Building Your Real Estate Business On Social Media: 4 Best Practices
What drives the success of the real estate industry? While there was a time when the industry was almost entirely based on word of mouth, today the field relies heavily on social media to present real estate to an audience of buyers. However, advertising real estate for sale requires more than just posting a few pictures on Facebook. To be successful, a clear understanding of industry trends and extensive knowledge of social media are required.
If you are a real estate agent working to build a social media presence, you are in good company – and there is a lot of knowledge you can rely on. Let these 4 best practices guide your approach to social real estate marketing and innovate from there. You already have all the tools you need.
Post Volume Matters
For an average company, posting on social media once a day is enough. Unless there is a special promotion, there is not much to report. However, real estate is different. You advertise a significant number of different properties. Therefore, you need a corresponding social media volume. This means that you should post on your social channels several times a day.
Depending on the platform, the way you post varies. While Facebook can maintain multiple visual posts each day across different properties, Instagram is primarily focused on its story function. Use these snippets to highlight interesting features of different houses, to talk about the neighborhood, or to advertise a property that has dropped in price. Consistent, engaging posts are critical to attracting buyers' attention.
Provide industry insights
To become a licensed real estate agent, you had to learn a lot about your industry, and while much of this information is technically and of little interest to the average person, some of it is interesting and valuable for those looking for a real estate agent, or those who plan to do so in the near future Future to buy or sell a house. Why not give an insight into how the industry works or exchange statistics about home sales? Such content shouldn't make up the bulk of your posts, but can add extra authority to your social streams and strengthen your brand.
Take responsibility for the tools
When we talk about social media strategies – in real estate or other industries – we usually focus on the front end or what your followers see. This is a useful lens, but as a real estate agent, some of the most valuable social media tools are hidden in the background and you have to learn to use them.
The most valuable social media features that you should use include the demographic data provided by Facebook as well as the Facebook advertising function and advertised posts on Instagram. Demographic data is critical because it gives you an idea of who your posts are reaching and whether they are potential buyers. It can also help you realign your ads to reach the right audience. In the meantime, advertisements and advertised articles help to make important properties visible to the public.
Add a personal touch
The final key element in successfully using social media for real estate advertising is adding personal elements that help potential customers connect more deeply with work. This can mean sharing photos of families celebrating their closure, posting testimonials, and even telling your own story of how to become a homeowner. Buying a home is intimidating and people have to see others successfully control the process to support their own journey.
Managing your real estate company's social media presence can seem time consuming at first. However, once you get the hang of it, you can easily schedule a series of posts and just let them run. Before you know it, you have a robust digital presence and a number of potential buyers who are excited to work with you.