What's up, guys? It's time for another edition of Ask an SEO.

Today's question is perfect for 2020 – because this topic is just one more thing that really annoys me.

Oren from Israel asks:

"Does a script that automatically reloads my website every 5 minutes still violate search engine optimization?

I see that this changes some data in Google Analytics, e.g. B. Average session duration. "

The simple answer to this question is no, probably not.

Things that happen after JavaScript loads the site will likely have little or no impact on search engine optimization.

The key word is there after this The site is loading.

If you code this horribly wrong, you may be able to reload the site before the site is technically loaded, creating an infinite load time.

But as long as you code the update correctly, there shouldn't be any SEO issues.

Again the emphasis on "should".

If you load a website through puppies and then do a quick JavaScript update of a phishing or malware website or a Viagra website, you are not immune to an algorithmic downgrade or manual actions.

However, if you just reload the same content, you shouldn't have any SEO problems.

Now we come to the bigger topic …

Why the F * @ K do you want to do this?

I think what Oren is asking is a concept called "Ad Refreshing".

Thanks in part to COVID-19 and reduced advertising spending, it quickly becomes the most hated tactic on the web.

If you want to learn more about this, read this article, but we've all seen this in practice.

We click on a result from Google News, start reading an article, go halfway, and, boomThe page is updated.

Why?

It's all about ad revenue.

Right now with the global pandemic, many brands have dramatically reduced their advertising spending.

This means lower CPMs for publishers.

So what are they doing?

Increase impressions.

By refreshing the page, each visit now generates more ad impressions.

Sure, it lowers click-through rates and depending on how you implement it, it can conflict with some of your analytics metrics, but it usually leads to more money – until the ad networks find out.

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I'm not an accessibility expert, so I have no idea if this affects it at all. I leave that to someone else.

I would strongly advise against using this tactic.

Sure, it doesn't affect search engine optimization, but overall it's still a bad idea.

Your users will hate it.

Your ad networks will hate it.

Your site analysts will hate you.

And if this practice becomes more widespread, I wouldn't be surprised if search engines or browsers take action in the future.

In my opinion, short-term sales growth isn't worth it.

To answer the question, no, it doesn't affect your SEO – but it will likely affect everything else.

Editor's Note: Ask a SEO is a weekly SEO guide column written by some of the best SEO experts in the industry selected by the Search Engine Journal. Do you have a question about SEO? Fill out our form. You may see your answer in the next # AskanSEO post!

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