Bennet Schwartz Sydney Creator discusses how social media is changing the creative design industry
from Adam | February 16, 2021
The design sector has changed for several years as the use of social media platforms has increased. The growth of social media platforms has been a benefit for brands and customers who Bennet Schwartz Sydney Creative believes have higher levels of customer loyalty. Schwartz sees the reflection and prediction of customer trends in the design industry. Social media use affects the items consumers buy and where they get their information. For example, over 70 percent of Instagram users have used the platform to search for the products they want to buy.
Fashion takes the lead
The BCD network explains that using social media platforms like Instagram and Pinterest is already having an impact on the design. According to Bennet Schwartz, the fashion industry has taken the lead in using social media. The creative director explains that brands in the fashion industry design marketing materials that are scalable across different media.
The growing trend towards live video streams posted on Instagram enables brands to showcase their latest products directly to consumers. By uploading new designs to social media platforms, real-time feedback can be received that will impact a brand's future direction.
A change in settings
A changing design sector is increasingly focusing on the different mindsets of millennials. The development of the design sector is influenced by social media platforms in a number of ways, including the images that appeal to millennials. Piling up more products is not the most important aspect of life for millennials, which, according to Bennet Schwartz, needs to be reflected by the marketing industry. One look through Instagram should be enough for a marketer to see where millennials' priorities are. Bennet Schwartz explains that the popularity of travel photography shows that experience and memory are more important than buying the latest products. Schwartz points to the importance of quality and style for millennials as a sign of the changing attitudes of the baby boomer generation.
Does a brand work on social media?
The rise of social media platforms is changing the design sector as it requires good performance on Instagram and Facebook. Design specialists like Bennet Schwartz have focused on renaming companies and products to make sure they are easily identified on social media platforms. A high quality design now works on multiple platforms. The minimalist design of the 21st century is based on the increasing use of social media. Bennet Schwartz Sydney creative director explains that minimal design is easy to identify a brand for followers scrolling through a social media timeline.
Change the way information is shared
Platt College reports that the use of social media has influenced graphic design and copywriting. Information is provided in different ways by brands that want to influence social media. The latest information provided via a social media post must be easy to understand in a condensed form. The use of images and shortened paragraphs and abbreviations continues to increase. By getting to the point and providing only the information needed, designers are transforming the marketing sector.
The rise of smaller brands
Brand development in the age of social media is both easy to identify and more difficult to plan. The rise of smaller brands is an area that Bennet Schwartz believes is critical to the development of the economy. Instead of only the world's biggest brands reaching customers around the world, it's easy for a small brand to target customers in different areas. A small brand can target a nearby state or area, or look for new customers in another continent around the world. Smaller brands have always been important to the global economy, but they are becoming increasingly important for design experts like Bennet Schwartz.
First impressions are more important than ever
Traditional marketing rules are thrown out the window as social media rules become more important. The development of social media platforms as an important resource for designers has put the focus on the overall view of a brand. Designers turn their attention to the overall design of the brand as the avatar, page design, and post content change the way brands address their customers. Changing the approach to meet consumer needs using different social media platforms is a great first impression you need to make. Consumers give brands less time to make a positive impression. The decision to buy a product or service is made in less than a minute by most social media users. Social media and great design go hand in hand. The challenge for designers is to get their message across in a single image or short post. By using the abbreviation for social media, brands improve the relationship between themselves and their customers.