You might have the most talented staff and salon equipment in town, but without a solid marketing plan, your business strategy will stall. Salon and spa owners need to know how to market their businesses in a way that really gets them known. However, we all know that the budget can be tight. This is why it is so important to find inexpensive ideas that produce maximum returns with minimal effort. In this guide, we're going to cover some of our most popular and affordable salon marketing strategies to get your business going.

Influence: use social media

If you're in the salon business, you are likely already aware of the many ways social media can bring you a free business. After all, more than half of all social media users follow at least one company, and many of them are spas and salons. You could argue that no industry has made better use of social media than the beauty business. So this is definitely not a path that you want to leave unexplored.

Make the most of social media by setting up and regularly updating pages on Instagram, Facebook and Pinterest. Here are some more great social media tips for salons.

  • Use hashtags and geotags – These tags help users find you and signal the platform what you are posting about so they can suggest your posts to others. Make sure your salon has its own location tag and hashtag for you, staff and guests so you can easily find and share posts.
  • Post to your target audience – that is, think about what your ideal client wants to see, taking into account their age, gender, ethnicity, style, etc., and post accordingly.
  • Blind your space and encourage guests to post – Make sure your salon is aesthetically pleasing and “instagram ready” with stylish salon stations. Offer your guests an incentive, e.g. B. a discount in percent or a free service to post with your geotag and hashtags. Make the background of each salon chair perfect so that guests will want to share it naturally.
  • Posting on Stories – Don't make the mistake of only posting to your grid on Instagram or Facebook, especially if you're marketing to younger audiences. Studies show that, after all, nearly a quarter of all millennials and Gen Z users search for products and services in Instagram stories.
  • Ask Your Staff to Post – Ask your stylists to post before and after photos of their clients with your geotag and hashtags. If they are not satisfied with their personal profile, ask them to create a professional profile.
  • Partner with Local Influencers – Connect with the health, wellness, beauty, and self-care influencers in your area and offer them paid or free services to post through your page.

Reach searchers: optimize local search engine optimization

Here are a few interesting facts for you: Almost half of all Google searches are for local businesses, and 80 percent of local searches are converted. In other words, a lot of people use Google to find businesses. The vast majority of these searches result in a user taking an action, be it to make an appointment or to follow you on social media. What does that tell us? You have to let Google do the work for you … and fast! This is where local search engine optimization (SEO) comes into play.

  • Set Up Your Google My Business Page – This is the first thing a user sees when they search for your business. So make sure that the most current information is correct. Include your website, address, phone number, hours of operation, prices, etc. Google My Business is completely free. So there is no reason not to use it.
  • Optimize Your Website – Essentially, when optimizing your website for search, you need to add information to help Google get your listing at the top of the page when searching for users. This can be done in several ways:

– Use keywords (the words and phrases that are searched for to find your business) on your website, YouTube and social platforms.

– Make sure your region is in your keywords. For example, optimize with phrases like "Tulsa hair salon" rather than just "hair salon".

– Optimize your website for mobile phones. Google docks websites that are not easy to read on a mobile device. So make sure your website looks great and is easy to navigate from a phone or tablet.

  • Get Customers to Leave Reviews – User Generated Content can really improve your business. Therefore, offer incentives to satisfied customers who leave reviews on Google.

Grassroots Bonanza: On-site marketing

Couple in the spaDepositphotos

In addition to digital marketing, you need to think about how to flash the market the old fashioned way – via basic marketing. These strategies use age-old techniques like word of mouth and event marketing to convert customers for one person at a time. Here are some of our favorite methods.

  • Create A Referral Program – Don't Overlook Good Old Fashioned Word Of Mouth Marketing! Consider implementing a referral program that encourages your current customers, such as: B. a one percent discount or a free service to refer a friend. This will cost you very little, but it can help you grow your base exponentially.
  • Attending Local Events – Make your presence known in the community by participating in local events set up by the Chamber of Commerce or a local business partnership. You may also want to use your company to help nonprofits and funds. Whether you're donating services to a charity raffle or sponsoring the local Little League team, this can help you get your company name out into the community and build a positive reputation for the future.
  • Hosting Personal Events – If it's safe to do so again, make a splash in your salon by hosting special events for anniversaries, holidays, product launches, and for that reason only. Get people in the door with freebies, freebies, refreshments, and live entertainment.

Smart, Affordable Marketing = A Complete Diary

The amazing thing about salon marketing is that it's generally hyper-local, which means you don't have to cast a particularly wide net. This makes it particularly well suited for more cost-effective measures like simple SEO and basic marketing. Using some of these tried and tested salon marketing tips in your strategy can no doubt help you grow your business and keep your busy schedule.

The post Low Cost Marketing Ideas for Salons and Spas first appeared in Home Business Magazine.

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