"Change is inevitable. Growth is optional." – John Maxwell
The beginning of COVID-19 and the resulting economic changes have shaped the pay media industry. Some businesses have flourished during this time, especially ecommerce brands, but many others have not. According to our survey takers, 64% of marketers are spending less during COVID-19, and some have stopped advertising altogether.
We surveyed paid media experts around the world for three months and summarized key trends in an infographic. While the effects of COVID-19 may continue for some time, this infographic will not. See how the paid media landscape has changed since the onset of COVID-19 and join the conversations.