Keeping your company or brand updated for your audience is difficult. However, with strategic content curation, you can become the source of the industry they are looking for.
There is one problem, however: So. A lot of. Content. These three words probably sum up the internet as a whole. As the days go by, more and more content is being published, good or bad.
In a recent post on skyscraper engineering
BuzzSumo found that we published a staggering 64% more content last year than we did in 2016 – and that's based on a fairly conclusive analysis of 1.7 billion articles.
This is a huge blow to digital marketers everywhere. They need to compete more for market attention and have an advanced content brainstorming strategy to keep up with their competitors.
Any content that your competitors create is another item to compete with. Additionally, any content created, even by non-competitors, is competing for your audience's attention.
But what if it is actually the opposite?
What if you could use all of this uncompetitive content to your own advantage? What if all of the content could become stepping stones in creating a completely solid piece? What if you can legally use the work of others and still get great benefits?
for your own business?
My friends, we're talking about it Content maintenance
, a not-so-new concept that top marketers have been using for years. Properly curating content can produce extremely large results that might surprise you.
In this article we cover:
- Ways to distribute curated content
- Types of content curation
- How to find content to curate
All of this is to teach you how to use other people's content to keep your audience current with the latest information.
What does content curation mean?
For some, content curation means the careful selection, annotation, and distribution of the highest quality content created by Other.
The content curation process can also include creation obsessed
Content that is inspired
through the quality content of others.
makes an important distinction between content aggregation and content curation.
Aggregated content only involves distributing a compilation of content (ie a list). But when you curate content, you add an extra layer. your own unique opinion
Why is content curation important?
Content curation gives you the opportunity to increase your brand awareness, assert yourself as a thought leader, and most importantly, build strong connections with your audience.
In many ways, content curation is about community – especially when you're sharing other people's ideas.
Communities have their backs on one another. Of course, your own content is better when you have a network of people who vouch for it personally. And for one of two reasons:
- Because of the value you add to your life
- Because you did the same for her
Do you remember "Like for Like" requests on Myspace or Instagram? Or link trades via guest posts?
Curating content isn't too dissimilar – you still share others' ideas and drive engagement – but the main difference is that you don't ask them to reciprocate.
Of course, if you sincerely look at your reasons for sharing others' content and think beyond the transaction, you will build strong connections that will pay off in the future.
When you're done sharing, you can turn your curation into conversation. Discuss what you found interesting about specific content, provide feedback to the creator, or ask questions in a public forum. This gentle-quiet approach is a great way to build a strong network.
Therefore, curating content can produce all sorts of positive outcomes, whether it be reciprocal links, content collaboration, or ongoing engagement.