Brave, maker of an open source web browser, is launching a privacy-driven alternative search engine that offers options for ad-supported and ad-free search results.
After Brave acquired Tailcat, a search engine developed by the former Cliqz team, the company announced its upcoming product called Brave Search.
Brave Search is touted as "the first private alternative to Google Search and Google Chrome on mobile devices and desktops".
That is technically true. While there are private alternatives to Google, they don't offer a search engine or a mobile browser and Desktop.
DuckDuckGo is currently the most successful private alternative to Google. The only thing missing is a desktop browser. Although it offers a mobile browser and its search engine is accessible from any browser on any device.
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The Tailcat search engine becomes the foundation of Brave Search, which is integrated with the Brave browser.
Brave Search can also be accessed outside of the corporate browser by navigating to brave.com/search. If you go there now, you will only see the option to subscribe to the mailing list.
There is currently no launch date for Brave Search. Those who sign up for the mailing list will use the new search engine first when it's ready to test.
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In a press release, Brave explains how the search engine differs from the one developed by "Big Tech":
“Under the hood, almost all search engines today are either generated or based on results from big tech companies. In contrast, the Tailcat search engine is based on a completely independent index that provides the expected quality without compromising privacy. Tailcat does not collect IP addresses and does not use any personal data to improve search results. "
There is evidence that users are becoming increasingly concerned about their privacy on the Internet. Brave's privacy-conscious web browser has grown from 11 million monthly active users to 25 million.
DuckDuckGo is also seeing record growth after completing 100 million searches per day in January and outperforming Bing to become the number 2 mobile search engine in the US.
Another thing that sets Brave Search apart from other alternative search engines is the potential for a premium, ad-free search experience.
The company is considering offering both free and paid versions of its search engine. The free version is subsidized with the privacy-based advertising platform Brave Ads.
"We are currently considering different search experiences to offer our users something. While there is a cohort of users who have long wanted a top-notch ad-free search experience, others prefer a free, ad-supported model. We think it is best to offer a selection. "
Brave Search works seamlessly with the Brave browser, although users of the browser can still set any search engine as the default selection.