How to start your career in social media marketing
Do you want to develop effective social media strategies that enable brands to achieve their desired results? Would you like to create eye-catching and engaging content that companies can use to promote their products and services? And would you like to review social media insights and find ways to improve a company's ongoing social media performance?
Social media marketing is an exciting career path with diverse opportunities. You will certainly never get bored when new platforms appear, more features are added regularly and endless best practices are available to keep track of them. You can also perform a variety of important social media activities in your role.
Before you get into this industry, there is a lot to consider. This article will give advice, food for thought and hopefully help you decide whether social media marketing is a good career for you.
1. What kind of role are you looking for?
There are different types of roles you could consider as a social media marketer. What you choose really depends on your personality, your skills and your personal preferences
- Companies – If you want to live and breathe a single brand, consider working on a company's marketing team. Through the cross-industry use of social media as well as in the B2B and B2C area, you will find numerous options to choose from.
- Agency – If you are interested in working with many different brands in social media marketing, you can work for a digital or social media agency. You get a wide range of experiences and work with other social media experts.
- Self-employed – Do you feel confident in your social media skills and want more control over your work? Becoming a freelance social media marketer could be an exciting path for you. However, do not forget that as your own company you have to manage many other elements, e.g. For example, filing your taxes, managing your finances, marketing yourself, increasing sales, and more.
2. What does the role include?
In my experience, no day is the same. The tasks you are likely to perform will also depend on your experience and the role you have chosen. However, here are just a few of the main tasks to keep in mind:
- Create effective social media strategies
- Write eye-catching social media posts
- Work with photographers and graphic designers to create an image library for social media content
- Do daily community management of social media accounts
- Collaborate effectively and efficiently with customers
- Social media account performance report
- Set up social media ads
- Conduct competitions on social media platforms
- Report to marketing managers
- Manage social media budgets carefully
3. Do you have the right skills and knowledge?
There are some essential skills you need to be effective in social media marketing. It goes without saying that you have to master a computer, be creative, communicate effectively and have excellent organizational skills. Attention to detail is as important as someone who likes to learn continuously.
It is important to understand that updating your personal social media profiles is very different from managing social media for a brand. In order to perform well in a business environment (and stand out from other social media marketers), you need to develop your social media knowledge. The good news is that there are many awesome social media courses that you can even do online. This way you can understand more complex elements, e.g. For example, how you strategize your activities, what branding and tone mean and what the marketing mix looks like. You also need to learn how to run social media advertising, how to get a return on your investment, and many other advanced aspects of social media marketing.
4. What should you do next?
If after reading this article you are still sure that social media marketing suits you, then it is time to take the next steps:
- To stand out from the competition, consider an internship. This gives you the necessary experience, helps you to develop your skills and gives you an insight into working as a social media marketer.
- Keep your skills and knowledge up to date by continuously reading articles from industry publications (such as Social Media Explorer).
- Update your LinkedIn profile (or set one up if you don't already have one) to include all of your social media courses or experience you've completed
- Write your own blog, LinkedIn articles or guest blogs. This shows that you are up to date and have a real passion for social media.
- Now is the time to apply for jobs in the area you are most interested in. LinkedIn can be an excellent place to start your search.
- Once you've decided to become a freelancer, you need to find your first customers. My advice would be to contact existing connections first to let them know about your new career path. They may be able to give you work or recommend you to others to help you get started.
All that remains to be said is "good luck" on your way to becoming a social media marketer! I hope you enjoy this career path as much as I do.