I'll be honest, the blog post Bing posted yesterday confused me. The title is "How to Optimize Your Search Content Using Deep Learning". The blog post author, who is unknown, said: "I think one approach to doing this is to rate our content by following the same process that Bing's reply engine follows and rate it by Facing competitors who do really well. "
In short, this Bing representative said, maybe you should take a look at BERT (Bidirectional Encoder Representations of Transformers), one of the "several basic systems that Bing" and other search engines use to find these answers. It implies that if you show up in Bing for its intelligent answers and People Ask results, you can apply BERT to your content to improve your recordings.
How? Not so sure. Read the post here and let me know.
Forum discussion on Twitter.