of many technological innovations these days, it is easy for your dealership business to be digitally available and visible. This means you can use the technology to sell cars from the comfort of your own home. All you need to do is build a strong online presence so that you can attract more customers to visit your website and do business with you. With the technology in place, your customers don't have to visit your physical store to start buying a car.
Here are ways you can make your auto business available and visible online:
- Use Facebook Marketplace listings and other related platforms like Zoom, Skype, and FaceTime to provide online car buyers with updated vehicle information, quality vehicle photos, and accurate vehicle reviews. This is one of the best ways to help educate your potential customers about the available cars that you want to sell.
- Set up live chat on your website to ensure that all inquiries are handled around the clock. This way you won't miss any incoming inquiries to make sales.
- Use social media platforms to reach your potential customers through video or virtual car shows, sending car photos and much more. These platforms can also be used to communicate directly with the public and to bring your auto products and services to a wide audience.
As you can see, technology can help you become a successful trader while staying at home. With the help of the internet and some digital platforms, you can manage your dealership with minimal effort. Just make sure you have the right electronic devices such as laptops, cell phones or tablets to efficiently manage your business in the online world.
Set up in-home test drives
As a car dealer, you need to take test drives to convince the customer to buy the car you are selling. However, due to the COVID-19 health and safety protocols that apply to all business owners, allowing a stranger to test a car during the pandemic may not be such a good concept.
Fortunately, these restrictions don't have to stop you from becoming a car dealer. You can still sell cars by setting up test drives at home. Instead of letting a stranger drive a car and you sit in close proximity, you can create a test driving video, upload it to a video streaming platform like YouTube, and share it with your potential car buyers. While some buyers may not be interested in a virtual test drive, simply fulfilling your car dealer's responsibilities while staying at home may be enough.
In addition to the test drives, you can also provide an independent mechanic inspection report to allay your customers' buying concerns. This can also be done from the comfort of your home.
Like everyone else during this pandemic, companies have adapted their methods to stay successful. If you're staying home for health reasons, you don't necessarily have to stop being a car dealer. With the introduction of technology and other methods and the tips above, you can still become a car dealer from the comfort of your home.
The Post Office Can you become a car dealer while you stay home? first appeared in Home Business Magazine.